March 2011 Archives : 4/5 : Bruce Clay Blog
March 10, 2011In-House SEO Operations: How Things Get Done – SMX West 2011
Today is going fast at SMX. Gone are the days of luxury when I had an hour break between sessions. They mean business today because the last session wraps up at 3:30 p.m. PT. This session, we’re told, will be less about SEO tactics and tools, and more about the integral workings of in-house SEO from idea to launch. Stretching fingers; let’s do it.
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SMX West 2011: A Keynote Conversation with Steven Levy
Hello, and welcome to the last day of SMX West! I’m actually a little sad it’s over. Maybe Bruce will let me be an embedded reporter for all the conferences and speaking engagements he has. I wouldn’t mind traveling to the globe, living out of a suitcase, just me and my laptop. Bruce?
SMX West logo
Hey, speaking of embedded reporters, the keynote speaker today, Steven Levy of Wired Magazine, spent two years embedded at Google while doing research for his book, “In the Plex: How Google Thinks, Works, and Shapes Our Lives,” which is coming out in a couple weeks. He’s going to share his insider insight with all of us this morning.
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March 9, 2011
SEO for Widgets
For websites with great content but little online exposure, one way to increase your presence online is to release your content via widgets. Widgets can be an SEO’s best friend. They are great for increasing brand awareness, content partnerships, backlinks and web signals. So if you are able to spare the labour and expense the [...]
SMX West 2011: Building Buzz on Facebook: Getting Liked & Shared
This session is all about Facebook and how to best use this important platform for your marketing efforts. It’s the last session of the day and everyone looks a little tired … or is that me? It’s been a great second day, so let’s close it out right!
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New Tools & Techniques for YouTube Success- SMX West 2011
Hello, readers! Hope you’re enjoying our live coverage of SMX and thanks for following. In this session, we’ll talk YouTube for marketers, with tips on how to best use the platform.
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Retweet Me: How To Be A Twitter Authority – SMX West 2011
This session talks about the importance of Twitter as a link builder, its relevancy to search and how your authority on Twitter plays into the big picture. I’m actually pretty excited about this session because, quite frankly, I suck at Twitter.
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Mobile Apps and How They’re Revolutionizing Search – SMX West 2011
Welcome to another great SMX West 2011 session. This session looks at popular search apps on different devices, how they gather data and the opportunities they offer to marketers. I’ve shoved some almonds in my mouth to try and counteract the massive amount of coffee I drank in the keynote with Danny Sullivan, so I’m all set and ready to go.
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SMX West 2011 Keynote: The State of Search Marketing
Good morning and happy Tuesday! Yesterday was a great day of learning, and I had a blast liveblogging for all of you. My goal is to only get better at reporting, so that the people at home don’t miss a beat by not being here.
Today’s keynote features Danny Sullivan, editor-in-chief of Search Engine Land, to talk about recent changes in search and where things may be going in the future.
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Calculating Search Engine Visibility Percentage
Love it or hate it Excel is one of the most useful applications for SEO reporting. An essential function that we utilise it for at Bruce Clay Australia are for calculating “Search Engine Visibility Percentage” for client and competitor websites. Search Engine Visibility Percentage Search Engine Visibility Percentage (SEV%) is a very simple calculation that [...]
March 8, 2011
SMX West 2011: Keynote Discussion with Tristan Walker of Foursquare
In this conversation, Foursquare’s director of business development, Tristan Walker, talks ways to utilize the service, new features and more with Search Engine Land’s Chris Sherman and Danny Sullivan. Tristan has a very interesting and impressive professional and educational background, wow. Let’s chat!
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