January 2008 Archives : Bruce Clay Blog
January 30, 2008Is Sphinn Bad For The Industry?
Over at TrulyBored, they’re asking if Sphinn was the worst thing to happen to Search Engine Land due to the fact that it takes eyeballs away from the daily SearchCap. Ooo, fight! Seriously though, it’s a perfectly valid question from a bunch of angles. I’m sure there have been all types of side effects from [...]
January 29, 2008
Hey Rand, Do You Mean Siloing?
Rand was over at SEOmoz yesterday talking about the process of "sculpting" where site owners and SEOs can use the nofollow attribute on boilerplate and unimportant links to control link flow and funnel PageRank to their most important pages. Sounds smart, eh? Well, of course it does, Rand, and we’d like to formally welcome you [...]
January 28, 2008
SEO Weekend Update 01/28/2008
Hi, friends. How was your weekend? It finally stopped raining in California. I hear The People Against Weather are happy about that. Weirdos. One mini rant and then I promise we’ll get to the headlines. Am I the only one who found today’s Google Lego logo kind of ridiculous? [Yes. -Susan] I get that they’re [...]
Blended Search Eats Legacy Rankings
A great, great post by Jeffrey Smith over at SEO Design Solutions warns sites against getting too comfortable at the top and we couldn’t agree more. There’s a natural tendency to think that once you’ve earned your top rankings for your competitive keywords, that you can sit back and marvel at your own success. As [...]
January 25, 2008
Blended Search Is The Toy In Your Happy Meal
I missed this earlier in the week, but Barry Schwartz asked an interesting question over at Search Engine Roundtable that I think is worth responding to. The question was: Should Google give people a way to turn off blended search results if they just want the "classic" version? Personally, I vote no. I mean, throw [...]
Friday Recap: Shameless Self-Promotion Edition
Hey you! Got any plans this weekend? Have no fear, I’m here to help. You should spend tomorrow voting for Bruce Clay in the SEMMYS and then Sunday you can go ahead and write up your site review for the Bruce Clay SEO Contest. Productive, right? Get to it! Oh, and if you have some [...]
January 24, 2008
Vote For Us In The SEMMYS! Please?
Matt McGee announced the finalists for the 2008 SEMMYS today, and much to my surprise, some of the Bruce Clay blog’s posts actually made it past the first round of nominations! Exciting! You know where this is going, right? This is where I very politely ask you to (please) go vote for us so that [...]
Making Your Old Site Hip Again
Wake up, friends. It’s time to prove once and for all that old dogs can learn new tricks and make their sites hip again. They can and they have to. And which sites serve as the best examples for this? Newspapers’ sites, of course. So how funny is it that we heard from two big [...]
January 23, 2008
Google Penalties, Keeping Customers & Finding Your Muse
Aaron Solves The Position 6 Penalty Way back in December we started hearing talk of a "position 6 penalty" that looked to be punishing sites that normally ranked in the first two positions by banishing them all the way down to position 6. There didn’t appear to be many similarities between the sites affected, just [...]
2007: A Turning Point For Web Analytics?
ClickZ’s Neil Mason posted a great interview with Avinash Kaushik today where the Web analytics legend dishes on the state of the industry, what’s coming and why he feels that 2007 was the turning point for Web analytics. The whole interview was delicious but it’s that last part that really got my attention. Was 2007 [...]
