Internet Marketing
June 30, 2006
Friday Recap
Did you hear Google launched Google Checkout? You did? Really? Because it didn’t get any coverage.
Okay, so it was hard to miss, but if you haven’t read anyone else’s coverage because you’re so loyal that you were waiting for us to blog about it (and by the way, you’re awesome), Google Checkout is a streamlined payment system tightly integrated … Read more
Yahoo! Settles Click Fraud Lawsuit
Advertisers who found Google’s $90 million click fraud settlement insulting may or may not want to read through the terms of Yahoo!’s new settlement deal.
A Los Angeles judge approved a preliminary settlement Wednesday that has Yahoo! paying out $4.95 million to cover advertisers’ legal expenses and extending its click fraud review period from sixty days to two and a … Read more
June 29, 2006
Knowing the Why
It took me a day or two, but I finally made my way over to the Cre8asite forums to see what all the talk about the recent Persuasion Architecture and the Art of Agreement for Website Success thread was about. If you haven’t found your way over there yet, I would definitely encourage it.
The conversation starts with a review of … Read more
June 27, 2006
Trouble for Microsoft?
The head of the European Union said she will decide by the end of next month whether or not to impose a fine of $2.5 million a day fine against Microsoft for “fail[ing] to fully implement the EU’s 2004 antitrust decision”, according to the BBC News.
Two years ago the Commission ruled Microsoft was abusing its dominant position in the market … Read more
June 26, 2006
Weekend Update
So much news in just two little days:
ClickZ reports that MSN adCenter is running an ad in the New York Times that promises site owners a 57 percent higher conversion rate than Google and a 48 percent higher conversion rate than Yahoo. The ad pictures a little girl and her dollhouse and reads, “She found your furniture ad on … Read more
June 23, 2006
Friday Recap
The folks at Hammer Of Truth have outed Ask as having “a blatantly stupid filtering engine” (geez…) because it blocks even innocuous searches that deal with children and sex (like sex of child or talking to your children about sex). Any query that contains the words “child” and “sex” or “kids” and “sex” brings up a message from Ask directing … Read more
June 22, 2006
The State of the Engines
The engines haven’t been getting too much love. And if you’ve spent any time reading tech news, you know why: it’s been a buggy, “where did my site go” couple of weeks. Even Barry Schwartz blogged he had no fallback engines and was always left wanting more. What’s going on?
Google
They are the biggest name in search, and big fame brings … Read more
June 20, 2006
Giving the engines their props
The search engines have received a lot of flak lately, and we admit we’re just as guilty as the next guy for handing it out. But it’s not all bad news coming out of the search headquarters and sometimes the engines deserve their kudos too. Here ya go guys.
Microsoft and Google are working with the Center for Democracy … Read more
June 19, 2006
“We should have used Ask.com!”
I admit it. I watched the entire two hour series of premiere NBC’s new “adventure/ mystery reality TV show” Sunday night just because Ask told me to. And I’ll probably watch again next week, though perhaps on mute this time. Listening to the mulleted Wild Hanlons hurt me.
If you didn’t catch it, Ask is the “official search engine” of the … Read more
Cloaking by any other name
One of the most frustrating things about newspaper sites is you can’t always read the content. The search engines will tell you its there, they’ll give you a snippet right there on the SERP, but if you click to read the article you can’t. Why? Because it’s subscription-based content and you don’t have a subscription to the New York Times. … Read more
Older Posts »
