Get Free Quote
« Yahoo!7, Aidan... | Blog home | Bruce Clay at SMX... »
April 2, 2009

Steak Digital, Katie Hodgkinson on Link Building Fundamentals, SMX Sydney

  • Print Friendly, PDF & Email

Katie occupies the role of Digital Search Manager at Steak Digital. Steak specialises in online brand building for some of the best known brands in Australia. The chosen topic for today’s discussion is Link Building Fundamentals, where she will outline the plan for getting a link building campaign up and running.

Katie starts out by outlining that link earning is important, a link to your website is seen as a vote. Search engines also look for factors of relevance, a link from a more relevant page is going to be seen as more valuable than a link from an off topic page. Katie jumps into a top 10 list, always suitably popular at conferences.

10 Link Building Strategies

  • Great content
  • Syndicate link bait
  • Online press releases
  • List in directories
  • Analyse competitors
  • Cherry pick – choose your keyword carefully
  • Ask for a link, if you don’t ask you don’t get
  • Leverage social media
  • Comment and become a fixture in forums and blogs
  • Develop your personal brand

Evaluating the Link Quality

  • Ascertain the relevance of the link
  • How much authority does the linking site have
  • Link profile – other websites linking to that site
  • Ensure the links are not nofollow
  • Are the keywords are used in the anchor text optimised
  • Utilise deep linking – link to sub pages as well as main page

Where to Start

  • Google webmaster guidelines
  • Authority directories
  • Press release sites –,
  • Article submission sites –,
  • Social media news and sharing sites
  • Print Friendly, PDF & Email

Comments are closed.

Get Started
Learn SEO

Be a Blog Subscriber

Save a trip! Get Bruce Clay's latest digital marketing strategy delivered to your inbox for free.

We respect your privacy and never share your email address

Free Executives Guide To SEO
By continuing to use the site, you agree to the use of cookies. AcceptDo Not Accept