June 2011 Archives : Bruce Clay Blog
June 30, 2011Have Traffic, need Conversion!
No longer is traffic the objective, it’s what you do with the visitors that count. Converting more visitors to your website is increasingly important in what is an increasingly competitive environment here in Australia. No matter how ‘relevant’ that traffic is or how much of it you have, the buck will always stop at your [...]
How to Improve Your Relationship with Your SEO Consultant
The Internet, let alone SEO, can be a scary thing for a lot of businesses not familiar with the inner workings of it all. Businesses that actually take the first step to invest in SEO may still be second guessing themselves throughout the process.
As a client, you may have been all pumped up in the beginning, but taking the first step was just the first battle.
Maybe you haven’t quite understood the project plan or you’re not seeing the importance of the behind-the-scenes work your consultant is doing.
This is why understanding the SEO landscape, seeking education and trusting the expert are important components in the success of your SEO project.
Read more of How to Improve Your Relationship with Your SEO Consultant .
June 29, 2011
3 Ways to Save Big at SES San Francisco!
Have you bought your ticket to SES San Francisco yet? The largest search marketing conference of the year is a work-hard, play-hard event for networking and education. While my inner party girl could argue that bumping elbows and making connections at after-hours events makes your attendance a must, that’s just half the story. There’s truly nothing like soaking in a week of research and experience shared by our industry’s brilliant minds in a face-to-face presentation and Q&A format.
If you’re thinking of attending SES San Francisco in August but are waiting to see how the budget shakes out, this is your lucky day. There are so many ways you can save on an SES San Fran conference pass and Bruce Clay’s SEO training that it almost warrants a flow chart. Instead, you’ll just have to ingest this info overload the old fashioned way: by reading it. 
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June 28, 2011
Extend Online Relationships to Create Offline Networks
As marketers, we spend a lot of time convincing people that social media is where it’s at, how it’s important and why they simply can’t live without it. We probably push the issue as far as it can go because, well, we just want people to get with it and realize the more reach and exposure online, the better.
But outside the social media relationship bubble, there’s a whole other type of social that can potentially have a lot more impact on ROI and relationships than just social media. This thing can take your social media relationship and even your business prospect to the next level: it’s face-to-face meeting.
This may seem like a “duh” point for many of you, but let me explain.
Read more of Extend Online Relationships to Create Offline Networks.
June 27, 2011
The evolution in Social Media Signals: What’s in it for everyone?
Only a few weeks ago we were discussing the evolution of social signals and implications from a SEO perspective on our blog. During the past weeks, the discussion around the influence of Social signals on search has been extremely hot, and some of the top search experts have shared their knowledge and experience on the [...]
Win a Pass to SMX East + Interview with Last Year’s Contest Winner, Brent Rangen
What do you get when you cross an awesome conference, an awesome contest and your awesome professional advice? (Drum roll please!) The Small Biz Local Discovery Contest!
Yep, our annual contest is back and this time with a local spin. Go to the contest page above for all the rules and details on how to enter. In short, answer the question: “How would you advise a small business owner on how best to use SEO, PPC or Social Media to drive conversions to a local business?” If your answer is chosen as the winner, you’ll win a 3-day all access pass to SMX East in New York City in September!
Last year’s contest winner is Brent Rangen. He won a pass to SES San Francisco 2010 with his entry SEO for Small Business: Get an SEO Primer. I chatted with Brent on Skype last week about how SEO has changed over the past year and what recommendations he’s giving small business owners today. Check it out for an observant take on our industry’s evolution.
Read more of Win a Pass to SMX East + Interview with Last Year’s Contest Winner, Brent Rangen.
RSS for SEO
RSS (really simple syndication) is prevalent all over the web and if you’ve got a blog or a website with regularly updated content you’ve probably already implemented it – and to that we say, excellent, and here’s why. Getting your website a presence on the first page of Google is pretty much a constant challenge. [...]
June 24, 2011
Friday Recap: Back Up Edition
This feels… familiar. I guess once you learn to ride a Friday Recap you never forget. Or is it write? You know what I’m saying.
If you missed it earlier this week, I’ve rejoined Bruce Clay, Inc. and the blog. I think they put something in the coffee here. The night sweats and hallucinations were getting unbearable so I’m happy to be back.
Read more of Friday Recap: Back Up Edition.
June 23, 2011
What’s Your SEO Blood Type?
Vampires have come a long way since Bram Stoker’s Dracula terrorized Transylvania at the end of the 19th century. With a history in folklore reaching back to prehistoric times, vampires are in their golden age, having earned a place as a romanticized and fantasized stalwart of modern entertainment culture.
Make fun of Twilight all you want, but who can forget the beautiful and heart-wrenching tale of Interview with the Vampire (1994)? Vampires hold the promise of supernatural power, immortality, and an enviable, if not eerie, appreciation for the vitality of life. And while our undead cousins have an aversion to sunlight, we can have some fun looking at how vampires’ modern-day manifestations illuminate the SEO industry.
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June 22, 2011
Investing in a Start-Up Blog
One of my favorite roles in this line of work is advising clients on how to advance a new blog. It’s rewarding to watch subscriber numbers rise, traffic increase, engagement develop and community support grow as a blog matures from infancy.
In helping to build up a blog from early days, I noticed that one enthusiastic client was looking for what more could be done to promote the blog and gain a following. The challenge became weighing which investments of time and resources would have the greatest payoffs. That’s how we came up with some basic rules of thumb for investing in a start-up blog.
Read more of Investing in a Start-Up Blog.
