30 SEO Interview Questions You Must Ask a Prospective SEO Analyst

If you’re looking to hire an in-house SEO analyst, we want to help you find the right one. That’s because our most successful SEO consulting happens when there’s a competent SEO manager working in-house.

The right in-house SEO person communicates well with both the CMO and the consultant. He or she follows through on our recommendations and fulfills the plans we’ve jointly made. And a good in-house SEO analyst or manager makes the client-consultant relationship a real partnership — so the client wins.

That’s why we’re sharing 30 of the exact SEO interview questions we use during SEO analyst interviews at Bruce Clay, Inc. Find the right analyst by asking questions that will allow candidates to not only talk about their SEO experience, but also reveal their digital marketing knowledge and strategy.

Ready to let an SEO specialist come alongside your in-house team? Request a quote to find out about our flexible SEO consulting services.

30 SEO Interview Questions

  1. What makes a website search engine-friendly?
  2. How do you define success when it comes to SEO?
  3. How do you stay updated on industry news and algorithm changes?
  4. What programming languages do you have experience with?
  5. Regarding your previous SEO job, what did an average day look like?
  6. How do you adapt to the needs of different clients?
  7. How often do you communicate with clients?
  8. How did you learn SEO?
  9. How do you approach keyword research?
  10. What is the relationship between SEO, SEM and social media marketing?
  11. What SEO tools do you regularly use?
  12. How do you stay organized when working on an SEO project?
  13. Who are Gary Illyes and John Mueller?
  14. What is your favorite website and why?
  15. What is your opinion on proper link building?
  16. How have you dealt with link penalties?
  17. What’s the ideal speed for a site to load a web page?
  18. What method do you use to redirect a page?
  19. What are your thoughts on accelerated mobile pages (AMP)?
  20. What is your process for helping a local business become more visible in search results?
  21. Are you aware of the latest changes to Google and the latest updates to Panda and Penguin?
  22. How has Hummingbird changed the landscape of search?
  23. What is Google’s preferred method of configuring a mobile site?
  24. What do you know about content building and content marketing?
  25. What has been your experience getting content featured in answer boxes?
  26. How have you utilized structured data to earn featured snippets?
  27. What are the three possible configurations for a mobile site? Which do you prefer and why?
  28. What’s your greatest digital marketing success story?
  29. How do you stay up-to-date on the near-constant search algorithm changes?
  30. What metrics do you use to measure SEO success?

Hiring an in-house SEO analyst is not a replacement for the breadth and depth of industry knowledge that an SEO agency brings. Together, however, an in-house SEO and an SEO agency bring your business the best of both worlds. The consulting agency is able to advise and guide the client’s in-house SEO team to achieve results better and faster. Hiring an SEO in-house is something that our president, Bruce Clay, always recommends if you have the resources to do so.

For other potential interview questions, check out our 15 Content Writer Interview Questions You Need to Ask article!

Are you in need of an SEO agency? Request a free quote from us. We’d love to talk to you about your digital marketing needs!

Kristi Kellogg is a journalist, news hound, professional copywriter, and social (media) butterfly. Her articles appear in newspapers, magazines, across the Internet and in books such as "Content Marketing Strategies for Professionals" and "The Media Relations Guidebook." Formerly, she was the social media editor at Bruce Clay, Inc. Head to Kristi's author profile to connect with her on Twitter.
Comments (31)
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31 Replies to “30 SEO Interview Questions You Must Ask a Prospective SEO Analyst”

I need to prepare answers to these questions, if I were to be asked, I would not be surprised :)))

Good open-ended questions, room for interpretation. I like that it is based more on results than code, although if you answer them right, some code will show… I might take a few of these if you don’t mind…

Paula Allen

Bill, we don’t mind a bit. Good luck!

Great Questions! Glad I’m the one asking the questions! I think question 5 is a good to find out exactly what they were tasked with doing. I also think number 28 is important to find out their achievements and how you can push them to get even better accomplishments.

Nice question on seo.very informative post and helpful.

Extremely amazing questions for SEO interview. Useful for all :)
Thanks for sharing the questions list with us.

Nice post. It’s really helpful for beginners.

Thanks…Good stuff! I like the way you make it so simple.


I am new in SEO, This question help me in my interview.

Excellent. Just what I was looking for. I will certainly be using at 15 of these for my in-house interview tomorrow. What a relieve!

I don’t have knowledge about SEO but after reads all article from this website, I will implements all tactics of SEO in my website. So thank you so much for sharing such useful information.

Virginia Nussey

DRDO, our SEO tutorial is our recommended starting point for SEO education. Background, methodology, best practices AND TOOLS! http://www.bruceclay.com/seo/search-engine-optimization.htm

Great reference for people who want to know and learn more about SEO. These are the questions to ask!

As a beginner its very helpful to me for preparation of a job interview.

Thanks for this useful article.

Well thats pretty much good compilation of questions but i think there should be one more question that should ask about the learning from failure story because sometimes we get lessons from our failures instead of success.

As a SEO and internet marketer, I guess I should have answers to these questions, huh? :D What’s my favorite website? Uh…

Well, what is it Olle? BruceClay.com? :)

Kristi thank you for this post. I really like the “What SEO tools do you regularly use?” question. It definitely gives you a look inside of the agencies logic, and I think it really helps potential clients determine the level of experience of the company. Thanks!

wow another great post of questions to ask. I used one of your recent posts on the questions to ask for ppc. This was just as good for seo. Thanks again!

Asking all 30 questions could make for a long interview, but all are good choices. There does seem to be one omission though; a question targeted at local results is a must, in my opinion!

Useful informations.I will always remember it:)

also it’s very helpful for beginners

thanks for shearing such great information

Great post! I need to brush up on some of these answers. If it doesn’t come out in 2-seconds, it needs to be fixed.

Hahaha, love your attitude Scott! :)

Questions for experienced and freshers also to know the skills of candidate regarding knowledge of SEO.


Manuel Bluecaribu

Thank you for sharing our infographic!! Great post :-)

Sweet! I definitely using quite a few of these in interviews.


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