Internet Marketing
June 23, 2008
SEO Weekend Update
Should Google Adopt an Ombudsman?
Barry Welford left a comment on Michael Gray’s Google Website Trends wrist slapping that asked if Google would benefit from hiring an ombudsman, or more likely a team of them. It’s a novel concept, but I don’t think it’s particularly realistic.
Barry thinks hiring an ombudsman and bringing in a third-party would allow Google to “ensure … Read more
March 13, 2008
Killing Your Brand with Newsletter Spam
One of the non search-related blogs I keep handy in my feed reader is LeahPeah. Somewhat Dooce-like, Leah Peterson writes on an assortment of lifestyle-related topics and does a really good job getting a chuckle out the cynical likes of me. (Okay, another reason why I like her is because she’s the mom of Devon, one of my all-time … Read more
December 12, 2007
Scrolling Ads, Word of Mouth, Email Spam & Fun Stuff
Scrolling AdSense Ads? Why Not a Ticker?
News broke today that Google is testing a new scrolling ad format that allows users to scroll through ads by using little up and down or left and right arrows. gSpy has screenshots and a video detailing how the whole thing works. Go check it out and then come back (don’t forget to come … Read more
November 5, 2007
Permission Marketing is Still Best
They say it’s much easier to beg for forgiveness than to ask for permission. And while that little nugget may hold true for many of life’s funny circumstances (eating the last cupcake, taking a picture during a concert, etc), it is not true when it comes to managing customer relationship. I don’t care how polite you are during the act … Read more
September 4, 2007
Has Your Blog Replaced Your Company Newsletter?
Okay, so you have this Web site thing. It’s that place where you publish lots of information about the goods or services you offer and sometimes people come by and actually buy stuff. Then you have your blog. Your blog is the place where you author opinion, point to interesting news or maybe just whine about what a bad day … Read more
April 25, 2007
Keynote Roundtable Panel: Content Is King! (Again?)
Happy Wednesday! You guys are totally missing out because I’m doing my happy I-got-coffee-and-life-is-good dance to the blaring Nelly Furtado playing in the ballroom right now. Take a second and imagine all the crazy shimmying in your minds, if you will. Huzzah!
Okay, knock it off. It’s time to get serious. Jon Fine (BusinessWeek) is moderating this morning’s keynote roundtable … Read more
April 24, 2007
Measurement and Metrics
I’m not sure it was a brilliant idea to put an analytics-based session at the end of Day 1, but here we are. At an analytics-based session on the end of Day 1. Ah, I crack me up. Good times, good times.
So, Rick Bruner (DoubleClick) is acting as moderator amongst panelists Young-Bean Song (Atlas), Chad Parizman (Scripps Networks Interactive), Darren … Read more
AdTech Keynote: What The Past Five Years Can Teach Us
Hi, friends. Yes, we really are doing this again. I have 17 sessions to cover over the next three days (assuming I hit all the keynotes). My eyes are already welling up with tears. And even worse, the closest Starbucks is still too far to walk to in heels. Somebody hates me and I’m pretty sure it’s Susan.
Despite my … Read more
December 18, 2006
Will Goodmail Make Friends in the UK?
Um, no.
Precision Marketing (via TW) reports that the geniuses behind AOL and Yahoo’s Goodmail campaign will launch a similar "paid-for" email venture in the United Kingdom. That would be awesome had, you know, the system actually worked in the States or gotten any kind of backing whatsoever. But it didn’t. So why would it be adopted in the UK?
The … Read more
November 16, 2006
Whip Email Campaigns into Shape For The Holidays
Regardless whether you love ‘em, hate ‘em or live for ‘em, the holidays are coming. There’s no escaping it, next Thursday is Thanksgiving, which means while you’re suffering through forced family conversation and turkey (personally, I’ll be on a delightful mini-break), your customers will be talking about their holiday plans. And according to Advertising.com’s 2006 holiday survey, those plans include … Read more
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