Bruce Clay Blog : SEO conference
August 20, 2010Duplicate content at Search Engine Strategies San Francisco
Shari Thurrow, Founder and SEO Director at Omni Marketing Interactive is up again Ok let’s get down to business: Search Engines hate duplicate content, because users hate duplicate content. Website content should be findable via: Browsing (from the home pages) Querying (search engines, social sites, video sites) Asking (refers, friends, family) When you put too [...]
August 19, 2010
Eyetracking Research Update by Shari Thurrow
Shari Thurrow is the founder and SEO director at Omni Marketing Interactive. Shari’s most recent book is “When Search Meets Web Usability” Shari starts out by explaining how a fixation is needed for people to reed / scan and click. Eye tracking is the way that the eye moves during the scanning and reading process. [...]
August 18, 2010
Web Analytics at SES SF with Tami Dalley (Director, User Experience Optimization)
From your Aussie reporter Kate Gamble (on the ground @SES San Francisco) Tami introduces herself as being from “this area” (she shows a map of the world with this little island next to the bottom of the globe highlighted – I recognise it as Australia – AKA home!) She also explains that she will pronounce [...]
June 8, 2010
Universal Search – Get yourself a pin on the map
SMX has long since come and gone, but there are still some points to cover, or at least worth an honourable mention. Next up on the agenda is Local search – getting your business a pin on the map could give you that boost you need, in more ways than one. First of all it’s [...]
April 27, 2010
Developer Day – Search Friendly Web Development | SMX Sydney
Developing a crawlable infrastructure Speaker: Michael Motherwell, SEO Rainmaker – MMIT Consulting The session started with Michael Motherwell and his presentation on developing a crawlable infrastructure. The most important points included the following: Content – Create unique and valuable content. Avoid duplicate content, most common errors are caused by session ids, tracking codes, capitalization (www.example.com.au [...]
April 23, 2010
SMX Sydney 2010 | Site Clinic
The last session of the day and my back is thankful for that. Here are some great insights from the site clinic: www.goodness.com.au URL’s should be short and descriptive, not full of unknown parameters Have text behind an image Use header tags Don’t use session id’s 404 error page could be improved Make sure www [...]
Real Time Search, User Generated Content and Social Networks | Greg Grothuas
Greg starts off by showing us a real-time result for the volcano in Iceland. Real time is shown for a small fraction of queries when Google thinks it’s relevant. You can also get the real time results by clicking on the latest result within the more options section of the google search page. New feature [...]
LAMP & Microsoft Stacks | SMX Sydney | David Cropley
Stacks generally serve internet pages. Lets find out how modifying stacks can make sites load faster, it’s all about speed. Microsoft Stacks The IIS SEO toolkit is a great place to start with people using IIS, it will allow you to get a better understanding of your site from an SEO perspective Use viewstates ( [...]
SEO for Content Management Systems | SMX Sydney | Brent D. Payne
After a big lunch, I am a little sleepy but with coffee in hand I will push on, let’s find out about SEO for CMS systems. Your CMS is the control centre for your whole network. All content should have a specified search engine optimisation phrase as it’s target. You need to score that specified [...]
Facebook Ad Tactics For Search Marketers | SMX Sydney
Dennis YU is next up, he has had some bad publicity lately from some pretty respectable people. So lets see what he has to say. Facebook is not AdWords. It is about identity, not queries. Top 12 keywords, I did miss one, sorry. Simpsons House Family guy Music Barack Obama Dormir Grey’s anatomy Chocolate Friends [...]
