Bruce Clay Blog : Search Engine Optimisation
September 27, 2011Meet the new SEOs – Welcome to BCA
Hello everyone! Last week has been pretty HUGE for the Bruce Clay Australia family as three very cool people have joined the team… Holly Jeremy Adam To get to know them better, we asked them 4 questions about their background and their passion for SEO. They were very keen to share a little bit of [...]
August 16, 2011
What Klout can teach brands about Social Media Influence
July 19, 2011
How to apply some basic usability to improve our SEO work
One of the basic rules of web usability is to place mutually reinforcing elements next to each other, with the goal to clarify a specific statement or idea, to lead to a conversion, to acquire a lead or to improve the overall look and feel of the page. Think about testimonials next to hotel rooms [...]
July 1, 2011
How high quality topic pages can boost your SEO traffic – New York Times case study
May 10, 2011
Optimising web pages using Google Website Optimiser (Part 2)
Last month, we saw how to experiment a web page using A/B testing. In this post, I will discuss another way to experiment with web pages, that is, Multivariate testing. What is Multivariate testing? Multivariate testing is one of the various methods for experiments in Google Website Optimiser (GWO) that lets you test different permutations [...]
April 29, 2011
Global Newsletter – April 2011
Yes they can coexist, that is SEO and Usability and very often in a complementary manner; the data sources are just different. We encourage usability folk in all our clients to get more involved in understanding not only SEO, but also what Analytics is telling them, along with their focus groups and other user data. [...]
March 17, 2011
Facebook Likes to Show Instead of Tell
Facebook’s modus operandi has often been to take real world interactions and replicate them online, this time they have rolled out a change in their “Like” buttons that lets you show rather than tell. And just in case you’ve been living under a rock as far as Facebook is concerned: A like button is a [...]
March 9, 2011
SEO for Widgets
For websites with great content but little online exposure, one way to increase your presence online is to release your content via widgets. Widgets can be an SEO’s best friend. They are great for increasing brand awareness, content partnerships, backlinks and web signals. So if you are able to spare the labour and expense the [...]
February 23, 2011
The Economies of Social Media
Like most good SEO theories, mine is based on an observed trend. At Bruce Clay Australia we have noticed that sites with social aspects to them are performing better in competitive search results. This trend was first observed about two years ago, and Des (a Director here) deduced that ‘web signals’ acted to assist rankings. [...]
January 13, 2011
Search response to the Queensland Floods
Firstly our thoughts are with all those affected by the floods in Queensland, and especially those who have lost loved ones. To contribute you can go directly to the Queensland Government and donate to the flood appeal or the Salvation Army. If you are donating elsewhere, check out the scamwatch ACCC website to ensure your [...]
