December 2008 Archives : Bruce Clay Blog
December 30, 2008Best of Search Conferences 2008: Day 3
Welcome to the final day of the Best of Search Conferences 2008! How’s everyone feeling? It is New Year’s Eve, ya know. And you totally deserve tonight’s champagne after all the hard learnin’ we just put you through. If you skipped out on the first two days, well, it’s not too late to catch up. [...]
Best of Search Conferences 2008: Day 2
Welcome back to day two of the Best of Search Conferences 2008! Today we’re talking about the future of your search marketing program — whether that’s optimizing for blended search, catering to mobile users or entering international markets. There’s a whole big world out there. What are you waiting for? Keynotes Opening Keynote: Search 3.0, [...]
December 29, 2008
Best of Search Conferences 2008: Day 1
Close your eyes. You’ve just entered a conference hall where voices are mingling and people are milling about. A bag of conference swag is perched over your left shoulder and a cup of coffee is clutched in your right hand. You’re navigating your way toward the music, following a hunch it will lead you to [...]
December 26, 2008
Best of Search Conferences 2008: The Agenda
We at Bruce Clay, Inc. hope you are having a jolly holiday season! Part of what makes this time of year so special is that it is a time for togetherness. Last year we started our own little tradition of togetherness that we like to call the Best of Search Conferences. That’s where we pull [...]
December 23, 2008
Search Marketers Feeling Festive
I think Christmas and Hanukkah rank right up there with Halloween for holidays that cause the most decorating frenzy. Take a look at the awesome job the Bruce Clay, Inc. writers did in dressing up our little corner of the office! The uber-spirited even like to dress up their Web sites! Here’s a quick round-up [...]
December 22, 2008
Avoiding Extinction: Lessons from the Fall of the Newspaper
By now you know a little bit about me. I tried to step into some huge shoes this September. I’m a Twitter n00b. I help run this sweet radio show called SEM Synergy. And I think turtles and tortoises are the cutest beings in the world. Wait, maybe I haven’t told you that yet. Obviously [...]
December 19, 2008
Friday Recap: In the Spirit Edition
The BC writers started their weekends off right! Last night I went to the most head-bangingly awesome concert. Metallica! I am not even kidding. And Susan and Katie (Have I introduced you to Katie before? Everyone, meet Katie. Katie, our beloved readers. You guys play nice, but not until you’ve finished reading today’s Friday Recap, [...]
December 18, 2008
Let’s Make Intolerance Intolerable
As much as I laugh at him and try to convince him otherwise, my father still fears the Internet. He worries that we may not have the best anti-virus/malware/spyware/adware/be aware software. He wants his Internet-roving children to be cautious of predators lurking the Web, searching for vulnerable people. He’s not so naïve that he implores [...]
December 17, 2008
SEM Synergy Extras: My Interview with Matt Cutts
Over at SEM Synergy we wanted to close out the year with style and substance. Today on the show I talked to Matt Cutts, the head of Google’s Webspam Team and an all-around authority on Google guidelines and practices. People like hearing from Matt because he’s an open and principled spokesperson representing the most popular [...]
December 16, 2008
Just Blog Already
Yesterday I admitted that I’m a newbie on Twitter. Now for an even more shocking confession: I’m a novice blogger. I would never have expected that I’d end up the primary blogger for a well-respected company — the outward facing voice, if you will, trusted to publicly express the values and principles of a group [...]
