November 12, 2009

The PPC Hierarchy of Needs

Posted by Virginia Nussey on 11/12/2009 @ 2:13 pm | Comments (3)

Success in pay per click search advertising requires a mind that’s methodical and adaptive, empirical and intuitive, structured and creative. And that’s not all. For an established campaign, many tasks of PPC marketing are done continuously and sometimes even simultaneously.

It would be easy for a PPC professional to become dizzy just thinking of all the tasks and requirements of the job. But the overwhelming responsibilities can be managed when considered in their proper order. Some tasks of a project will be more effective and efficient when other tasks have been accomplished beforehand — a PPC hierarchy of needs, if you will.

Maslow’s Hierarchy of Needs is a popular diagram that illustrates this concept as it applies to human psychology. This diagram has done much to raise awareness and to bring theoretical order to the complex system of psychological motivators.

In the same way, this PPC hierarchy of needs diagrams and orders the multifaceted requirements of search engine advertising. Like Maslow’s Hierarchy, the PPC hierarchy of needs diagram is a pyramid where needs at the top of the pyramid can’t be fulfilled until needs below it are met. Read more.




October 5, 2009

Amazing PPC Tactics

Posted by Virginia Nussey on 10/05/2009 @ 12:03 pm | Comments (0)

Good afternoon from the Big Apple. Ready for an amazing session? Amazing PPC Tactics is a safe bet, wouldn’t you say? Roll call:
Moderator: Matt Van Wagner, President, Find Me Faster
Speakers:
Addie Conner, Director of Search Marketing, Course Advisor Inc.
Brad Geddes, Founder, bg Theory, LLC
Dan Soha, CEO, Five Mill, Inc.
David Szetela, CEO, Clix Marketing

Brad Geddes’s up first and he’s going to look … Read more




August 26, 2009

PPC Educational Resources – SEM Synergy Extras

Posted by Virginia Nussey on 08/26/2009 @ 5:19 pm | Comments (1)

David Szetela, CEO of pay per click marketing firm Clix Marketing, was my guest on SEM Synergy today, and the PPC master had lots to share in the area of PPC campaign planning for seasonal peaks.
Actually, he’s got lots to share on all things PPC — which you can see by David’s relentless participation at search conference, his hosting … Read more




August 18, 2009

Our SEO Newsletter Turns 70!

Posted by Virginia Nussey on 08/18/2009 @ 10:47 am | Comments (1)

After averaging around the neighborhood of four posts a day during SES San Jose, you were starting to jones for more from the Bruce Clay blog, weren’t you? In between the liveblogger marathon and writing up this post you’re reading now, the Bruce Clay media team has been busy crafting this month’s SEOToolSet Newsletter.
It’s a cause for celebration here … Read more




August 13, 2009

The New Search ROI: Measuring More than Conversion

Posted by Virginia Nussey on 08/13/2009 @ 3:11 pm | Comments (1)

Our moderator is Jeff Ferguson, SES Advisory Board & Senior Director, Online Marketing, Local.com. Our speakers are:

Thomas Bindl, Founder & CEO, Refined Labs GmbH
James Colborn, Director, Microsoft Advertising, Microsoft
Aiko Yoshikawa, Sr. Product Manager, Convergence, Yahoo! Advertising Products Group
Leigh McMillan, Senior Vice President & General Manager, Marchex Call Analytics
Niraj Shah, Product Manager, Marin Software

Jeff welcomes the crowd after a nice … Read more




August 12, 2009

SES San Jose Keynote with Nicholas Fox

Posted by Virginia Nussey on 08/12/2009 @ 2:10 pm | Comments (0)

For some background, Nicholas Fox is the business product management director for Google AdWords. According to his speaker bio, he “is responsible for the development and improvement of the algorithms that determine the display, ranking, and pricing of AdWords ads on Google and its partners. Nicholas also leads product management for AdWords bidding features, which enable advertisers to maximize their … Read more




The Death of Last Click Attribution & Its Impact

Posted by Virginia Nussey on 08/12/2009 @ 10:25 am | Comments (0)

For this revealing session we’ve got moderator Craig Macdonald, VP of Marketing & Product Development, Covario. Our speakers are:

Adam Goldberg, Chief Innovation Officer, ClearSaleing
Robin Smith, Global Search Marketing Manager, Life Technologies (formerly Invitrogen)
Gary Milner, Global Marketing Director, Interactive and Teleweb Marketing, Lenovo
Mark Grote, Sr. Search Advertising Manager, Microsoft

Craig says there’s an old adage: success has many founders but failure is … Read more




July 15, 2009

The Findability Formula – SEM Synergy Extras

Posted by Virginia Nussey on 07/15/2009 @ 4:36 pm | Comments (1)

On SEM Synergy today, Bruce and co-hosts Susan, Jim Stratton and myself discussed some new online ad opportunities as well as a familiar ad platform in the online search industry, pay per click advertising. Global marketing agency Interpublic has predicted that search advertising will be the only major marketing medium to grow its market this year. Those business owners and … Read more




June 10, 2009

Rank Top Inbound Marketing Tactics by Trust – SEM Synergy Extras

Posted by Virginia Nussey on 06/10/2009 @ 3:52 pm | Comments (0)

It wasn’t long ago that the outbound marketing methods were a marketer’s only option. Traditional push marketing involves getting your message in front of your target audience, whether or not they’re looking for it. TV ads, print ads and cold calling are all examples of outbound/push marketing. These days marketers have an advantageous new weapon in their arsenal. Inbound marketing, … Read more




April 29, 2009

Internet Marketing Trends – SEM Synergy Extras

Posted by Virginia Nussey on 04/29/2009 @ 5:26 pm | Comments (3)

In an industry that’s as keen on data as ours, there are always reports being released about the state of the trends of the surveys, if you know what I mean. Not to knock data or anything — I realize as well as the next blogger that attention to numbers is no passing fad. But sometimes it’s difficult to keep … Read more




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