Sweet Searches

Google SERPs related to the holidays ([Christmas], [peppermint] and [candy cane] all work) are showing a red and white striped candy cane next to the paid listings in place of the usual blue line. It’s a cute gesture and more importantly, it’s eye-catching. I’d really like to know if the click-through rates go up for those searches. Anyone out there who sells Christmas-related merchandise willing to share?

Hat-tip to Phillip over at Google Blogoscoped.

Susan Esparza is former managing editor at Bruce Clay Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.

See Susan's author page for links to connect on social media.