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Bruce Clay, Inc. Blog - jbolt

Posts by jbolt


June 30, 2011

Have Traffic, need Conversion!

No longer is traffic the objective, it’s what you do with the visitors that count. Converting more visitors to your website is increasingly important in what is an increasingly competitive environment here in Australia. No matter how ‘relevant’ that traffic is or how much of it you have, the buck will always stop at your […]




April 29, 2011

Global Newsletter – April 2011

Yes they can coexist, that is SEO and Usability and very often in a complementary manner; the data sources are just different. We encourage usability folk in all our clients to get more involved in understanding not only SEO, but also what Analytics is telling them, along with their focus groups and other user data. […]




March 30, 2011

Google announces the +1 Button

Today Google announced the +1 recommendation allowing users to recommend a paid or organic search result. Just don’t call it a Like button. You can also undo these if you like, excuse the pun. Google says they are using a number of signals to determine which are relevant, and are touting this as the ability […]




February 28, 2011

Search quality on the rise

The biggest or close to the biggest change to the algorithm has just been rolled out affecting nearly 12% of Google queries. Don’t panic. Well don’t panic yet, these changes are currently live in the US and no date has been set for these changes to be rolled out globally. Panic if you rely on […]




January 13, 2011

Search response to the Queensland Floods

Firstly our thoughts are with all those affected by the floods in Queensland, and especially those who have lost loved ones. To contribute you can go directly to the Queensland Government and donate to the flood appeal or the Salvation Army. If you are donating elsewhere, check out the scamwatch ACCC website to ensure your […]




October 24, 2010

Sweat the small stuff

Bruce Clay Australia does SEO (Search Engine Optimisation) and works on some very large websites. Too large to hand craft or edit each individual page. Many would of these sites have in excess of 100,000 pages indexed and some in excess of a million pages indexed. While managing millions of pages can be a little […]




September 9, 2010

Google Instant Search

After recent rumours, Google is today rolling out instant search. This means search results change as people type out their queries. Google dynamically displays results as you type and suggested or predictive search queries in the search bar, so you can hit enter at any time. You can also scroll through the dropdowns and see […]




June 10, 2010

Google Caffeine

Google takewaway mug

Yesterday Google announced the release of Google Caffeine as its new indexing infrastructure. Google revealed the plans for a worldwide infrastructure upgrade in August 2009, launching the first public data centre in November 2009 and while users speculated whether Caffeiene was already live around the world Google did not officially confirm the new infrastructure implementation […]




October 27, 2009

Website conversion tactics | SEO Drives Activity – Activity Drives Sales

I use this in our SEO training and have many clients meetings on the topic. Many website developers profess to be experts, but few will agree to be measured on it. Nobody likes being manipulated, mislead or coerced. Being persuaded to perform an action is however OK. It’s called buy-in. The user’s choice is at […]




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