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  SEO Newsletter | Vol 121 | February 27, 2014 This Month's News
Attend SMX West for Inspiration, Education and Network Building
Author: Virginia Nussey

The SMX conference series is among the top opportunities for professional development through education and networking for those looking to invest in increased brand visibility online. The first U.S. SMX conference of 2014 takes place in less than two weeks in San Jose, Calif. And there are so many reasons for you — business owner, marketing manager, in-house, agency or consultant marketer — to be there:

  • At SMX West you can get a foundation in SEO at Bruce Clay's one-day training workshop.
  • Google SVP of Search, Amit Singhal, will share the search engine's inspiring vision of businesses reaching consumers in new ways online.
  • SMX introduces yoga matworking this year, emphasizing the importance of mindfulness, life-work balance, physicality and in-person social experiences among the marketing-minded.

Read More

  Back to Basics
A Social Media Guide to Event Attendance: 3 Tips for Connecting and Engaging
Author: Kristi Kellogg

At SMX, Pubcon and every in-person event you attend, use social media to enhance your in-person experience. Follow these guidelines to make your tweets, posts and shares be heard more loudly than ever and to cultivate long-term online relationships:

  • Get the most engagement when sharing at events by using the right hashtags.
  • Tag speakers and influencers to start and ongoing relationship with them.
  • Utilize pictures and videos for maximum ROI, and be sure to tag people in them.

Read More

  Hot Topic

If you haven’t joined Google+ yet, wait no longer. Integrated with all Google products, Google+ is more than just a social platform. This new frontier gives SEO and branding benefits to content, people and companies who post, give +1s, and engage in conversation on Google+. While search engines have repeatedly denied using “social signals” (such as Facebook likes, Twitter retweets and so forth) in organic search algorithms, Google+ content does appear in Google search results due to personalization. Articles posted or endorsed (with a +1) by someone the searcher has circled in Google+ have the potential to appear in that searcher’s top 10 results. This SEO potential has caught the eye of savvy brands, including Starbucks and The Economist, who admit to using Google+ more for SEO than for social purposes.

Beyond its SEO potential, features unique to Google+ really benefit businesses:

  • Author photos and bylines appearing next to articles in Google search results increases click-throughs; this authorship feature pulls from the author’s G+ profile.
  • Hangouts-on-Air often have our office buzzing. This free video conferencing feature lets experts and their guests have a conversation via webcam; anyone on Google+ can watch the conversation live and even participate through almost real-time comments; then the HOA is automatically saved to the host’s YouTube channel as a publicly viewable video. Hearing respected thought leaders’ unscripted discussions and getting to interact with them creates some amazing opportunities to learn and build your network. Hosting a Hangout, also easy and free, can help humanize your brand and build a following.
  • Communities enable content sharing and discussions around a focused subject. Joining communities enables you to quickly meet people with similar interests.
  • Circles let you follow people (without needing their permission first), grouping them into categories you can label (e.g., “Marketing Gurus,” “Press,” “Friends,” etc.). Their content will appear in your news feed (in unfiltered chronological order, unlike Facebook’s wall), and you can also choose to publish content only to certain circles.

Controversial features include:

  • Members can email anyone in their circles through Gmail even if they don’t know their email addresses. People can change their Gmail settings to opt out, though few probably have.
  • Circle sharing lets people bulk share or add up to 500 G+ members at a time, potentially filling their home page feeds with junk and artificially inflating their counts.
  Education Matters

A new online course from Success Works lets you skip the plane ticket and earn a certificate in B2B SEO copywriting from the comfort of your own desk. Designed for in-house and freelance marketers with busy schedules, the course includes 24/7 access to eight online learning modules with lessons taught by industry experts such as Bruce Clay and Eric Enge, downloadable PowerPoint presentations, and self-directed post-lesson assessment materials.

In this seven-hour comprehensive course, expect to learn:

  • How to approach keyword research in a post-Hummigbird era, including tips for keyword discovery, competitive analysis, and more.
  • Content marketing strategies and tools that help you increase site traffic and brand reputation.
  • The art of social media content strategy, including how to craft compelling social content, and how to use social media to boost your SEO and create more exposure online.
  • How to optimize your brand, and the difference between B2B and B2C content marketing strategies.
  • How social signals influence search engine ranking, and the difference between correlation and causation.
  • How to generate actionable insight from your web analytics data, including lessons on goal setting, KPIs, and analyzing SEO-specific advanced segments.
  • Post Panda/Penguin tactics for smarter blog optimization, and how to write blog post titles that increase click-through in search engine results pages.
  • The basics of persona research, what to look for in a content audit, and how to engineer above and beyond blog content that gets ranked.
  • The five key elements of a persuasive landing page, and how to create landing pages that drive both quantity and quality conversions.
  • “Top secret” landing page testing techniques.

Visit Success Works for more information about the B2B SEO Copywriting online course or to register today.


Facebook and startup messaging app WhatsApp struck an acquisition deal for $19 billion. A driving force of the merger, Zuckerberg shared in a press conference, was the vision of both companies’ leadership to connect the whole world to the Internet through Facebook’s project and the WhatsApp technology. Said Zuckerberg of WhatsApp: “If they did this as an independent company they would have had to focus on how to build the company out, to scale it, but now they can focus on how to connect the one to two billion people.”

