February 27, 2009
Friday Recap: Under the Sea Edition

We’ve made it back around to Friday again! Time to unwind from your stressful work week. How about a moment of Zen to put you into weekend mode?
Flying from Sam Fuller on Vimeo.
Now that your blood pressure is down to healthy levels, let’s see if I can’t get you a little excited, shall we?
Image found on The Daily What
Last week’s … Read more
February 26, 2009
Crisis of Confidence: Web 2.0 Remix

President Carter photo by Sicutatvia Creative Commons
In 1979, America was facing a recession, an energy crisis and a number of crippling conflicts around the world.
Sound familiar?
President Carter, in the middle of his first (and only) term, made a speech in July of that year now known as the Crisis of Confidence Speech. It was his desperate attempt to turn … Read more
February 25, 2009
Vertical Search and Video SEO – SEM Synergy Extras

Today’s episode of SEM Synergy is all about the different vertical search opportunities available within the major search engines. We spend the most time talking about video optimization because video is an increasingly popular feature of the Web. Earlier this month, comScore published a study of the most trafficked online video properties along with up-to-date viewing statistics.
Did you know:
Internet … Read more
February 24, 2009
Hold on to Your Hard Hats: Blog Renovation Zone

Pat & Me at SES SJ Search Bash. Photo by the lovely Kate Morris.
Patrick Sexton is a wildly passionate, remarkably generous and insanely crafty SEO. This morning he gave me some sound advice on how to make the BC blog better. I’m still blushing over the obvious effort and care he took to do so.
You may recognize Pat from a … Read more
February 23, 2009
Wanted: Productivity Tips for the Swamped Search Marketer

Being a blogger, it’s crucial that I’m in the know and on top of the news. I’ve been using a number of tools to help me do this. RSS is obviously a big one, but if it’s been more than a few days since I last opened my feeds, I’m almost afraid to check. The info overload is daunting.
On Twitter … Read more
February 20, 2009
Friday Recap
What a week! I had a paradigm shifting revelation. Fabio was booted from competition. The battle to become the ultimate iPhone fart app went into high gear. It’s been deep.
As usual, I’ve collected way too many stories that I found interesting during my ramblings on the Web this week. So let me try to distill this recap down to the … Read more
February 19, 2009
February 18, 2009
SEO and CMS – SEM Synergy Extras
Not long after I got into the Internet marketing business, I began hearing about the importance of utilizing a customizable CMS. So when the topic of content management systems came up on the editorial calendar of SEM Synergy, it seemed natural to address the need for an SEO-friendly CMS. When we recorded today’s episode a couple weeks ago, we talked … Read more
February 16, 2009
ROI for SEO: Proving Value to the CFO
You’ve probably heard it before. After weeks of back and forth, everyone’s finally on board with the search engine optimization project. All of the executives are supporting this important initiative, but you as the SEO must still produce some measurable return on investment for your client. So what will you say when, just before the deal closes, the CFO asks … Read more
Six Questions with John Marshall
SES London will be kicking off tomorrow. Last month we brought you interviews with Greg Jarboe and Debra Mastaler, two Internet marketers who will be speaking during SES London.
To close out our series of SES London Q&As, John Marshall, CTO of Market Motive, answered six quick questions. Or six questions quickly. Either way, enjoy!
1. You’ll be speaking on the … Read more
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