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May 2010 - Bruce Clay Blog

May 28, 2010

Friday Recap: Back in Action Edition

Nicola at Dodgers game

It’s good to be back on the blog and to see that ya’ll played nice with the guest bloggers while I was away! Thanks so much to Kaila, Lisa, Tracy and Annie for contributing radical guest posts and setting the blog on fire. In a good way, not in the way you’d want to avoid if your little one’s at home with the babysitter.

We’re heading into a long Memorial Day weekend, and along with fun and sun, that means a few things to announce! First off, it’s the last chance for you to submit an article to the Small Biz Discovery Contest. We’ll be posting the entries here on Tuesday, and if it’s in our hands before that, you’re in the running to win a pass to SES San Francisco and a seat in SEO training with Bruce. We’ll be opening up the voting on Wednesday, too, so be sure to vote for your favorites. As a bonus, if you vote you can enter the drawing for a seat in SEO training!

Read more of Friday Recap: Back in Action Edition.




What I learnt at Bruce Clay

Goodbye Bruce Clay

Don’t cry because it’s over. Smile because it happened. — Dr. Seuss Alas, this will be my final blog post at Bruce Clay Australia. My time at Bruce Clay has been excellent and I will miss the team heaps. Enough with the sentimentality, it’s time to get on with the show. Photo by xJasonRogersx via […]




May 27, 2010

Super Sleuthing Page Age

cat figuring out page age

Most professionals in the SEO industry are well versed in how to assess a site’s age. That’s been well documented. You can use any one of the fine SEO plug-ins out there. A fave of mine is SEO Book’s SEO for Firefox. But you could use Webconfs.com’s bulk domain age checker or go old skool with a good WhoIs service.

But enough splashing around in the shallow end of the SEO pool. Let’s say you need the find out the age of a particular page on a site. There are several reasons you might need to find this out.

Read more of Super Sleuthing Page Age.




May 26, 2010

Whats up at Google I/O

what-is-google-thinking

Last week in San Francisco was Google I/O, the company’s largest developer conference of the year featuring 2 days of technical content covering Android, Google Chrome, Google APIs, GWT, App Engine, open web technologies, and more. The conferences’ biggest announcement was the introduction of Google TV. Google TV is a software platform that hardware makers […]




Big Business ♥ Social Media 4ever

girls in dress up clothes

She’s all grown up now. Remember how proud you were when she had her first steps? As she turns to smile at you & step out of the door for her first prom night, you almost shout “Stop!” You want 10 more minutes to coach her on all the things you should have said, the things she needs to know to protect her innocence from the perils sure to come. But you stop. You smile back & let her walk away, praying that all the advice you’ve dispensed over folding the laundry together sticks. You’ll know she’ll be back & she’ll be ready to listen.

Your brand is your baby. Social media is…scary.

I work for a digital agency with a portfolio of clients who’ve just entered the social media space. After years of careful, reluctant acceptance of the ‘Learn, Measure, Engage’ model, they’ve moved from baby steps to full on careening round the house with the big headed balance of a toddler. Of course I’m scared. Of course I’m worried. But here’s how I sleep at night.

Read more of Big Business ♥ Social Media 4ever.




May 25, 2010

How to Build Your Brand Working For Someone Else

Fearless Climbing

Don’t adjust your monitors; Lisa really is back blogging on Bruce Clay, Inc. If you listen closely you can almost hear the sounds of Bruce having a heart attack. Weee!

If you’re new to the Bruce Clay, Inc. blog or me (hi, I’m Lisa), you may not know that this blog served as my stomping grounds for nearly three years. It was my baby and where I formed my own personal brand, a brand that allowed me to move from LA to New York, write for some well known marketing blogs, and, eventually, start an SEO consulting company called Outspoken Media.

Read more of How to Build Your Brand Working For Someone Else.




May 24, 2010

Social Media Strategy, What’s That?

Do you remember your life before social media? When you weren’t tweeting, ‘like’ing posts on Facebook, uploading photos to Flickr, or sharing what you’re doing with your infinite number of friends? It seems that just about everyone is using social media these days, making social networking sites the perfect breeding ground for online marketers.

For small businesses who are looking to handle their social networking in-house, problems arise when trying to find a balance between time spent and achieving the maximum outcome. That’s why niche social media marketing has become so popular; choosing a small number of sites to concentrate your efforts on while still achieving results.

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May 22, 2010

Friday Recap: Arcade Edition

Google Pac-man

Happy Friday, everyone! Thanks for taking time away from your Pac-Man game to stop by! I know it’s kind of addictive, that’s why it’s been popular for 30 years.

Take a break and read the rest of the Friday Recap: Arcade Edition.




May 20, 2010

Guest Post Week Coming to the BCI Blog

airplane in sky

You are receiving this blog post from the future!

Okay, not really, but it just went live and I’m nowhere near BCI headquarters in sunny Simi Valley. Right about now I’ve probably made it to my hotel in the Big Apple after my red eye flight and am taking a quick catnap before my week-long family vacation extravaganza explodes into a storyline befitting the Griswolds.

While I’m gone, I expect an adventure — not only for myself but also for the important things being left in capable hands. For instance, Hiccups is going to have a nice stay with Grandma, who will no doubt give her all the cactus paddles and dandelion greens her heart desires. And the blog? Well, the blog is more than happy to be keeping company with some of the loveliest ladies in search and social.

Read more of Guest Post Week Coming to the BCI Blog.




May 19, 2010

April Search Updates

Search Updates

Welcome to our monthly SEO update for April 2010. This update highlights key news in the SEO industry during April 2010, key SEO related blog posts from our bloggers in the US and Australia, key articles covered in our global newsletter and key podcasts from our Webmaster radio show. Photo by Per Ola Wiberg ~ […]




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