35 SEO Interview Questions You Must Ask a Prospective SEO Analyst

Professional in a virtual SEO interview.
If you’re looking to hire an SEO analyst or consultant, we want to help you find the right one. That’s why we’re sharing 35 of the exact SEO interview questions that we’ve used in the past when hiring an SEO analyst here at Bruce Clay Inc.

Keep in mind that at our SEO agency, we only hire experts with a minimum of 10 years experience in their fields. So some of these questions are advanced.

Nonetheless, these questions allow candidates to talk about their SEO experience and reveal their digital marketing knowledge and strategy. Pick and choose as you please.

Ready to let an SEO specialist come alongside your in-house team? Request a quote to find out about our flexible SEO consulting services.

35 SEO Interview Questions

  1. How did you learn SEO?
  2. Why did you choose SEO as a career?
  3. Regarding your previous SEO job, what did an average day look like?
  4. How do you stay updated on industry news and algorithm changes?
  5. What makes a website search engine-friendly?
  6. What steps do you use to develop an SEO strategy?
  7. What SEO tools do you regularly use?
  8. What metrics do you use to measure SEO success?
  9. What programming languages do you have experience with?
  10. What content management systems have you worked with?
  11. How do you adapt to the needs of different clients?
  12. How often do you communicate with clients?
  13. How do you stay organized when working on an SEO project?
  14. What’s your most extraordinary digital marketing success story?
  15. How do you approach keyword research?
  16. What is your opinion on proper link building?
  17. How do you conduct an audit for toxic links?
  18. How have you dealt with link penalties?
  19. What is E-A-T?
  20. What is local SEO?
  21. What are on-page SEO and off-page SEO?
  22. What are common SEO mistakes?
  23. What is the relationship between SEO, SEM and social media marketing?
  24. What is a competitive analysis?
  25. What is a keyword gap analysis?
  26. What is a canonical issue?
  27. What should a technical SEO audit include?
  28. What are the most essential schema markups for a website?
  29. Explain the main components of Google’s Core Web Vitals.
  30. Why is website accessibility important?
  31. Can you explain the importance of content siloing?
  32. What are the key issues to consider when a website is performing a site migration?
  33. What is your process for helping a local business become more visible in search results?
  34. What method do you use to redirect a page?
  35. How have you used structured data to earn featured snippets?

Aside from the SEO interview questions that can help you better understand the candidate’s technical skills and experience, there are soft skills you’ll want to look for as well. These include: communication skills, relationship skills, time management skills, prioritization skills and work ethic.

For other potential interview questions, check out our 15 Content Writer Interview Questions You Need to Ask article.

Are you in need of an SEO agency? Request a free quote from us. We’d love to talk to you about your digital marketing needs!

Bruce Clay is founder and president of Bruce Clay, Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Connect with him on LinkedIn and other social networks from Bruce's author page.
Comments (41)
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41 Replies to “35 SEO Interview Questions You Must Ask a Prospective SEO Analyst”

Thank you for sharing such SEO’s list. This is very helpful for making understand Seo easily.

Wonderful information, indeed !

Great questions! I think i should start preparing my answers for this. This is so much helpful for self understanding as well. Thank you for sharing.

Amazing contents. This is awesome, you just gave me tons of ideas for my next interview. SEO is quite tricky so you really have to study so you can answer questions right. Of course, read an amazing blog like this so you won’t be speechless when you get asked unfamiliar questions.

I am 20 years doing SEO and i’m unable to answer some of these questions but im capable to get a lot of traffic from Google.

So, this is relative, but good post.

excellent open ended questions, great for long explanations

There should be one more question – “How to boost E-A-T?”

Great questions that assess skill and knowledge level!

I don’t have SEO knowledge, but after reading the content from this website, I will fulfill all tactics of SEO in my website. So thank you so much for giving such useful knowledge.

I need to prepare answers to these questions, if I were to be asked, I would not be surprised :)))

Good open-ended questions, room for interpretation. I like that it is based more on results than code, although if you answer them right, some code will show… I might take a few of these if you don’t mind…

Paula Allen

Bill, we don’t mind a bit. Good luck!

Great Questions! Glad I’m the one asking the questions! I think question 5 is a good to find out exactly what they were tasked with doing. I also think number 28 is important to find out their achievements and how you can push them to get even better accomplishments.

Nice question on seo.very informative post and helpful.

Extremely amazing questions for SEO interview. Useful for all :)
Thanks for sharing the questions list with us.

Nice post. It’s really helpful for beginners.

Thanks…Good stuff! I like the way you make it so simple.


I am new in SEO, This question help me in my interview.

Excellent. Just what I was looking for. I will certainly be using at 15 of these for my in-house interview tomorrow. What a relieve!

I don’t have knowledge about SEO but after reads all article from this website, I will implements all tactics of SEO in my website. So thank you so much for sharing such useful information.

Virginia Nussey

DRDO, our SEO tutorial is our recommended starting point for SEO education. Background, methodology, best practices AND TOOLS! http://www.bruceclay.com/seo/search-engine-optimization.htm

Great reference for people who want to know and learn more about SEO. These are the questions to ask!

As a beginner its very helpful to me for preparation of a job interview.

Thanks for this useful article.

Well thats pretty much good compilation of questions but i think there should be one more question that should ask about the learning from failure story because sometimes we get lessons from our failures instead of success.

As a SEO and internet marketer, I guess I should have answers to these questions, huh? :D What’s my favorite website? Uh…

Well, what is it Olle? BruceClay.com? :)

Kristi thank you for this post. I really like the “What SEO tools do you regularly use?” question. It definitely gives you a look inside of the agencies logic, and I think it really helps potential clients determine the level of experience of the company. Thanks!

wow another great post of questions to ask. I used one of your recent posts on the questions to ask for ppc. This was just as good for seo. Thanks again!

Asking all 30 questions could make for a long interview, but all are good choices. There does seem to be one omission though; a question targeted at local results is a must, in my opinion!

Useful informations.I will always remember it:)

also it’s very helpful for beginners

thanks for shearing such great information

Great post! I need to brush up on some of these answers. If it doesn’t come out in 2-seconds, it needs to be fixed.

Hahaha, love your attitude Scott! :)

Questions for experienced and freshers also to know the skills of candidate regarding knowledge of SEO.


Manuel Bluecaribu

Thank you for sharing our infographic!! Great post :-)

Sweet! I definitely using quite a few of these in interviews.


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