March 3, 2010

Facebook Ad Tactics For Search Marketers

Posted by Virginia Nussey on 03/03/2010 @ 4:34 pm | Comments (0)
P1010399

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers:
Brian Boland, Manager, Direct Response Solutions, Facebook
Addie Conner, Director of Search Marketing, Course Advisor Inc.
Michael Kahn, SVP, Marketing, Performics
Will Scott, President, Search Influence

Facebook’s Brian is starting the session. He’s going to give an overview of how Facebook ads work. About half the audience is using Facebook ads now.

Read more from Facebook Ad Tactics For Search Marketers




March 2, 2010

Supercharging Your Descriptions With Sitelinks

Posted by Virginia Nussey on 03/02/2010 @ 5:52 pm | Comments (5)
Sitelinks session: Ariel Sumeruk, Jerry Dischler, Vanessa Fox

Sitelinks in Google search are handy, shiny and new. But what can they do for you? For the answer, you’ve come to the right place.

Speakers:
Jerry Dischler, Senior Product Manager, Google Inc.
Vanessa Fox, Contributing Editor, Search Engine Land
Ariel Sumeruk, Head Business Intelligence, Clicks2Customers

Read more about Supercharging Your Descriptions with Sitelinks.




Not Your Father’s AdWords: The New Google Ad Formats

Posted by Virginia Nussey on 03/02/2010 @ 2:38 pm | Comments (11)

Moderator Matt Van Wagner, president of Find Me Faster, introduces the panel who will focus on new ad formats in search.

Speakers:
Nicholas Fox, Business Product Management Director, AdWords, Google Inc.
Cory Nielsen, Performance Marketing Evangelist, Mercent Corporation
David Szetela, Owner and CEO, Clix Marketing

Read more about New Google Ads Formats.




November 12, 2009

The PPC Hierarchy of Needs

Posted by Virginia Nussey on 11/12/2009 @ 2:13 pm | Comments (3)
pay per click hierarchy of needs

Success in pay per click search advertising requires a mind that’s methodical and adaptive, empirical and intuitive, structured and creative. And that’s not all. For an established campaign, many tasks of PPC marketing are done continuously and sometimes even simultaneously.

It would be easy for a PPC professional to become dizzy just thinking of all the tasks and requirements of the job. But the overwhelming responsibilities can be managed when considered in their proper order. Some tasks of a project will be more effective and efficient when other tasks have been accomplished beforehand — a PPC hierarchy of needs, if you will.

Maslow’s Hierarchy of Needs is a popular diagram that illustrates this concept as it applies to human psychology. This diagram has done much to raise awareness and to bring theoretical order to the complex system of psychological motivators.

In the same way, this PPC hierarchy of needs diagrams and orders the multifaceted requirements of search engine advertising. Like Maslow’s Hierarchy, the PPC hierarchy of needs diagram is a pyramid where needs at the top of the pyramid can’t be fulfilled until needs below it are met. Read more.




October 5, 2009

Amazing PPC Tactics

Posted by Virginia Nussey on 10/05/2009 @ 12:03 pm | Comments (0)
Brad Geddes speaking on Amazing PPC Tactics

Good afternoon from the Big Apple. Ready for an amazing session? Amazing PPC Tactics is a safe bet, wouldn’t you say? Roll call:
Moderator: Matt Van Wagner, President, Find Me Faster
Speakers:
Addie Conner, Director of Search Marketing, Course Advisor Inc.
Brad Geddes, Founder, bg Theory, LLC
Dan Soha, CEO, Five Mill, Inc.
David Szetela, CEO, Clix Marketing

Brad Geddes’s up first and he’s going to look … Read more




August 26, 2009

PPC Educational Resources – SEM Synergy Extras

Posted by Virginia Nussey on 08/26/2009 @ 5:19 pm | Comments (1)
David Szetela

David Szetela, CEO of pay per click marketing firm Clix Marketing, was my guest on SEM Synergy today, and the PPC master had lots to share in the area of PPC campaign planning for seasonal peaks.
Actually, he’s got lots to share on all things PPC — which you can see by David’s relentless participation at search conference, his hosting … Read more




August 18, 2009

Our SEO Newsletter Turns 70!

Posted by Virginia Nussey on 08/18/2009 @ 10:47 am | Comments (1)

After averaging around the neighborhood of four posts a day during SES San Jose, you were starting to jones for more from the Bruce Clay blog, weren’t you? In between the liveblogger marathon and writing up this post you’re reading now, the Bruce Clay media team has been busy crafting this month’s SEOToolSet Newsletter.
It’s a cause for celebration here … Read more




August 13, 2009

The New Search ROI: Measuring More than Conversion

Posted by Virginia Nussey on 08/13/2009 @ 3:11 pm | Comments (1)
Thomas Bindl

Our moderator is Jeff Ferguson, SES Advisory Board & Senior Director, Online Marketing, Local.com. Our speakers are:

Thomas Bindl, Founder & CEO, Refined Labs GmbH
James Colborn, Director, Microsoft Advertising, Microsoft
Aiko Yoshikawa, Sr. Product Manager, Convergence, Yahoo! Advertising Products Group
Leigh McMillan, Senior Vice President & General Manager, Marchex Call Analytics
Niraj Shah, Product Manager, Marin Software

Jeff welcomes the crowd after a nice … Read more




August 12, 2009

SES San Jose Keynote with Nicholas Fox

Posted by Virginia Nussey on 08/12/2009 @ 2:10 pm | Comments (0)
Nicholas Fox Keynote - SES San Jose

For some background, Nicholas Fox is the business product management director for Google AdWords. According to his speaker bio, he “is responsible for the development and improvement of the algorithms that determine the display, ranking, and pricing of AdWords ads on Google and its partners. Nicholas also leads product management for AdWords bidding features, which enable advertisers to maximize their … Read more




The Death of Last Click Attribution & Its Impact

Posted by Virginia Nussey on 08/12/2009 @ 10:25 am | Comments (0)
The Death of Last Click Attribution & Its Impact

For this revealing session we’ve got moderator Craig Macdonald, VP of Marketing & Product Development, Covario. Our speakers are:

Adam Goldberg, Chief Innovation Officer, ClearSaleing
Robin Smith, Global Search Marketing Manager, Life Technologies (formerly Invitrogen)
Gary Milner, Global Marketing Director, Interactive and Teleweb Marketing, Lenovo
Mark Grote, Sr. Search Advertising Manager, Microsoft

Craig says there’s an old adage: success has many founders but failure is … Read more




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