Search Engine Journal announced Kelsey Jones as the new managing editor. Jones is a long-time SEJ columnist and noted digital marketing strategist with a background in journalism. Former managing editor John Rampton will remain with SEJ as an editor-at-large.

Klout, a leading social influence scoring platform, will be acquired by Lithium Technologies. The purchase price is undisclosed at this time, but is at least $100 million.

Microsoft named a new CEO, Satya Nadella, and Bill Gates, returning to a more active role, will advise Nadella on “shaping technology and product direction.”

Microsoft invested $15 million into Foursquare Labs. In an effort to compete with the Apple and Google's mobile technology, Microsoft will use Foursquare to provide Windows-based phones with entertainment and dining suggestions.


The Inbound Marketing Summit takes place in Philadelphia on Mar. 3. This one-day event caters to business leaders, CMOs and marketers.

On Friday, Feb. 28, SearchFest is held in Portland. The one-day engagement is dedicated to search marketing and social media.

In the first week of March SEOToolSet® Training takes place in the greater Los Angeles area. Learn from Bruce Clay as he shares his expert strategies on SEO and Internet marketing Mar. 3-7. Clay has been an industry leader since 1996 and is widely regarded as the “father of SEO.” Both standard and advanced certification training is available.

South by Southwest Interactive takes over Austin March 7-11. SXSW Interactive, now in its twenty-first year, had more than 30,000 registrants in 2013. 2014 keynote speakers include Chelsea Clinton, Adam Savage, Neil deGrasse Tyson, Anne Wojcicki and Austin Kleon. #SXSW

SMX West comes to San Jose March 11-13. This conference dives into SEO, social media marketing, paid search and mobile technology throughout 60 sessions, keynotes and clinics. On Mar. 10, Bruce Clay will lead a one-day SEO Training Workshop. Use this discount code “BRUCECLAYSMXW14” to save when registering for SMX West. All SMX attendees are invited to the SMX Meet & Greet at 6 p.m. on March 10, sponsored by Bruce Clay, Inc. And don't forget to come meet the Bruce Clay, Inc. team in the expo hall at booth 406. #SMX

Pubcon South takes place in New Orleans March 18-20. On March 17 the Pubcon Masters Group will deliver intensive training on Google and Facebook advertising. Bruce Clay, Inc. will be available for meetings and questions in our expo hall booth. Bruce will be at the author book signing with his newest title “Content Marketing Strategies for Professionals” on Wednesday, March 19. #Pubcon


WebMeUp named the Bruce Clay, Inc. Blog among its Top 15 Digital Marketing Agencies with Remarkable SEO Blogs. Be sure to subscribe to our SEO blog for digital marketing news and recommendations shared by our team of expert analysts and industry thought leaders.

Bruce Clay Europe managing director Ale Agostini proudly released the second edition of “Finding Customers with Google,” an Italian guide to website optimization updated with a section dedicated to optimizing the experience for mobile and tablet devices. gave financial advisers guidance for new client acquisition with SEO, turning to Bruce Clay, Inc. SEO manager, Mindy Weinstein, for expert advice on building online buzz. Besides heading our SEO team and teaching university-level marketing courses, Mindy extends her expertise to the financial realm as co-author of “Money Trouble: Surviving Your Financial Crisis.”

  Word on the Wire

In February, Google stock hit an all-time high with a market cap valued at more than $400 billion. Earlier this month, Google (if only briefly) surpassed Exxon as the second-most valuable American company (Apple, Inc. is the first).

Twitter introduced new search filters last month. When searching on Twitter, you can search by: people, photos, videos, news and people you know. You can also now filter your search to return tweets being tweeted “near you.”

Yelpers beware: a negative online review was declared defamation in a Virginia court this month.

Word has it that Yahoo plans to incorporate Yelp reviews and other snippets into its search results pages.

When creating a Places for Business +page, users will be able to see the unverified page before completing PIN verification. Google Places for Business will also be getting more than 1,000 new categories.

Spotted in the SERP: complete, card-style restaurant menus when conducting relevant queries. Google has confirmed they are experimenting.

LinkedIn recently introduced new features for company pages, including the ability to customize images when posting, the ability to like and comment as a company, and more.

This month, Google announced that Executive Chairman Eric Schmidt will be awarded $100 million in restricted stock units. He also received a $6 million cash bonus this month.

Apple's iOS 7 will feature iBeacon technology that will provide content marketers new opportunities to connect with consumers. The bluetooth-based technology will allow marketers to identify where people are, for example, a grocery store and then reach out directly to them with recipes or coupons.

Hot Topic





Word on the Wire

Special Training

One-Day SEO Workshop at SMX West: Use our 10% off discount code BRUCECLAYSMXW14 and spend a day with Bruce Clay in San Jose

Top Blog Posts

11 Technical SEO Elements to Help Your Site Win a SERP Rank Gold Medal

6 Lessons You Can (and Should) Learn from Matt Cutts’s Boss, Amit Singhal

Content Marketing Strategy: More than a Dozen All-Star Professionals Reveal Insights and Tips


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