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2010: The Search Marketing Year in Preview
Link Building Basics
THE USUAL: Coverage of this month's
hot topics, shuffles, sound bytes, shindigs, attaboys and word on the wire.
  FEATURE: 2010: The Search Marketing Year in Preview
Author: Bruce Clay

Each January, Bruce Clay uses his years of search engine marketing and business experience to look into the future and predict upcoming trends for the next 12 months. As 2010 dawns, each day brings some discovery, and every week SEO becomes a new industry. Certainly SEO just one year ago is not the same as today, and looking forward, the only thing that is certain is that the future remains uncertain, as is traditional with everything search. There will be substantial changes to the search engine optimization world in 2010, and it is time once again for Bruce to dust off the crystal ball and expound on the yearly trends he expects to see.

  BACK TO BASICS: Link Building Basics
Author: Virginia Nussey

At the top of the SEO Hierarchy of Needs you'll find one of the most challenging tasks of Web site optimization: acquiring relevant, high quality inbound links. It's a difficult and demanding practice, requiring a well-planned strategy for the best odds of success.

One tactic, the creation of link bait and viral content, thrives on creativity and network connections. Another technique, manual link requests, demand research and an adherence to social graces. There are many other approaches to link building, though they all require time, patience and often a high commitment of resources. However, the benefit received from even a handful of high quality inbound links may make it all worthwhile. So what counts as a high quality link and what techniques can be used to obtain them?

read more

  Search Engine Optimization All-In-One for Dummies Now Available  
SEO For Dummies

Bruce Clay, Inc. partnered with Wiley Publishing, Inc. to produce the all-in-one desk reference guide for SEO. Search Engine Optimization All-In-One For Dummies by Bruce Clay and Susan Esparza is now available for $39.95 from major booksellers and comes with a free $25 AdWords coupon.

The all-in-one desk reference is intended for those wanting to do search engine optimization themselves, providing many tips and hints necessary to optimize and operate in today's online market.

But it is also a useful tool for any professional SEO out there needing any extra help. The Search Engine Optimization All-In-One For Dummies is currently available on, and, so be sure to grab a copy today.

Already have the book? Leave a review or drop us a line! We'd love to hear from you. Share your thoughts, comments, questions or critiques.

  Hot Topics

On January 12 Google published a post to their official blog titled A new approach to China. The post sparked national public awareness of the complicated issue of government-controlled Internet censorship in the world's most populous nation.

Google and China Face Off

The search engine announced that had been the target of an attack resulting in the theft of intellectual property from Google. Google has long had a tenuous existence in China, having begrudgingly agreed to state-run censorship in order to operate in the country. The attack and theft seemed to target e-mails from human rights activists and is rumored to have originated from government sources.

For its part, China defended its Internet censorship: "Properly guiding Internet opinion is a major measure for protecting Internet information security."

U.S. Secretary of State Hillary Clinton responded to the allegations with a brief statement, citing the seriousness of the complaint and the Internet's critical role in modern society. She added that she will be following up with an address next week on the "centrality of internet freedom in the 21st Century" and will continue to update as more facts become clear. Analysts are viewing the announcement as White House support for Google's fight with China.


Computer technology company Apple has acquired Quattro Wireless in a move that analysts trace back to Apple's competition in the mobile market with Internet services company Google. Apple also recently acquired Lala, a streaming music service. Google launched the first self-branded smartphone which runs on Google's Android mobile operating system. The device is called Nexus One and is currently available for use on the T-Mobile network, with Verizon and Vodafone coming soon. Media and technology analyst John Battelle believes that by selling the phone and its service through its own Web store, Google is attempting to change the model of mobile connectivity by breaking the "current stranglehold of how phones are distributed, marketed, and sold here in the U.S." Internet services company Yahoo! has partnered with Electus, a joint venture of IAC and former NBC president Ben Silverman, to produce original "TV" programming for the Web. In December, digital marketing intelligence company comScore released its report on search engine market share in November 2009. Yahoo!'s market share fell half a percent to 17.5 percent, the lowest the engine has ever posted. Microsoft's engine Bing gained nearly half a point to reach 10.3 percent, marking the first time Microsoft received more than 10 percent of the market since September 2007. and AOL dropped slightly in market share, while Google made a small gain.

HIRING! Bruce Clay, Inc. is looking for great employees to work in our California and New York offices.

Open positions in California:

  • SEO Analyst
  • Client Liaison
  • Sr. IT Manager
  • HR Hiring Recruiter
  • Content Writer
  • Sales Executive
  • Sr. SEM Analyst
  • Web Developer
  • Web Analytics Analyst

Open position in New York:

  • Sales Executive

All employees must work at the respective office locations. Please send resumes to

  Sound Bytes

If you like what you've read in the SEO Newsletter, there's more Internet marketing expertise where that came from. Check out SEM Synergy every Wednesday at 3:00 p.m. Eastern and noon Pacific on

Bruce Clay and the other hosts discuss industry news, SEO tactics and marketing trends, while expert guests share their insights on methods, best practices and upcoming events. Check out the show schedule below for a look at recent shows and upcoming topics.

