February 27, 2009

Friday Recap: Under the Sea Edition

Posted by Virginia Nussey on 02/27/2009 @ 5:20 pm | Comments (1)
Ryanair via The Daily What

We’ve made it back around to Friday again! Time to unwind from your stressful work week. How about a moment of Zen to put you into weekend mode?
Flying from Sam Fuller on Vimeo.
Now that your blood pressure is down to healthy levels, let’s see if I can’t get you a little excited, shall we?

Image found on The Daily What

Last week’s … Read more


Filed under: Fun Stuff


February 26, 2009

Crisis of Confidence: Web 2.0 Remix

Posted by Virginia Nussey on 02/26/2009 @ 5:14 pm | Comments (7)

President Carter photo by Sicutatvia Creative Commons

In 1979, America was facing a recession, an energy crisis and a number of crippling conflicts around the world.
Sound familiar?
President Carter, in the middle of his first (and only) term, made a speech in July of that year now known as the Crisis of Confidence Speech. It was his desperate attempt to turn … Read more


Filed under: SEM Synergy


February 25, 2009

Vertical Search and Video SEO – SEM Synergy Extras

Posted by Virginia Nussey on 02/25/2009 @ 5:21 pm | Comments (1)
vertical search

Today’s episode of SEM Synergy is all about the different vertical search opportunities available within the major search engines. We spend the most time talking about video optimization because video is an increasingly popular feature of the Web. Earlier this month, comScore published a study of the most trafficked online video properties along with up-to-date viewing statistics.
Did you know:

Internet … Read more




February 24, 2009

Hold on to Your Hard Hats: Blog Renovation Zone

Posted by Virginia Nussey on 02/24/2009 @ 5:05 pm | Comments (7)
Pat and V

Pat & Me at SES SJ Search Bash. Photo by the lovely Kate Morris.

Patrick Sexton is a wildly passionate, remarkably generous and insanely crafty SEO. This morning he gave me some sound advice on how to make the BC blog better. I’m still blushing over the obvious effort and care he took to do so.
You may recognize Pat from a … Read more


Filed under: Blogging, Design


February 23, 2009

Wanted: Productivity Tips for the Swamped Search Marketer

Posted by Virginia Nussey on 02/23/2009 @ 5:25 pm | Comments (7)
chuckallied tweet

Being a blogger, it’s crucial that I’m in the know and on top of the news. I’ve been using a number of tools to help me do this. RSS is obviously a big one, but if it’s been more than a few days since I last opened my feeds, I’m almost afraid to check. The info overload is daunting.
On Twitter … Read more


Filed under: SEO Tools


February 20, 2009

Friday Recap

Posted by Virginia Nussey on 02/20/2009 @ 5:31 pm | Comments (0)

What a week! I had a paradigm shifting revelation. Fabio was booted from competition. The battle to become the ultimate iPhone fart app went into high gear. It’s been deep.
As usual, I’ve collected way too many stories that I found interesting during my ramblings on the Web this week. So let me try to distill this recap down to the … Read more


Filed under: Fun Stuff


February 19, 2009

True Confessions of a Boring Blogger

Posted by Virginia Nussey on 02/19/2009 @ 5:06 pm | Comments (23)

Hi, my name’s Virginia and I used to be boring.
I’m here today because I get it.
No, I think I finally get it.
Marketing. The science. The art. Its value to humanity. Its relationship building potential. Its place in this whole big world of ours. I get it now.
It started as a directive.
For some time now I’ve watched the number of … Read more


Filed under: Blogging, Branding, Social Media


February 18, 2009

SEO and CMS – SEM Synergy Extras

Posted by Virginia Nussey on 02/18/2009 @ 5:17 pm | Comments (0)

Not long after I got into the Internet marketing business, I began hearing about the importance of utilizing a customizable CMS. So when the topic of content management systems came up on the editorial calendar of SEM Synergy, it seemed natural to address the need for an SEO-friendly CMS. When we recorded today’s episode a couple weeks ago, we talked … Read more




February 16, 2009

ROI for SEO: Proving Value to the CFO

Posted by Bruce Clay on 02/16/2009 @ 5:57 pm | Comments (9)

You’ve probably heard it before. After weeks of back and forth, everyone’s finally on board with the search engine optimization project. All of the executives are supporting this important initiative, but you as the SEO must still produce some measurable return on investment for your client. So what will you say when, just before the deal closes, the CFO asks … Read more




Six Questions with John Marshall

Posted by Virginia Nussey on 02/16/2009 @ 2:03 pm | Comments (0)

SES London will be kicking off tomorrow. Last month we brought you interviews with Greg Jarboe and Debra Mastaler, two Internet marketers who will be speaking during SES London.
To close out our series of SES London Q&As, John Marshall, CTO of Market Motive, answered six quick questions. Or six questions quickly. Either way, enjoy!
1. You’ll be speaking on the … Read more




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