30 SEO Interview Questions You Must Ask a Prospective SEO Analyst
If you’re looking to hire an in-house SEO analyst, we want to help you find the right one. That’s because our most successful SEO consulting happens when there’s a competent SEO manager working in-house.
The right in-house SEO person communicates well with both the CMO and the consultant. He or she follows through on our recommendations and fulfills the plans we’ve jointly made. And a good in-house SEO analyst or manager makes the client-consultant relationship a real partnership — so the client wins.
That’s why we’re sharing 30 of the exact SEO interview questions we use during SEO analyst interviews at Bruce Clay, Inc. Find the right analyst by asking questions that will allow candidates to not only talk about their SEO experience, but also reveal their digital marketing knowledge and strategy.
Ready to let an SEO specialist come alongside your in-house team? Request a quote to find out about our flexible SEO consulting services.
30 SEO Interview Questions
- What makes a website search engine-friendly?
- How do you define success when it comes to SEO?
- How do you stay updated on industry news and algorithm changes?
- What programming languages do you have experience with?
- Regarding your previous SEO job, what did an average day look like?
- How do you adapt to the needs of different clients?
- How often do you communicate with clients?
- How did you learn SEO?
- How do you approach keyword research?
- What is the relationship between SEO, SEM and social media marketing?
- What SEO tools do you regularly use?
- How do you stay organized when working on an SEO project?
- Who are Gary Illyes and John Mueller?
- What is your favorite website and why?
- What is your opinion on proper link building?
- How have you dealt with link penalties?
- What’s the ideal speed for a site to load a web page?
- What method do you use to redirect a page?
- What are your thoughts on accelerated mobile pages (AMP)?
- What is your process for helping a local business become more visible in search results?
- Are you aware of the latest changes to Google and the latest updates to Panda and Penguin?
- How has Hummingbird changed the landscape of search?
- What is Google’s preferred method of configuring a mobile site?
- What do you know about content building and content marketing?
- What has been your experience getting content featured in answer boxes?
- How have you utilized structured data to earn featured snippets?
- What are the three possible configurations for a mobile site? Which do you prefer and why?
- What’s your greatest digital marketing success story?
- How do you stay up-to-date on the near-constant search algorithm changes?
- What metrics do you use to measure SEO success?
Hiring an in-house SEO analyst is not a replacement for the breadth and depth of industry knowledge that an SEO agency brings. Together, however, an in-house SEO and an SEO agency bring your business the best of both worlds. The consulting agency is able to advise and guide the client’s in-house SEO team to achieve results better and faster. Hiring an SEO in-house is something that our president, Bruce Clay, always recommends if you have the resources to do so.
For other potential interview questions, check out our 15 Content Writer Interview Questions You Need to Ask article!
Are you in need of an SEO agency? Request a free quote from us. We’d love to talk to you about your digital marketing needs!