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Search Engine Optimization Articles


Search Engine Optimization is the core of our business. As the industry changes and grows, we often choose search engine marketing topics that we believe could use a fresh look or update as subject for our articles. Industry experts tackle topics in all areas of SEO for all levels of search marketers. If you'd like to reprint or reuse any of the SEO articles below, please contact us. To learn more about our authors, please visit the Bruce Clay Authors page.

I Don't Want to Talk about Title Tags, SEO Newsletter, August 2010

SEO Factors and Trends 2010 - July Update, SEO Newsletter, July 2010

SEO in Large Organizations: Tactics for Successful Implementation, SEO Newsletter, June 2010

SEO in Large Organizations: Managing Expectations, Defining Success, SEO Newsletter, June 2010

Universal Search Occurrences and Types in Google.com.au, SEO Newsletter, June 2010

Understanding SEO for Small and Local Businesses, SEO Newsletter, May 2010

The Ins and Outs of Meta Data, SEO Newsletter, May 2010

Do 301 Redirects Result in PageRank Decay?, SEO Newsletter, April 2010

Tackle SEO Web Content Writing with Ease, SEO Newsletter, April 2010

The Case for Page Speed Optimization, SEO Newsletter, March 2010

The Value of SEO Training, SEO Newsletter, March 2010

The State of the Australian Search Market, SEO Newsletter, February 2010

2010: The Search Marketing Year in Preview, SEO Newsletter, January 2010

Link Building Basics, SEO Newsletter, January 2010

2009: The Year in Review, SEO Newsletter, December 2009

Web Design For Usability and SEO, SEO Newsletter, December 2009

Focusing SEO Efforts with Server Log Data, SEO Newsletter, November 2009

Siloing - How to Theme a Web Site for Clear Subject Relevance , SEO Newsletter, November 2009

SEO and the Conversion Funnel, SEO Newsletter, October 2009

Writing Great Web Site Content(for Users and Spiders), SEO Newsletter, October 2009

SEO Success Means Letting Go of PPC Expectations, SEO Newsletter, September 2009

Keyword Research for a Firm SEO Foundation, SEO Newsletter, September 2009

SEO Recommendations for Nofollow Implementation, SEO Newsletter, July 15, 2009

An SEO's Guide to Using the Canonical Element, SEO Newsletter, July 15, 2009

Matt Cutts on Nofollow and the Siloing Solution, SEO Newsletter, June 15, 2009

How to Write a Strong Call to Action, SEO Newsletter, May 15, 2009

XML Sitemaps Defined, Part 2, SEO Newsletter, May 15, 2009

Branding, SEO & The Vince Update, SEO Newsletter, April 15, 2009

XML Sitemaps Defined: Part 1, SEO Newsletter, April 15, 2009

Press Release Basics for SEO Success, SEO Newsletter, March 16, 2009

Dear C-Suite, Wondering About the Value of SEO?, SEO Newsletter, February 2009

Web Spam Tactics for Search Marketers to Avoid, SEO Newsletter, February 2009

Evaluating Inbound Link Relevancy, SEO Newsletter, January 2009

2009: The Year in Preview, SEO Newsletter, January 2009

Online Marketing Manager's Guide to Moving Your Site's Content, SEO Newsletter, December 2008

Travel Guide for International SEO, SEO Newsletter, December 2008

PubCon 2008 Breakdown and Wrap Up, SEO Newsletter, November 2008

Programming for SEOs: How to Easily Write Custom Data Extraction Scripts, SEO Newsletter, November 2008

The Case for White Hat SEO, SEO Newsletter, October 2008

What You Can Learn by Looking at Your Competitors' Source Code, SEO Newsletter, September 2008

The Big Three Webmaster Tools Roundup, SEO Newsletter, August 2008

The Introvert's Guide to Conference Networking, SEO Newsletter, August 2008

Landing Space in Local Search, SEO Newsletter, July 2008

Site Review: JoesJeans.com, SEO Newsletter, June 30, 2008

Methods and Implementation of Redirects, SEO Newsletter, June 30, 2008

What You Need To Know From SMX Advanced, SEO Newsletter, June 13, 2008

Choosing the Right Management Style for Corporate Clients, SEO Newsletter, May 30, 2008

