November 2011 Archives : Bruce Clay Blog
November 29, 2011How Did You Boost In-House Marketing This Year? A 2011 Recap on Tactics
Audience: In-house marketers
Estimated reading time: 5 minutes
Back in January of this year, I wrote a post on 3 ways to boost in-house Internet marketing in 2011. Since then, many of us have poured blood, sweat and tears into our Web marketing, and have a lot to show for it. Still, ensuring in-house Web marketing keeps its momentum is no easy task.
Since we’re rounding the end of the year, I thought we’d revisit that two-part post I wrote in January 2011, recap some of the information we offered (you can do a little mental checklist of what you’ve done so far this year), and add some additional resources to reference from our blog posts over the year, in case you still need some fresh ideas.
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November 23, 2011
There’s No Such Thing as “Gray Hat” SEO
If you’ve been in the SEO field more than five minutes, you’ve likely become familiar with the informal “Black Hat”/”White Hat” classification system for SEO techniques. White Hat methods involve creating useful, original methodologies and content for humans, and then presenting that content so that search engines can find it and show it to whoever’s looking for it. Black Hat techniques involve deceiving users and search engines in order to achieve rankings without providing long-term value and potentially causing the client harm.
Then there’s a third category of techniques that don’t fall easily into either the “white” or “black” category. They seem to exist at the borderline between the two, an ethical gray area, so they’re referred to as “Gray Hat.” The problem with Gray Hat techniques, however, is that they don’t exist.
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November 21, 2011
Bruce Clay Europe Publishes Search Marketing Book
Bruce Clay Europe’s managing director Ale Agostini recently co-authored a brand new book for the European business community with Bruce Clay on holistic Web marketing called, “Trovare clienti con Google,” or in English, “Finding Customers with Google.”
Published last month and available on Amazon, the book is nearly 200 pages of fresh, tactical search marketing methodologies, trends and tips. I caught up with Ale over the weekend to get the deets on the book, what people will learn and why it’s the perfect time for the European business community to embrace self-education in Web marketing.
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November 16, 2011
The Endurance Contest: Tips to Maximize Social Media Staying Power
If the name of the social media marketing game is to reach as many people as possible in a number of communities, then the strategy must include maximizing the longevity of that content before it is forgotten and relegated to the past. To say that things move fast and people and brands share a lot [...]
November 11, 2011
Prime Cuts from PubCon’s All-You-Can-Eat Buffet
Man, PubCon, you play rough! We’re just plum tuckered out after trying to keep up with you in Vegas this week. With this distillation of the content we covered while liveblogging the conference, we offer up a final toast to a great show! Bon appetit!
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November 10, 2011
Social Media Measurements & Signals — PubCon Vegas
Back from the PubCon lunch and regretting that pizza. ROI = meh. But enough about the results of eating greasy foods; let’s talk ROI on social; something that is always on the minds of businesses. We’ve got an awesome panel for you, so let’s get to it.
Monetizing & Optimizing Your Blog — PubCon Vegas
We’re back for another PubCon liveblog session; other than needing a strong coffee on top of the espresso I had earlier, I’m doing exceptionally well for Day 3 Vegas. In this session, we’ll hear about how to make that blog work for your success. We have a three-person panel that’s going to share with us some tactical tips for monetization.
The Convergence of Online Marketing and Analytics — PubCon Vegas
As marketers, we spend a ton of time implementing stuff — but what are the important things to measure, and how do we measure them? That’s what we’re here to talk about in our first liveblog session on Day 3 of PubCon.
November 9, 2011
Facebook Today — PubCon Vegas
Thanks for joining us again for PubCon Vegas 2011 coverage. We’ve got a great lineup for Facebook tactics in this session. It’s no surprise Facebook is changing every day, this session is going to help you keep up with the times.
Neuromarketing + Mega SEO — PubCon Vegas
Welcome to PubCon coverage Day 2. This session hosts two different topics. First is about the topic of neuromarketing, second is about managing “mega” SEO. Let’s get to it!
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