June 2010 Archives : Bruce Clay Blog
June 30, 2010Web Usage Guessing Game — SEM Synergy Extras
Today’s episode of SEM Synergy, our weekly Internet marketing podcast / industry lovefest, was a blast. As usual.
Quick highlights? Guest Steve Plunkett illustrates Foursquare gripes care of Hooters. Jessica makes her show debut. And Susan predicts the whole Internet thing is a passing fad. 
Care to tune in?
Oh. You’re not easily seduced by non sequitur teasers and orange hot pants? Wow. Tough crowd, but you’re right. I owe you more than that. I owe you some nitty gritty. It’s time to get a dirty in Web data.
Read more of Web Usage Guessing Game — SEM Synergy Extras.
Keyword Research and Analysis
Keyword research is the first piece of analysis that any SEO practitioner should embark upon in a search engine optimisation (SEO) project. It’s an extremely important component in the overall analysis since it is from the keyword research that we determine the optimum keywords to rank for. You really need to study the website you [...]
June 29, 2010
I’m Deep if You Say I Am
I’ve taken a lot of writing classes and sat through a lot of truly bizarre interpretations of my work as a result. There’s nothing like being hailed as a genius when you don’t deserve it. After one class I told the professor (confessed, really) that I didn’t understand how on earth people could have liked my flat-out terrible poem so much. He told me something very simple.
“You’re entitled to whatever your audience gives you.”
Read more from “I’m Deep if You Say I Am”
June 28, 2010
The Life of the Party: Internet Marketer Style (Yes, I know that’s redundant…)
If you’re looking for some hardcore analysis of social media marketing opportunities, turn around now. You won’t hurt my feelings. You can’t hurt my feelings because I’m high as a kite from dance-fueled adrenaline and ecstasy contagion. My heartbeat is in sync with the spirit of love and my mind can’t help but operate in flower-child-esque metaphors of oneness. Nothing can kill this buzz.
Friday night I ventured into North America’s largest-ever electronic dance festival, Electric Daisy Carnival. And despite being stone-cold sober, my soul was afire from a 100k strong contact high. Colors collided in neon rainbows cutting through the darkness. The walls of the Coliseum pulsed in waves of frenzied dancing. And everywhere you looked, people shared psychedelic smiles and heart-felt moments with strangers. The otherworldly experience was nothing short of surreal.
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SEO Sharing Session – 25th June 2010
Welcome back to our most popular segment of the blog: our bi-weekly Sharing Session *drumroll*. (Well, within the Bruce Clay office at least. Anyone else who enjoys this segment, please do let us know, and drop a comment if you have some free time). Alright, it’s time to see what’s been happening in the world [...]
June 25, 2010
Friday Recap: Summer Stroll Edition
Happy Friday! Hope your first summer weekend kicks the happiest season off right! But before that, let’s take a sunny stroll through this week on the Web.
If it doesn’t feel like summer where you are yet, a chuckle is always good to get that warm fuzzy sensation running through your veins. The Internet had a good chuckle this week learning that the National Pork Board sent a cease and desist to ThinkGeek for stepping on the slogan “The Other White Meat” in their advertising for unicorn meat. What the pork people really need is a serving of Sasquatch — I hear it improves sarcasm detection.
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June 24, 2010
Control-Freak Execs and Online Marketing
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June 23, 2010
Outside the Bot: Blended Search Strategy — SEM Synergy Extras
I can always count on Twitter for something to tickle my fancy. Yesterday @kennyhyder put a smile on my face by sharing a video that satisfies my infatuation with robots and getting jiggy with it.
I think we can all agree that robots are the coolest. Now that I think about it, I think they’re likeable for a lot the same reasons as puppies. They’re smart, but a little bit dumb, in an endearing kind of way. They’re super cute, which is nifty considering you can almost see yourself in them. And they exist to do your bidding — sit, do a jig, pour me a drink. What? Your dog can’t do that? It’s time to learn some new tricks, pooch! 
[The big difference is you can't cuddle robots. If they ever make a cuddly robot, I'm doomed. —Susan]
Read more of Outside the Bot: Blended Search Strategy — SEM Synergy Extras.
June 22, 2010
Getting in Gear with Social Media News
How about a round-up of social news stories making the rounds on the Web today? There are some important landmarks for social media watchers to be aware of in the journey toward social media success.
A quick view of the roadmap first:
- There’s a social media traffic jam in the B2B lane.
- Google still drives more trust than social media channels.
- Users beware stranger danger! Don’t fall for social media candy.
- There’s a powerful new competitor in the race. Keep up!
Read more of Getting in Gear with Social Media News.
June 21, 2010
When the Game Changes, Change With It
The new Jabulani soccer ball being used all month during the World Cup is meant to be faster, more accurate and more reliable. But even such noble qualities didn’t help the change find acceptance with those playing the game.
In an interview, Italy striker Giampaolo Pazzini said:
“It moves so much and makes it difficult to control. You jump up to head a cross and suddenly the ball will move and you miss it. It is especially bad for the goalkeepers if it means they concede a goal because they can’t judge the trajectory.”
Sound familiar?
Read more of When the Game Changes, Change With It.
