August 2008 Archives : Bruce Clay Blog

August 29, 2008

Friday Recap: Slingshot Frog Edition

Oh, thank heavens, it’s Friday. And the Friday before a long weekend. There is a God! Check it out. Our good friend Adam Audette of LED Digest and Audette Media sent the BC Writer girls some awesome SEO shirts. Aren’t we cute? Totally. Amit Agarwal shared some Windows Live Search Tricks You May Not Know [...]




August 28, 2008

SEO Headlines – SEO-Friendly Feedback

What Are You Withholding From Your SEO Aaron Wall had a super awesome article over on Search Engine Land today that asked Are You Giving Your SEO Enough Information To Succeed? Basically, Aaron details the pitfalls that occur when you just tell your SEO that your site is sick and don’t offer up any other [...]




Meet BackType: Fun New Reputation Management Tool

While it’s not quite Trackur, have you played with BackType yet? I’m not usually one to hype things immediately after launch, but I’ve been playing with BackType over the past 24 hours and I have to say I’m liking it in a big way. If you missed yesterday’s TechMeme crazy, BackType is a cool new [...]




August 27, 2008

Using Competitive Research to Find Content Ideas

The hardest part of my job, other than resisting the urge to smack Susan in the face with a laptop (I’m kidding!), is coming up with content ideas. Whether I’m writing a blog post, an article for the SEO Newsletter, or site copy for a client, the mere thought of copywriting is often daunting enough [...]




August 26, 2008

Google To Push Its Search Suggestions

The fun news from Google is that Google Search Suggest has graduated from Google Labs and will be rolled out to Google.com sometime this week. Kind of neat and exciting, right? Of course Yahoo, Live and Ask already offer this functionality but it’s more noteworthy now that Google’s doing it since Google owns virtually the [...]




Displaying Your SEO Ethics

It’s been interesting to see the recent chatter about SEO ethics over the last couple of days. Twitter was all aflutter during the weekend and then Harith brought the conversation to Sphinn asking, “should a SEO company declare its ‘SEO Code of Ethics’. It’s a topic worth discussing. I’ll start off by saying that while [...]




August 25, 2008

Where My White Hat Ladies At?

Hey, hey, party kids. SMX East is officially accepting speaker pitches for the big October show in New York City. If you have some search smarts in a particular area and you want to speak, submit your idea and let Danny know you’re interested. There are lots of great sessions still up for grabs but [...]




August 21, 2008

Searching For Jobs In Search

Dana Todd is moderating the last session of the day with Frank Watson (Kangmurra Media), Katie Donovan (SEMPO) and Ken Clark (Onward Search). I was chatting with Frank before the session and he said there are 3 slides and lots of chatter going down in this one. Let’s hope these fingers still have some juice [...]




Post-Click Marketing: Converting Search Engine Traffic

Whose idea what it to have just a little snack break instead of lunch? I can’t work like this. And by like this I mean covered in chocolate from my delicious ice cream sandwich. This session the moderator is Anna Maria Virzi (ClickZ) and panelists are Carrie Hill (Blizzard Internet Marketing), Laura Wilson (New England [...]




Best Kept Secrets To Search

Back from my ice cream sandwich lunch and we’re in the home stretch. This time it’s Dana Todd moderating Katee Crawford (California Chamber of Commerce), Eric Enge (Stone Temple Consulting) and Richard Zwicky (Enquisite). Dana coins a new term called “red hat SEO” which refers to SEO revenge strategies. Heh. Dana, FTW. Up first is [...]