Internet Marketing
May 29, 2009
Friday Recap: The Gloves Come Off Edition
Photo by SMN via Creative Commons
Even after this abbreviated week, Friday couldn’t have come too soon. I mean, is it just me or are the search engines getting ruthless, pulling out all the stops to get to the top? Cutthroat innovation and increasingly frequent rebranding efforts signaled Yahoo and Microsoft’s escalating desperation to gain market share and Google’s refusal to … Read more
May 28, 2009
SEMJ.org Promotes Semantic Search Education
As a full-time media junkie, I like to keep up with the news in the search industry. One resource I rely on is the Search Engine Marketing Journal. SEMJ.org is a quarterly academic journal with papers on just about every aspect of doing business online. Topics like conversion and landing page optimization, SEO, analytics, international search, paid search, Web development, … Read more
May 27, 2009
Link Development Tips and Tricks – SEM Synergy Extras
Todd Malicoat from Stuntdubl.com was today’s guest.
On today’s episode of SEM Synergy — the can’t-miss WebmasterRadio show featuring Bruce Clay, Susan Esparza and a new expert guest each week — we devoted the program to link development. Link development specialist Todd Malicoat of Stuntdubl.com was our guest, sharing juicy tactics and recommendations for link building. Todd explains his process for … Read more
May 26, 2009
Online Business Evolution: An IM Spring Break Presentation
Tony Adam, Pamela Lund & Christopher Hartat IM Spring Break
During IM Spring Break last April, Christopher Hart spoke during the Internet Marketing Business session with Pamela Lund and Tony Adam. Pam talked about managing client expectations. Tony focused in on SEO evangelism. And Chris framed the conversation of online business as an evolution in response to a changing environment.
Understanding … Read more
May 22, 2009
Friday Recap: We’ve Got Talent Edition
Phew! What a week of cut throat competition. Life in the song and dance world can get heated! American Idol and Dancing with the Stars fans fell prey to some shocking upsets as underdog Kris Allen was crowned idol and Shawn Johnson took the mirror ball trophy home to meet her Olympic medals. [Spoilers! --Susan]
But there’s always room for new … Read more
May 21, 2009
Concrete Images, Convincing Messages & Bacon
Has a word ever stopped you in your tracks? What about a picture? It happens to me all the time. This morning I read a tweet from Ann Smarty and immediately decided what I’d have for lunch.
One lunch-sized pizza later, I’m here contemplating the power of Web content to implant irresistible messages in my brain. Here’s another one, this time … Read more
May 20, 2009
Niche Search, New Search Features and Who Out There Cares – SEM Synergy Extras
Photo by Paolo Camera via Creative Commons
On SEM Synergy this afternoon, our WebmasterRadio podcast on all things search, we dedicated some time to Wolfram Alpha and the crop of search solutions that constantly challenge Google’s market share dominance. Barbara Baker of Kolbe Market Consultants took some time to talk about what a search engine would have to offer before … Read more
May 19, 2009
Online Video Ad-Ventures
William Shatner is used to exploring new, uncharted territories. Now, the veteran film and television star has boldly gone into the online video space. Last week we got our first peak at The Gavones, a YouTube cartoon series directed and partly voiced by Shatner.
The first episode of The Gavones, a mobster romp with a Hollywood twist, was released on the … Read more
May 18, 2009
Adding User Behavior to SEO Considerations
Photo by ella novak via Creative Commons
Web site usability professional and search marketer Shari Thurow has amended her long-standing SEO building blocks. Instead of recommending three major components to pay attention to when optimizing a site, she has added a fourth important factor to the mix: user behavior and intent. Her revised search engine optimization building blocks are now made … Read more
May 15, 2009
Friday Recap: A Buggy Edition
Friday’s made its way back around and not a day too soon! After a big search week, everyone deserves a break — in the form of a refreshing Friday Recap. Let’s do it.
Grasshopper buzz was in full force as people across the country received the chocolate-covered buggers as part of a marketing campaign. The virtual office service provider, Grasshopper.com, expected … Read more
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