November 2007 Archives : Bruce Clay Blog
November 30, 2007How to Annoy & Alienate Customers In 4 Easy Steps
(aka Why I Won’t Be Getting a Verizon Voyager for Christmas) Your main objective as a business owner and Internet marketer is to make your site easy to use and functional for your customers. You want to make sure that there aren’t any obvious conversion traps, that you adequately answer all of their questions and [...]
Friday Recap: Anything or Whatever Edition
It’s Friday! And even more exciting, it’s the Friday before PubCon. My first ever PubCon! Huzzah! If you have made the wise decision to attend PubCon next week (not that visiting Chicago in December isn’t totally fun…), be sure to track down the fellas of SoloSEO and ask them for your free schwag. Boys, do [...]
November 29, 2007
SEO Expectations, Choose Your Own SERP and Blogger Burnout
Search Engine Optimization Expectations Over at ClickZ, Steve Haar did a great job outlining some necessary SEO expectations and commitments that search marketers can use to help explain the SEO process to higher ups. His list includes things like gearing up for the long haul, being patient, setting clear objectives, keeping all team members in [...]
November 28, 2007
Are You a Social Media Idiot?
Mitch Joel says Facebook is crushing your personal brand and you don’t even know it. I disagree. Facebook isn’t hurting your brand, you being a social media idiot is. Mitch chose to pick on Facebook, but what his post really does is highlight the problem that arises when marketers jump into fads without first deciding [...]
Coverage Schedule for PubCon & SES Chicago 2007
Are you ready for the battle of the search conferences? Are you? Well, too bad. It is nearly time to welcome in both WebmasterWorld PubCon and SES Chicago 2007. That’s twice more search engine optimization education than normal. Huzzah! As we’ve mentioned approximately 208 times already, the Bruce Clay posse will be attending PubCon Las [...]
November 27, 2007
Yahoo Structures Search, the Mobile Web & Outsourced Caring
Yahoo to "Structure" Its Search Macworld reports that Yahoo is planning to create a "structured search" system that will allow users to search around select terms, rather than get a traditional SERP. Like when you do a product search and you get a list of available retailers and pricing information. The feature will allow users [...]
It’s the Holiday; Where Are the Images? The Video?
Yesterday was the god awful Cyber Monday. The day when customers’ inboxes were filled with messages from their favorite retailers demanding that they stop working and spend the day shopping. Right now! Quick; you want to take advantage of lame offers like free shipping and 20 percent savings, right? Yawn. I don’t know how you [...]
November 26, 2007
Ghost blogging: A Moral Quandary
[Just to prevent any confusion, this post was written on Saturday. I'm not still out of town. I do come to work sometimes. I have to; otherwise I'd lose that deep, deep bond I have with Susan.] According to my JetBlue-supplied Google Map, I’m writing this while 36,517 miles over Nebraska. Since there’s nothing on [...]
Things I missed the week of 11-19-07
[blows off dust] No, no, don’t unsubscribe; the blog is back in action this week. Because I’m a dedicated little blogger, I opened up a bunch of tabs while enjoying airport WiFi and gave myself some in-flight reading material. Here are the stories that caught me eye from last week. They’re new for me so [...]
November 21, 2007
SMX London Day 2 — Diagnosing Search Problems
Guest Author Marie Howell of Bruce Clay Europe continues her excellent recap coverage of SMX London. I wanted to dip in and out of the different tracks available and so I attended a Fundamentals & Tactics Track, moderated by Andy Atkins-Kruger of WebCertain, which introduced a truly excellent panel of experts to discuss diagnosing search [...]
