May 2009 Archives : Bruce Clay Blog
May 29, 2009Friday Recap: The Gloves Come Off Edition
Photo by SMN via Creative Commons Even after this abbreviated week, Friday couldn’t have come too soon. I mean, is it just me or are the search engines getting ruthless, pulling out all the stops to get to the top? Cutthroat innovation and increasingly frequent rebranding efforts signaled Yahoo and Microsoft’s escalating desperation to gain [...]
SEO Roundup
We are starting a new initiative here at Bruce Clay Australia. Each of our analysts is assigned a few different SEO, SEM or some other related industry blog/site to cover. Every fortnight on a Friday afternoon we sit around (over beer and gluten free products – thanks Kate ) to discuss the various developments that [...]
May 28, 2009
SEMJ.org Promotes Semantic Search Education
As a full-time media junkie, I like to keep up with the news in the search industry. One resource I rely on is the Search Engine Marketing Journal. SEMJ.org is a quarterly academic journal with papers on just about every aspect of doing business online. Topics like conversion and landing page optimization, SEO, analytics, international [...]
May 27, 2009
Link Development Tips and Tricks – SEM Synergy Extras
Todd Malicoat from Stuntdubl.com was today’s guest. On today’s episode of SEM Synergy — the can’t-miss WebmasterRadio show featuring Bruce Clay, Susan Esparza and a new expert guest each week — we devoted the program to link development. Link development specialist Todd Malicoat of Stuntdubl.com was our guest, sharing juicy tactics and recommendations for link [...]
May 26, 2009
Wolfram- The Alpha and Omega ?
Wolfram Alpha has been the hot topic in the web and the SEO world at the moment, for those of you not involved in search engine optimisation or particularly web-savvy , Wolfram Alpha is the new search engine on the block. However it doesn’t position itself as a search engine but as an “answer engine”. [...]
Online Business Evolution: An IM Spring Break Presentation
Tony Adam, Pamela Lund & Christopher Hartat IM Spring Break During IM Spring Break last April, Christopher Hart spoke during the Internet Marketing Business session with Pamela Lund and Tony Adam. Pam talked about managing client expectations. Tony focused in on SEO evangelism. And Chris framed the conversation of online business as an evolution in [...]
May 22, 2009
Friday Recap: We’ve Got Talent Edition
Phew! What a week of cut throat competition. Life in the song and dance world can get heated! American Idol and Dancing with the Stars fans fell prey to some shocking upsets as underdog Kris Allen was crowned idol and Shawn Johnson took the mirror ball trophy home to meet her Olympic medals. [Spoilers! --Susan] [...]
SEO vs Paid Search
When people hear about internet marketing, they often think of two of the more popular methods used to enhance visibility on the web, namely search engine optimisation (SEO) and pay-per-click advertising (paid search). In an ideal world both should be used strategically to maximise your site’s profile and ROI. Search Engine Optimisation As many recent [...]
May 21, 2009
Concrete Images, Convincing Messages & Bacon
Has a word ever stopped you in your tracks? What about a picture? It happens to me all the time. This morning I read a tweet from Ann Smarty and immediately decided what I’d have for lunch. One lunch-sized pizza later, I’m here contemplating the power of Web content to implant irresistible messages in my [...]
May 20, 2009
Niche Search, New Search Features and Who Out There Cares – SEM Synergy Extras
Photo by Paolo Camera via Creative Commons On SEM Synergy this afternoon, our WebmasterRadio podcast on all things search, we dedicated some time to Wolfram Alpha and the crop of search solutions that constantly challenge Google’s market share dominance. Barbara Baker of Kolbe Market Consultants took some time to talk about what a search engine [...]
