February 26, 2007

Weekend Update

Posted by Lisa Barone on 02/26/2007 @ 4:52 pm | Comments (1)

Good News For Yahoo
It looks like Panama is helping Yahoo wipe all that peanut butter off its face (Rimshot? Anyone?).
The latest comScore numbers found that Yahoo’s new ranking model has helped Y!SM increase its click through rates on ads 5 percent in the first week, and 9 percent in week two. They study also showed that Y!SM had improved … Read more




Connecting Google’s Video Dots

Posted by Lisa Barone on 02/26/2007 @ 4:08 pm | Comments (1)

There’s been a couple of interesting search articles surfacing today regarding Google, online video and how this may all fit together. The first article to grab my attention was yesterday’s New York Times article entitled Millions of Videos, and Now a Way to Search Inside Them. This one featured a few puzzling statements, the most glaring being this one:

"Today, … Read more




February 23, 2007

A Lazy Girl’s Round Up

Posted by Lisa Barone on 02/23/2007 @ 2:06 pm | Comments (0)

I was out of the office for the majority of this week so I wasn’t able to keep you (or myself) abreast of all the crazy search happenings. With that in mind, here are the headlines I hope you had time to read this week, and if not, come get educated.

FeedBurner released a great report yesterday tallying up the … Read more




Friday Recap

Posted by Lisa Barone on 02/23/2007 @ 12:40 pm | Comments (3)

I’m officially back from my Bruce Clay SEOToolSet training adventure (way smarter, I might add) and it’s Friday Recap time. Can you even handle this much excitement? Huzzah!
Okay, so maybe you’re not huzzah-ing right along with me, but hopefully you’re more excited about today’s Recap than Marissa Mayer was about visiting Google China. Marissa looks like someone just beat … Read more




February 19, 2007

MyBlogLog Spam, Danny’s New Fight, and A Lesson from Graywolf

Posted by Lisa Barone on 02/19/2007 @ 5:21 pm | Comments (1)

MyBlogLog Spam
Over at Daggle, Danny Sullivan comments on the new wave of spam over at MyBlogLog that has hit Danny, a series of other prominent SEO bloggers, and me. The spamming comes in the form of co-author requests where a blog you’ve likely never heard of asks you to accept their co-authorship request.
Obviously, they don’t care about you. They … Read more




SES London Session Recap – Competitive Research

Posted by Guest Author on 02/19/2007 @ 4:25 pm | Comments (0)

Guest entry from Marie Howell, Bruce Clay Europe.
Marie will be digging through her notes and posting recaps on some of her favourite sessions from the London Search Engine Strategies conference.
The Competitive Research session featured Allan Dick of Vintage Tub & Bath who explained to the audience how he had dramatically increased the revenue of his company through organic optimisation the … Read more


Filed under: SES London 2007


SES London Session Recap – Converting Visitors Into Buyers

Posted by Guest Author on 02/19/2007 @ 3:52 pm | Comments (0)

Guest entry from Marie Howell, Bruce Clay Europe.
Marie will be digging through her notes and posting recaps on some of her favourite sessions from the London Search Engine Strategies conference.

With the suave and eloquent Mike Sack hosting Wednesday’s exciting Converting Visitors Into Buyers session that featured panellists Sarah Bubb, the delightful Alex Bennert from Beyond Ink, and Google Europe’s Head … Read more


Filed under: SES London 2007


The Lisa’s Problem With Wikipedia Explained

Posted by Lisa Barone on 02/19/2007 @ 12:09 pm | Comments (25)

It’s fair to say that I’ve done some mild Wikipedia bashing lately. I may have even referred to it as "devil spawn Wikipedia" on more than one occasion. And because our loyal readers like to keep us/me in check (please don’t ever stop that), it’s possible I may have received an email or comment or two suggesting that perhaps I … Read more




February 16, 2007

Does Yahoo Really Care About Your Suggestions?

Posted by Lisa Barone on 02/16/2007 @ 4:36 pm | Comments (1)

While you were busy sucking on candy conversation hearts on Wednesday (or was that just Susan?), Yahoo! told us It Takes Two to Tango and released the Yahoo Suggestion Board to give users a forum to offer improvement ideas, comments and vote on all the feedback left by other users on the various Yahoo channels like Food, Travel, Answers, YDN, … Read more


Filed under: Branding, Yahoo


SES London Session Recap – Auditing Paid Click and Click Fraud

Posted by Guest Author on 02/16/2007 @ 2:15 pm | Comments (0)

Guest entry from Marie Howell, Bruce Clay Europe.
Marie will be digging through her notes and posting recaps on some of her favourite sessions from the London Search Engine Strategies conference.

Jeff Rohrs was the expert moderator and the ‘host with the most’, introducing this advanced track session with flair, charisma and passion. In his introduction, he referenced his highly … Read more


Filed under: SES London 2007


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