January 2010 Archives : Bruce Clay Blog
January 29, 2010Friday Recap: Wolf Moon Edition
Oh happy, glorious, liberating Friday. We’re so glad you’ve come back! What’s in store for the recap today? We must read on to find out!
The biggest, brightest full moon of the year happens tonight. Tonight’s full moon also happens to be the first of the year, an event known as the wolf moon. If you’ve got clear skies, celebrate by snatching your three wolf moon shirt from the closet and check out this celestial beauty.
Before voting closes tonight, take a minute to vote for your favorite finalists of the SEMMY Awards. The SEMMYS honors the best Internet marketing blog posts of the year as chosen by the community. Congrats to all the finalists on this distinction! If you’re not really one to pick favorites, you’ll still enjoy the SEMMYS for pulling together and categorizing a ton of incredible posts from the last year.
Read more of Friday Recap: Wolf Moon Edition.
January 28, 2010
When is Hype Too Much?
Apple debuted a touchscreen tablet computer yesterday, following months of building fervor and anticipation. By the time Steve Jobs took the stage at the iPad event, the rumor mill had hit a frenzied pitch and it was almost impossible to travel the Web without stumbling over counterfeits and alleged leaks.
Now, Apple’s hype machine is like a well-oiled Rube Goldberg. Steve Jobs is notorious for demanding secrecy and retaining a tight-gripped control of the company’s media presence. Announcements, timing and even “leaks” all fit into a finely engineered plan to excite consumers and the media — and in the last few years each announcement and event has been more exciting and more anticipated than the next.
So, it’s worth taking a look at Apple’s media strategy around the iPad in the last month to see if there are any lessons for marketers to take away.
Read more of When is Hype Too Much?
January 27, 2010
Archive Dive with SEO Experts – SEM Synergy Extras
In the year and a half that Bruce Clay, Inc. has been doing a weekly radio show/podcast with WebmasterRadio.fm, we’ve been lucky enough to have the most incredible guests. And while I try to feature our expert interviewees on the blog as part of SEM Synergy Extras, there’s usually no substitute for hearing from the authorities themselves.
Unfortunately for listeners, at the moment SEMSynergy.com is in need of a little TLC because the only way to sort and view past episodes is by date — not super helpful if you’re looking for a particular guest or topic.
While we undertake some modifications for the site, I thought I’d do a little organizing for your podcast listening enjoyment. Here are some of our interviews from the last six months, categorized by topic. My hope is that this will allow ya’ll to dive right in to our stellar archive of episodes. So sit back and scan this list to find your favorite personalities or topics.
Read more of Archive Dive with SEO Experts — SEM Synergy Extras.
January 26, 2010
A Scary Fairytale: Newsday’s Pay Wall Affair
To the tune of the Fresh Prince theme song:
Now this is a story all about how
Newsday’s life got flipped, turned upside down.
And I’d like to take a minute, just sit right there,
And I promise to stop singing Fresh Prince of Bel-Air.
…Although, the prince may fit right in here since this is a fairytale. And like every good fairytale, there’s a moral to this story.
Read more of A Scary Fairytale: Newsday’s Pay Wall Affair.
Learn SEO from the Expert
Interested in learning white hat SEO from the industry’s best?
Learn SEO the right way at Bruce Clay, Inc.’s SEO training course. Since 2004 we have trained more than 1,000 people in the most current SEO best practices and search engine guidelines.
SEOToolSet® Training is presented by search industry leader Bruce Clay, Inc., the premier SEO training provider for Internet marketing conferences Search Engine Strategies and Search Marketing Expo.
Along with the one-on-one expert training, attendees walk away with their own free copy of Search Engine Optimization All-in-One for Dummies and a one-year subscription to the SEOToolSet suite of diagnostic tools.
The next SEOToolSet Training course will be held February 15-19 in Simi Valley, CA, with both the standard course and advanced certification course being offered.
As Bruce says, everyday is a new day in the SEO industry. Don’t get left behind. Register for SEOToolSet Training today.
January 25, 2010
SEO Weekend Update: SEMMY Awards, Caffeine on Scene, and Yahoo! Ads Made Easier
It’s Monday and my feed reader and e-mail inbox are overflowing. (I bet this sounds familiar!) It was enough for me to reinstitute a feature on the Bruce Clay, Inc. blog from before my time: the SEO Weekend Update. Here’s the search news from over the weekend and today.
Enhanced Rich Snippets and Highlighted Answers in Google Results
Google has announced two enhancements to search results through Rich Snippets and Google Squared technologies. The first is a new Rich Snippets format for events, allowing webmasters to identify pages with events through a standard, engine-friendly format. The second uses structured data to deliver “answer highlighting,” seen in search results as boldface text that answers a user’s query.
Read more of the SEO Weekend Update.
January 22, 2010
Friday Recap: Storm Chaser Edition
It’s been a week deserving of a shout-it-from-the-rooftops “TGIF!” So much going on, makes a girl just wanna curl up with a bucket of Rocky Road, watching the lightning storm out my window.
Alternately, I could kick back and watch the Sundance Film Festival online. YouTube announced it is getting into the movie biz starting this week. YouTube will start renting movies, launching the offering by making five Sundance Film Festival films available for rent this weekend.
Have you heard that it’s raining in SoCal? A series of monster storms pummeled the Cali southland this week.
Read more of Friday Recap: Storm Chaser Edition.
January 21, 2010
Refresh Your SEO Knowledge for the New Year
Are you up on all of the SEO changes of the last year? It’s a new year and the SEO industry isn’t one to stand still.
Move ahead of the competition with knowledge of powerful new SEO tactics, and steer clear of penalties by avoiding tactics that violate the search engines’ ever-changing guidelines.
At SEOToolSet® Training, Bruce Clay shares the search engines’ latest guidelines and recommendations as well as findings from Bruce Clay, Inc.’s continuous testing and analysis of new search engine features and ranking factors.
The next SEOToolSet Training course takes place February 15-19 in Simi Valley, CA. Both the standard course and advanced certification course are being offered.
Register for SEOToolSet Training today and be confident of your SEO strategy in the year to come.
The Zone of Acceptance
One of the most successful ways we use search engine optimisation to improve pages here at Bruce Clay is by providing content recommendations for each keyword. We do this quite a lot, and are pleasantly surprised by how this procedure can dramatically improve rankings. Photo by Iain Farrell via Creative Commons What we try do [...]
Think You’re an SEO Expert? Google Tests Your SEO Smarts
“Let’s play a game!” said Google to SEOs and webmasters this week.
Google has challenged webmasters to test their Google Fu with a fun and educational quiz (like the “Are you a good kisser?” quiz in that woman’s magazine that you couldn’t resist taking as a teen — but I digress …)
Read more of Think You’re An SEO Expert? Google Tests Your SEO Smarts.