Air Date

Segment One

Segment Two

Segment Three

January 6
(Listen Now)

2010 Predictions

Trend Watch 2010

Setting and SEO Budget

January 13
(Listen Now)

Speed & the Real-Time Web

Tamar Weinberg

Social Web Etiquette

January 20
(Coming Soon)

Search News

Bryan Eisenberg

Brainstorming New Content

January 27
(Coming Soon)

Link Building Tactics

Eric Ward

Emerging Priorities in 2010

Got something to say? Contact the SEM Synergy team and share your thoughts, comments and questions. You might even hear your question answered on the show.


Domain industry annual conference DOMAINfest will be held in Santa Monica, California January 26-28. Bruce Clay will be on the panel Domain Names: How Prime Internet Real Estate Builds SEO and SEM Success. Borrell Associates presents the Local Online Advertising Conference in New York City February 8-9. The Search Engine Marketing Professional Organization (SEMPO) is presenting an advanced SEO expert panel that will include Bruce Clay in Atlanta, Georgia on February 11. The educational conference Online Marketing Summit takes place February 22-25 in San Diego, California. SMX West is coming to Santa Clara, California on March 2-4. Following this, the Bruce Clay, Inc. SEO Training Course will be offered on March 5. Use code smx10bruceclay when registering. The next Search Engine Strategies Conference, SES New York, occurs March 22-26 in New York City. Bruce Clay, Inc. will provide a one-day SEO Training Course in partnership with the conference on March 22. Get a discount on your conference pass with code 20BRU. Throughout March, the Social Business Summit will take a world tour, stopping March 11 in Austin, Texas, March 18 in London, UK, and March 25 in Sydney, Australia. Web and technology conference SXSW Interactive will be descending upon Austin, Texas March 12-16. Internet marketing conference Search Exchange will take place in Charlotte, North Carolina May 17-19.

Here's our upcoming schedule for SEOToolSet® training and certification courses:

  • February 15-19 in Simi Valley, California (standard and advanced)
  • March 15-19 in Simi Valley, California (standard and advanced)
  • April 12-16 in Simi Valley, California (standard and advanced)

On Tuesday, January 12, a deadly 7.0 earthquake struck Haiti, the poorest country in the Western Hemisphere. The disaster has claimed hundreds of thousands of lives in the developing nation and rescue efforts by humanitarian organizations are underway. Receiving an attaboy for their efforts is the generous community of Internet users, illustrated by the Twitter update, "Amazing! Americans raise $8m+ for @RedCross by texting HAITI to 90999 [...]" from the official White House account US customers of Verizon, T-Mobile and AT&T can donate $10 to the Red Cross via the text promotion without incurring any messaging fees. At the time of publication, the Red Cross Twitter account indicated that more than $10 million had been donated to relief efforts via text. The search engines are lending a helping hand as well. Google has also created a crisis response page to help users make donations, and the company has pledged to donate $1 million to relief organizations working in Haiti. Yahoo! is directing users to the Network for Good donation site, Bing has a growing list of charitable organizations, and results feature answers to the question "How can I help Haiti?" Host of the Tonight Show, Conan O'Brien, used the power of the Internet to rally support. Following news that the network might be moving the show to a new time slot, O'Brien wrote a letter to the "People of Earth" that managed to win over the affections of Internet users through honesty, humor and a measure of resolution. Semi-finalists have been announced for the annual SEMMYs — awards that honor the best search engine marketing posts of the year. Once a panel of judges selects the finalists, the awards will be opened for public voting. Congratulations to the SEMMY semi-finalists.

  Word on the Wire

After inking multiyear deals with Google and Bing, microblogging site Twitter reportedly made a small profit in 2009. The FTC has announced it will be reviewing Google's acquisition of mobile ad network AdMob. Google recently announced that AdWords campaigns targeting mobile devices will include a Click-to-Call business phone number alongside the ad. Beverage giants Pepsi Co., Coca-Cola Co. and Unilever have announced a shift away from traditional media marketing in favor of social media marketing. Movie service Netflix has partnered with Nintendo Wii to stream rented films over the Internet connected gaming device, joining the ranks of PS3 and Xbox 360, for which the Netflix movie service is already available. Rumors have been circulating that Internet services and media company Aol. is poised to acquire Mashable, a social media news blog. In the UK, a proposed bill would give immunity from copyright claims to search engines including Google, essentially giving Google the ability to copy anything while prohibiting publishers from blocking search engine crawlers. A Harvard professor and Google critic has identified a method of click fraud involving paid ads, affiliate traffic brokering and spyware, with search services provider InfoSpace being called out as a particularly guilty party.


If you have any questions or comments on any of the above Internet marketing news items or if you would like to suggest topics for future search engine optimization articles, please contact us at Bruce Clay, Inc.

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