Internet Marketing
May 31, 2006
Rumor Has It
In case you didn’t get enough juicy gossip in this month’s SEO Newsletter, here are some additional morsels floating around the Web.
Is Google about to release Google Checkout? And if so, is it really going to make PayPal cry mercy?
Answer: Likely. The blogosphere is in speculation mode after news broke that the GoogleCheckout.net/org/info domains were registered on May … Read more
AdSense and AdWords Undergo Changes
There are a few important changes being made to both AdSense and AdWords. Some you may have heard about, but others perhaps not. Here’s all the info you need to respond and adapt accordingly.
AdSense API Beta: We’re sure you’ve heard the rumors that Google was dutifully working on a new API that would allow members of content-driven community sites (like … Read more
May 30, 2006
Just what are your intentions?
Microsoft AdCenter Labs has worked up a new tool aimed at Detecting Online Commercial Intention. The tool shows users and webmasters how the search engines categorize the URL or search term they entered. Is it informational, commercial-informational or commercial-transactional? While this tool is being touted as something that can help webmasters decide what kind of content to place on their … Read more
May 26, 2006
Friday Recap!
First, our condolences go out to Robert Scoble and the entire Scoble clan after the passing of their mother yesterday evening. Robert has an inspiring post on his blog today entitled, “The Questioning of Career, Life Family, Love Follows Grief“. It’s heartfelt and inspiring, and we would urge you to give it read.
Okay, back to the search stuff:
Google began dropping … Read more
May 25, 2006
Yahoo! & eBay in love
Yahoo! may not have wanted to play with Microsoft, but they are in l-o-v-e with eBay. News of an eBay/ Yahoo partnership has been rapidly circulating the blogosphere this morning after a joint press release was issued announcing the two would combine forces in the areas of advertising, merchant payment, Web search, click-to-call and browser toolbars. These are all areas … Read more
May 24, 2006
Thirty Pieces of Silver: How Lane’s Gifts lawyers sold out
The continued furor over the $90 million click fraud settlement exposes a truth that must be acknowledged. The advertisers who were wronged by click fraud through AdWords had insult added to injury by the pitiful and inadequate settlement accepted by the Lane’s Gifts and Collectibles lawyers on the behalf of all class action case participants. All participants were … Read more
Time to Dust off Those Email Campaigns!
The weather is warmer, the days are getting longer and Memorial Day is almost upon us. Do you know that means? Yes, it’s time for a little spring cleaning! Only we’re not talking about cleaning out your house or your dangerously cluttered garage. We’re more concerned with the current state of your email campaigns.
If you haven’t started an email … Read more
May 23, 2006
AdWords Goes Video
This could be the start of something big: Google will begin integrating click-to-play ads into its AdSense network ‘in the coming days’, according to the InsideAdWords blog. At launch, the ads will be available to advertisers in the US, Canada and Japan.
Advertisers will be able to use the ads on a CPM or CPC basis, allowing them to decide if … Read more
May 22, 2006
Strictly Search
Here’s what the engines were doing while you were finalizing your upcoming Memorial Day plans.
It has begun. Emails entitled “Important Legal Notice Regarding Your Google AdWords Account” are being sent to advertisers involved in the Google click fraud lawsuit. We recommend AdWords users carefully read the settlement notice and settlement FAQs found on the www.clicksettlement.com site to get a … Read more
May 19, 2006
It’s the Friday Recap!
It’s coming later in the day than normal, but here it is, our Friday recap! It’s all the fun stuff we wanted to tell you about, but didn’t have time to include in our regular posts this week.
Symantec is suing Microsoft claiming they violated a 1996 agreement with Veritas, a Symantec-owned company, which prohibits Microsoft from releasing storage tech … Read more
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