Internet Marketing
August 31, 2009
SEO Hierarchy of Needs
It happens a lot.
A company calls Bruce Clay, Inc. to find out what can be done to help them build links / launch a social media campaign / [insert Internet marketing service here]. But after looking at the site it becomes apparent that the SEO foundation is just too weak to support quality search engine rankings, let alone a … Read more
August 28, 2009
Friday Recap: Search on Fire Edition
Just when I thought it was time to start saying our farewells, summer’s extending its stay for one last smoldering fling. Yes, half of Southern California is ablaze. Google, always up to join the party, 1) set itself on fire, and 2) is helping to track the situations through Google Maps. It’s nothing new, but it is a pretty cool … Read more
August 27, 2009
Engagement Objects: More than Just Cool to Look At
SEOs talk a lot about the link economy these days. Web-based businesses should pay attention to links in order to rank.
Then again, we hear a lot about community building, too. Social media is a necessary element of customer engagement.
So which is it?
Alright, you got me. It was a trick question.
There’s no single silver bullet to online marketing success. Links … Read more
August 26, 2009
PPC Educational Resources – SEM Synergy Extras
David Szetela, CEO of pay per click marketing firm Clix Marketing, was my guest on SEM Synergy today, and the PPC master had lots to share in the area of PPC campaign planning for seasonal peaks.
Actually, he’s got lots to share on all things PPC — which you can see by David’s relentless participation at search conference, his hosting … Read more
August 25, 2009
When to Push and When to Flow in SEO
There are two seemingly contradictory approaches to life success. Okay, there are more like four billion approaches and possibly even more contradictions, but follow along with me anyway.
The one school of thought says that those who find the most success in life are those who push their way up the mountains of adversity. They’re the fighters. The never give-uppers. … Read more
August 24, 2009
Google Apps for iPhone and Apple’s Smart Phone Throwdown
Apple’s response to the FCC shed light onthe iTunes App Store approval process.
When Apple publicly released its response to the Federal Communication Commission’s inquiry into the company’s application approval process last Friday, the tech world had been waiting with bated breath. It’s not every day we get a front row seat to an out-in-the-open throwdown between two towering tech … Read more
August 21, 2009
Friday Recap: Relive the Magic Edition
Jinkies! Friday already?! Feels like just yesterday I was living the SEO good life at SES San Jose.
Bruce and me at the IMCharity Party. Photo by Dana Lookadoo.
There are some resources helping me relive the magic. At WebmasterRadio.fm you can download all three keynotes from the SES. And Yo Yo SEO founder, Dana Lookadoo, has posted awesome albums of … Read more
August 20, 2009
Comments, Play Things and Community Engagement
I got a text from my sister earlier this week that was so exciting I have to share it with you. She’s out in New York City, so we rely on tech to catch up on fun things, like our obsession with “True Blood,” “Top Chef” and the cutest new meme on I Can Has Cheezburger.
As a bit more … Read more
August 19, 2009
The SEO Development Life Cycle – SEM Synergy Extras
On our weekly podcast SEM Synergy, we spend the show reliving the lessons and announcements born out of SES San Jose. Bruce Clay, Inc.’s crowning moment during the event was the opportunity to demo our upcoming tools to others in the SEO industry.
BCI’s IT manager, Aaron Landerkin, talks on the podcast about the process of developing the next generation … Read more
August 18, 2009
Our SEO Newsletter Turns 70!
After averaging around the neighborhood of four posts a day during SES San Jose, you were starting to jones for more from the Bruce Clay blog, weren’t you? In between the liveblogger marathon and writing up this post you’re reading now, the Bruce Clay media team has been busy crafting this month’s SEOToolSet Newsletter.
It’s a cause for celebration here … Read more
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