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Bruce Clay, Inc. SEO and Internet Marketing Blog

April 12, 2010

How fast can you go?

seo and speed

Google has just announced that the speed at which your website loads, is a now a factor is the organic search algorithm. Google has used page load speed as an element for determining the quality score of a PPC campaign for some time and have been suggesting that it will become part of organic search, […]

April 9, 2010

March Search Updates

March 2010 seo updates

Towards the end of last year, we started to summarise the month’s SEO events and news and sent these updates to our clients and now we are going to be publishing them on the blog too. So without further procrastinating here are the March search engine optimisation updates. Photo by Matt McGee via Creative Commons […]

April 1, 2010

Happy Easter Greetings

Bruce Clay in Sydney 1

We are coming up to very awesome long Easter weekend here in Australia and as a special Easter gift, I have some pictures of THE Bruce Clay, who was recently down under for his world renowned SEO training. Bruce getting into the nitty gritty of the BC toolset A room full of eager participants Bruce […]

March 29, 2010

Measure twice, cut once

Measure twice, cut once

It is an old carpentry idiom, but it can apply to many things in today’s world and SEO is certainly one of them. When we start a relationship with a client, it’s always best to be involved in the website development process as early as possible and preferably be involved in the development of the […]

March 24, 2010

Google leaves China, again

The official Google blog has announced that after negotiations and much thought they will stop censoring results within China and that visitors to will redirected to ( interestingly, Google is using a 302 temporary redirect to achieve this). Sergey Brin has said, “There’s a lot of lack of clarity. Our hope is that […]

March 23, 2010

Google innovation rolls out in Australia first | Google Sponsored Map Icons

Google Sponsored Map Icons

Google has a pretty tried and tested formula for new innovations. They usually test the innovation on a small portion of the target market and if that test is successful, they will roll the innovation out to a wider audience. For the most part this testing happens in the US and sometimes in Europe. However, […]

March 17, 2010

The Value of SEO training

value of seo training

Bruce Clay Australia has ramped up our SEO training schedule recently by adding one day SEO training courses to be held in Brisbane, Sydney and Melbourne. The world-renowned 3 day SEO training given by the master himself, Bruce Clay has also just taken place in Sydney with the usual numerous plaudits, and we thought it […]

February 23, 2010

Is personal search about semantics?

personalised search

I was recently reading an interview with a director of Bing, Stefan Weitz about the future of search. Stefan has said that one of the biggest problems that search engines have is trying to ascertain the intent of the searcher. This problem has been around for ages and the example we use at Bruce Clay […]

February 18, 2010

The State of the Australian Search Market

Australia has always had a healthy obsession for a few things that make this country great. Things like your favourite sports team, a great day at the beach and a backyard BBQ, are topics that can consume a large amount of time and conversation. There is one oddity that continues to boggle my mind, which […]

SEO Factors and Trends Report Released

Bruce Clay Australia - SEO Factors & Trends - January 2010.jpg

Bruce Clay Australia is proud to announce the release of our “SEO Factors and Trends” report. This report is a concise yet comprehensive review of the more important SEO ranking factors and the changes made to these ranking factors over the past 12 months or so. The most important 12 ranking factors are thoroughly reviewed […]

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