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Bruce Clay, Inc. SEO and Internet Marketing Blog

Posts by Bruce Clay, Inc.


April 22, 2010

Advanced SEO Track Q&A|SMX Sydney

Does a penalty stay in place until the offending act is removed or until a re-inclusion request? It depends, sometimes you need to file a request and sometimes it just happens by algorithm. Can your I.P deliver by country for specific words? Yes, that’s fine. How can you remove past events? You would need to […]




SMX Sydney | Avoiding Search Engine Penalties | Greg Grothaus-Google

EDITOR’S NOTE: See our online SEO Tutorial for current information on avoiding Google penalties as well as step-by-step instructions and free tools for search engine optimization. I managed to have a chat to Greg last year on the boat ride, he’s great, awesome to see him back again. Let’s hear what he has to say […]




SMX Sydney | Diagnosing Technical SEO Issues | SEOmoz

Danny’s checklist for diagnosing technical issues Prepare your browser- make sure your browser ‘see’s things like a S.E bot Disable Cookies Change user agent to Googlebot Read the title tag and figure out how it could be improved See if the URL changed i.e. see if any redirects are being used Check if the URL […]




Q&A-Level 3 Advanced SEO Track

“Tie in paid placement with blogs and future press releases, get good contextual links”, Greg. Getting around no-follow aka link condom :). Link builders should still take no follow links, cant ignore no follow links. Having them show up may be part of a natural link profile. Offer cash to make no follows go away. […]




SMX Sydney | Designing a Bullet Proof Link Building Campaign| Greg Boser

The biggest thing is strategy development, strategy is your plan for building links. Before you start, analyse the space you are working in and develop a link profile built on the averages of the data collected. Replicate both the quality and quantity of the average profile. This will keep you within the norm and prevent […]




SMX Sydney | Keynote | Chris Sherman

The anticipation is palpable. You can sense the excitement building. That’s right fine readers of the Bruce Clay Australia Blog, it’s time for Australia’s premier search event , SMX Sydney. The keynote, which is titled; Future Directions in Search, will be given by Chris Sherman, editor of that fantastic publication, Searchengineland.com, lets rock and roll. […]




April 21, 2010

SMX Sydney- Bruce Clay Australia Live Blogging Schedule

Over here at the Bruce Clay Australia, we really enjoy SMX Sydney. Not only do we get to set-up a booth (number 5) and talk search all day, I also get to live blog the excellent speakers on show for SMX Sydney 2010. Here is my live blogging schedule, subject to change due to weather […]




April 16, 2010

How SEO is like Football Manager

How football manager is like seo

One of the outcomes of a misspent youth was an addiction I picked up. I am about to come clean as part of a long rehabilitation process by admitting my addiction. It is something I am not proud of and it’s an addiction I have mostly beaten into submission. I was addicted to Football Manager […]




April 12, 2010

How fast can you go?

seo and speed

Google has just announced that the speed at which your website loads, is a now a factor is the organic search algorithm. Google has used page load speed as an element for determining the quality score of a PPC campaign for some time and have been suggesting that it will become part of organic search, […]




April 9, 2010

March Search Updates

March 2010 seo updates

Towards the end of last year, we started to summarise the month’s SEO events and news and sent these updates to our clients and now we are going to be publishing them on the blog too. So without further procrastinating here are the March search engine optimisation updates. Photo by Matt McGee via Creative Commons […]




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