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October 2010 - Bruce Clay, Inc. Blog

October 27, 2010

Google Boost – Adwords for the average small business

Google has just rolled out a new product called “Boost” for Places pages, not an SEO related change, but still cool. It’s basically a slimmed down, easy to manage version of Adwords that will display advertisements on the sponsored links area of a Google search or on a Google map. This is a pretty smart […]




October 26, 2010

Spooky SEO: Don’t Let Black Hats Cross Your Path!

Beware of Hitchhiking Ghosts

Halloween is just around the corner, so what better time to take a trip down spooky lane to look at all the frightening tactics that your website may encounter with a ghoulish Internet marketing provider. Take a look at these scary Internet marketers and their tactics, so you can protect your website from harm.

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October 25, 2010

If You’re Reading This, Google Hates You

Google Facebook Data

Actually Google’s not the only search engine that hates you, but it’s probably the only one that matters since it owns roughly 70 percent of the search market. Anyone who has attempted to run an SEO project is aware by now that Google changes things … a lot. So often, in fact, that we’re sometimes left questioning whether or not Google really has its users’ best interests in mind.

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October 24, 2010

Sweat the small stuff

Bruce Clay Australia does SEO (Search Engine Optimisation) and works on some very large websites. Too large to hand craft or edit each individual page. Many would of these sites have in excess of 100,000 pages indexed and some in excess of a million pages indexed. While managing millions of pages can be a little […]




October 22, 2010

Friday Recap: Where Did the Week Go?

No Duh vs Big Duh

It really doesn’t feel like Friday to me. As Jessica told you last week, I was off drinking/learning more about publishing and developing ideas. Well, as so often happens, karma punished me appropriately by giving me a terrible cold and what with one thing and the other it suddenly became Friday without me noticing it!

What did you and I miss this week? Jessica and I will try to catch things up.

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October 21, 2010

Google TV: Your TV Experience Is About to Change

Google-TV-Home

What is Google TV? Google TV allows you to access the Web and watch television from your TV, giving you access to everything you would normally see in your Web browser combined with a plethora of pictures, videos, music, TV shows and a ton of additional media – all of which can be accessed simultaneously.

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October 20, 2010

SEO Hot Tub – October 15th

Hello everyone! It’s that time again! Get yourself ready to catch up with new SEO goodies. Here is what we have quacked during this session: BlindType – An impressive touch screen technology now acquired by Google BlindType is an exciting technology that allows you to type on touch screens without even looking at them. Check […]




SEO-Ready CMS and Good Beer – SEM Synergy Extras

SEM Synergy

Hi, boys and girls! Today’s SEM Synergy was packed full of excitement: We learned about the importance of an SEO-friendly CMS for your website, discussed recent and upcoming Bruce gigs at all the cool conferences, and talked changes to the Google keyword tool.

Our guest today was Mark Knowles, CEO and president of Pixelsilk and all-around great guy. This was the first SEM Synergy show where I took on the guest interview and sat in with Bruce in Susan’s absence. It was a lot of fun!

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October 19, 2010

Using Proper Keyword Density

The goal of Search Engine Optimisation is to create web pages that will rank at the top of search engine results for high volume converting keywords.  Using proper keyword density is one of the factors that search engines will look for to see how relevant your site is for a searched term. The formula to […]




October 18, 2010

SEO Hot Tub – September 2010

After a busy August, it seemed as though September would be a quiet month for SEO news. There weren’t any major releases this month (like Google Instant or Google allowing brand stacking), but our analysts have been able to find some interesting updates to share with you all from the month of September. Unifying content […]




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