August 2011 Archives : 4/5 : Bruce Clay Blog
August 16, 2011Advanced Keyword Modeling
Solo Presentation:
Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting
Ok kids, time to get the live-blogging kinks out and see if I “still got it”. It’s after lunch and time for some good info to be shared across the IM community. It’s been a year since I last did this, so let’s see if my fingers can keep up.
Bill says he’s going to break up the session a bit, by covering the basics then going into the advanced. The audience is more advanced, so the basics should go quickly.
Read more of Advanced Keyword Modeling.
SES San Francisco 2011: Social Media Solutions on a Budget
Jeff Harmon starts us off. 40% of all media consumption is online. He created a YouTube campaign to sell a tongue cleaner.
They did A/B testing on the landing page and found 19% of people who watched the video ended up on their website. He used YouTube Promoted Videos and wanted to at least break even. When they started to break even, he turned it up and then they sold 10 million units in a week. One YouTube power user did a review on Orabrush. The NY Times did a feature on Orabrush around the same time. The YouTube power user sent twice as much traffic to their site as NY Times.
Read more of Social Media Solutions on a Budget.
SES San Francisco 2011: Conversion Triggers: Persuasion Strategies for Digital Marketers
Mike Grehan welcomes the crowd. Thirty years ago IBM released the first PC. Last year smart phones and tablets outsold the PC. By 2020, it’s estimated there’ll be 50 billion computing devices around the world. That’s what connected marketing week is about – strategies and tactics for the transient media consumer.
Now he welcomes our keynote speaker, Susan Bratton, co-founder and CEO of Personal Life Media, Inc.
She says she’s early in her journey to understanding persuasion marketing, but you may be able to learn from someone deep in the learning process. She’ll give us a high level overview of the scope of persuasion marketing. Everything she’ll talk about will be available at http://conversiontriggers.com.
Read more of Conversion Triggers: Persuasion Strategies for Digital Marketers.
Announcing the Winner of our Small Biz Local Discovery Contest
Bruce Clay, Inc. is proud to announce the winner of our Small Biz Local Discovery Contest. We asked for an article that addressed the question, “How would you advise a small business owner on how best to use SEO, PPC or Social Media to drive conversions to a local business?” We received four submissions jam-packed with excellent recommendations for local businesses looking to optimize their online presence, and our readers choose their favorite. Voting ended Wednesday, August 10, and we’ve tallied up all the votes.
Read more of Announcing the Winner of our Small Biz Local Discovery Contest.
August 15, 2011
SEO Monthly Update – July 2011
Welcome to our monthly SEO update for July 2011. This update highlights key news in the SEO industry during July 2011, key SEO related blog posts from our bloggers in the US and Australia and key articles covered in our global newsletter. 1. SEO News a) Google+ pages for businesses It has now [...]
How to optimise your WordPress installation for SEO (part 1)
August 12, 2011
Where We’re Going, We Don’t Need Page Numbers: Google & Infinite Scrolling
Google seems to be in constant flux with all the changes they’ve made in the past month. We’ve witnessed the introduction of Google+ and all the fanfare that came with it. Streamlined changes were made to the Google Search interface. Gmail has a new preview pane. Google News added badges and editor’s picks, and it’s hard to ignore those click-inducing +1 buttons. To say that when it rains, it pours, is an understatement.
There is something else that’s pending implementation. It’s not a new idea. In fact, Facebook, Twitter and Bing currently have it, but the major players aren’t planning to use it the way Google will. If history teaches us one thing about Google, it’s that they can’t resist taking one idea and applying it to everything else. Plainly stated, Looks like Google is currently testing a sticky bar and infinite scrolling feature for its search engine.
Read more of Where We’re Going, We Don’t Need Page Numbers: Google & Infinite Scrolling
August 10, 2011
SEM Synergy Returns with Guest Bryan Eisenberg
Red carpet rolls out.
Trumpets blare.
Announcer cries:
“Please welcome the return of the weekly radio show and podcast…
Your source for interviews with the leading minds of Internet marketing…
Brought to you by a team dedicated to advancing Internet marketing discourse and strategy…
SEM Synergy!”
The crowd goes wild!
Weird dream, huh? But that’s the sort of thing that keeps me up at night. And this week has been a doozy because, with some luck, support and elbow grease, we present to you the return of SEM Synergy!
Read more of SEM Synergy Returns with Guest Bryan Eisenberg.
August 8, 2011
How to Pick a Domain Name for Your Local Business
We’re in the business of helping our clients set up shop online. A new product we’re releasing in the coming week is one we hope will allow small local businesses to create sites optimized for local search, complete with analytics and monthly reporting. It’s our vision of the total package a local business needs to create a competitive, search and social friendly online presence with the expertise and infrastructure we’re in a unique position to offer.
But there’s one critical element of a website we can’t provide: your domain name. We can, however, offer guidelines and recommendations for how to pick a domain name that supports your brand and goals as a community business.
Read more of How to Pick a Domain Name for Your Local Business.
RSS for SEO – additional benefits of syndication
So I put together a blog a little while back about using RSS for SEO and a it got me thinking about the additional SEO benefits of having an RSS feed or your website or blog – and there are plenty, especially if you’re a blogger. Most blogs you’ll see have very prominent RSS logos [...]
