October 21, 2005

To be or not to be (number 1)?

Posted by Susan Esparza on 10/21/2005 @ 11:43 am | Comments Off

Barry (rustybrick) over at Search Engine Roundtable pointed out an interesting thread taking place on Search Engine Watch Forums. The title of the thread is The importance of your own firm’s rankings?
The thread begins with an SEO who has just started his business though he says he has “spent time at one of the larger SEO firms where the … Read more




Money makes the world go round

Posted by Susan Esparza on 10/21/2005 @ 9:45 am | Comments Off

It’s time to report 3rd Quarter earnings and Yahoo and Google have already checked in. As always, it’s good to be in search with both companies beating last year’s numbers.
Yahoo reported on Tuesday, beating analysts’ expectations with a 47% increase over last year and posting a net revenue of $1.33 billion.
Google’s earnings nearly doubled from a year … Read more




October 19, 2005

Cheaters Never Prosper

Posted by Susan Esparza on 10/19/2005 @ 1:38 pm | Comments Off

Except at Ask Jeeves it seems. The good folks at Ask Jeeves (and yes, I’m going to be stubborn about holding onto the butler as long as I can) have whipped up some new quick answers and they are both helpful and delicious. The first development aims at bringing gamers the information they so desperately need, like FAQs, … Read more


Filed under: Ask, Branding


October 5, 2005

Save Jeeves!

Posted by Susan Esparza on 10/05/2005 @ 3:29 pm | Comments Off

There is a movement growing to save the butler from his untimely demise. The decision to send Jeeves into leisurely retirement was made last month (strangely, during the midst of an ad campaign aimed at emphasizing the Ask Jeeves brand.)
But many do not want Jeeves to go the way of the dinosaur and one of them has begun a … Read more


Filed under: Ask, Branding, Fun Stuff


Let me check your agenda.

Posted by Susan Esparza on 10/05/2005 @ 10:38 am | Comments Off

Yahoo has purchased Upcoming.org, a social calendaring site that allows people to manage and post events so that anyone can access the information. Calendars can be syndicated to a personal website or searched on the Upcoming.org homepage. The service is free.
A quick glance at the registered users shows that California and New York are the largest users of … Read more


Filed under: Branding


October 4, 2005

The sound you hear is Microsoft screaming.

Posted by Susan Esparza on 10/04/2005 @ 10:32 am | Comments Off

Google and Sun are having a press conference at this very moment and rumor has it that they’re going to announce a browser-based OpenOffice. The announcement will come via live webcast. The rumor originated over at Slashdot.
Google has been going in all directions recently, challenging all sorts of established players on their own turf. It’s … Read more


Filed under: Branding


I think that’s in Act III…

Posted by Susan Esparza on 10/04/2005 @ 10:13 am | Comments Off

I was lamenting just the other day that all my books needed to come with the Find function so that I didn’t waste precious minutes flipping through and scanning the pages to find the passage I was looking for. Google’s ambitious Print project is one way that I can see to making that dream of mine a reality but … Read more


Filed under: Branding, Google, Search Engines


Back from beyond.

Posted by Susan Esparza on 10/04/2005 @ 10:12 am | Comments Off

It’s been a busy couple of weeks here and so you all have noticed that the blog took a bit of a break. We were on our yearly retreat two weeks ago and last week was all about catching up. Some of the stories we missed covering were folded into this month’s SEOToolSet newsletter and some have merely … Read more




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