Dealing With Client Buy-In, SEO Newsletter, May 30, 2008

Chaos Theory in Search Engine Optimization, SEO Newsletter, May 15, 2008

Smaller Size Means Bigger Rewards, SEO Newsletter, April 30, 2008

The Value of Going Big, SEO Newsletter, April 30, 2008

The Essence of SMX West 2008, SEO Newsletter, March 1, 2008

Give, Get, Go: SEO Charity Contest Winners Announced, SEO Newsletter, February 15, 2008

Building an XML Sitemap, SEO Newsletter, February 15, 2008

2008: The Year in Preview, SEO Newsletter, January 15, 2008

Site Relevancy and Keyword Usage, SEO Newsletter, January 15, 2008

The Top Six Takeaways from PubCon 2007, SEO Newsletter, December 15, 2007

The Importance of "The Long Tail" in SEO, SEO Newsletter, December 15, 2007

Title Tags Deconstructed, SEO Newsletter, November 30, 2007

The Importance of Keyword-Rich, Relevant Content, SEO Newsletter, November 15, 2007

Balancing Usability and Search Engine Optimization, SEO Newsletter, November 15, 2007

Four Takeaways from SES San Jose, SEO Newsletter, August 31, 2007

Merging Podcasting and Search Engine Optimization, SEO Newsletter, July 31, 2007

Search Engine Optimisation-friendly Design in a Web 2.0 World, SEO Newsletter, July 17, 2007

The Impact of Social Media on Search Rankings, SEO Newsletter, July 17, 2007

The Fundamentals of Search Engine Optimization, SEO Newsletter, June 29, 2007

Yes, Virginia, Search Engine Optimization Is Worth The Investment, SEO Newsletter, June 15, 2007

Optimizing Content for Universal Search, SEO Newsletter, May 30, 2007

Bruce Clay Announces SEO Charity Contest Winners, SEO Newsletter, May 15, 2007

Ajax in a Nutshell, SEO Newsletter, May 15, 2007

Competitive SEO Evaluations: Individual Keyword Phrase Analysis, SEO Newsletter, April 30, 2007

Custom 404 Pages Aid Search Engine Optimization, SEO Newsletter, March 31, 2007

Don't Risk Your Rankings With Unethical SEO, SEO Newsletter, March 15, 2007

The Beginner's Guide to Social Media, SEO Newsletter, February 28, 2007

The Impact of Personalisation on SEO, SEO Newsletter, February 15, 2007

SEO with Google Webmaster Central, SEO Newsletter, February 15, 2007

Understanding Yahoo's Paid Inclusion Programs, SEO Newsletter, January 31, 2007

The Search Engine Marketing Advantage, SEO Newsletter, January 31, 2007

The Expanding Role of Search in Internet Marketing, SEO Newsletter, January 15, 2007

Predicting 2007: The Year in Preview, SEO Newsletter, January 2007

Writing for Search Engines, SEO Newsletter, December 2006

Search 2006: The Year in Review, SEO Newsletter, December 2006

The Search Engine Family Tree, SEO Newsletter, November 2006

Five Steps to Effective SEO Keyword Research, SEO Newsletter, October 2006

SEO Goes to School - Emerging Importance of Training, SEO Newsletter, September 2006

SEO Competitive Research, #8: Troubleshooting Techniques, SEO Newsletter, August 2006

Avoiding SEO Pitfalls, August 2006

Put SEO in Your Site Design , August 2006

Optimize Your Landing Page for Better Conversions, August 2006

SEO Competitive Research, #7: Site Strategy, SEO Newsletter, July 2006

Making Search More Relevant, SEO Newsletter, June 2006

Designing a Search Engine Friendly Web Site, SEO Newsletter, July 2006

SEO Competitive Research, #6: Data Analysis, SEO Newsletter, June 2006

Search Drives Ecommerce Online and Offline, May 2006

Make Your Site a Link Magnet, May 2006

SEO Competitive Research, #5: Data Collection, SEO Newsletter, May 2006

Best Practices for Cross-linking, SEO Newsletter, April 2006

SEO Competitive Research, #4: Tools and Techniques, SEO Newsletter, April 2006

Copywriting 101, March 2006

SEO Competitive Research, #3: Measurable Parameters, SEO Newsletter, February/March 2006

Improve Business with Local Search, SEO Newsletter, January 2006

SEO Competitive Research, #2: Identifying Competitors, SEO Newsletter, January 2006

SES Wrap Up and the Year in Review, SEO Newsletter, December 2005

SEO Competitive Research, #1: Methodology, Concepts and Terminology, SEO Newsletter, December 2005