August 2009 Archives : Bruce Clay Blog
August 31, 2009Introducing the SEO Hierarchy of Needs
It happens a lot. A company calls Bruce Clay, Inc. to find out what can be done to help them build links / launch a social media campaign / [insert Internet marketing service here]. But after looking at the site it becomes apparent that the SEO foundation is just too weak to support quality search [...]
SEO Recap | 31 August 2009
Welcome to the fortnightly Bruce Clay Australia SEO/SEM/all things search related roundup. In this roundup we all share what we think are the coolest and least boring blog posts, stories etc that we can find on the web. This week there was absolutely no scraping the bottom of the bucket, fascinating topics included; Facebook Lite, [...]
August 28, 2009
Friday Recap: Search on Fire Edition
Just when I thought it was time to start saying our farewells, summer’s extending its stay for one last smoldering fling. Yes, half of Southern California is ablaze. Google, always up to join the party, 1) set itself on fire, and 2) is helping to track the situations through Google Maps. It’s nothing new, but [...]
How a drop in rankings is like a broken heart
You know the feeling, you are in the throes of devotion, every colour seems brighter, each day seems more beautiful, you find yourself wrapped in an ambrosia of infatuation, yes thats what happens when your website starts to rank #1 . Being in love can elicit similar emotions, maybe slightly less intense (I am a [...]
August 27, 2009
Engagement Objects: More than Just Cool to Look At
SEOs talk a lot about the link economy these days. Web-based businesses should pay attention to links in order to rank. Then again, we hear a lot about community building, too. Social media is a necessary element of customer engagement. So which is it? Alright, you got me. It was a trick question. There’s no [...]
To train or not to train, that is the question.
I never really believed a great SEO course could exist until I started working for Bruce Clay and I had the chance to attend The Bruce Clay Training last April. There are lots of theories and opinions on how someone should learn SEO. Initially, before coming to work for BC, I had been told “if [...]
August 26, 2009
PPC Educational Resources – SEM Synergy Extras
David Szetela, CEO of pay per click marketing firm Clix Marketing, was my guest on SEM Synergy today, and the PPC master had lots to share in the area of PPC campaign planning for seasonal peaks. Actually, he’s got lots to share on all things PPC — which you can see by David’s relentless participation [...]
SEO vs PPC
Imagine you are a SME (Small and medium enterprise) and you have a limited budget set aside for your online marketing needs and you are not sure whether to invest in SEO or PPC, how can you possibly decide which will give your organisation the best ROI? First of all lets define these 2 Search [...]
August 25, 2009
When to Push and When to Flow in SEO
There are two seemingly contradictory approaches to life success. Okay, there are more like four billion approaches and possibly even more contradictions, but follow along with me anyway. The one school of thought says that those who find the most success in life are those who push their way up the mountains of adversity. They’re [...]
August 24, 2009
Google Apps for iPhone and Apple’s Smart Phone Throwdown
Apple’s response to the FCC shed light onthe iTunes App Store approval process. When Apple publicly released its response to the Federal Communication Commission’s inquiry into the company’s application approval process last Friday, the tech world had been waiting with bated breath. It’s not every day we get a front row seat to an out-in-the-open [...]
