In-House : Bruce Clay Blog
December 12, 2011How Did You Boost In-House Marketing This Year? (Part 2) 2011 Recap on Tactics
Audience: In-house marketers
Estimated reading time: 5 minutes
Recently, I asked how you boosted your in-house Web marketing this year. It was a follow up question to the post I wrote in January 2011 on tactics to apply for the coming year.
This week, we’ll cover the second part of the original January post, “3 Ways to Boost Your In House Marketing in 2011: Part 2.”
First, we’ll do a recap of some of the tips I offered for 2011 in the areas of local, social and conversion optimization. Then, I’ll provide a compilation of some of the resources we’ve offered over the year to help you in those areas.
Read more of How Did You Boost In-House Marketing This Year? (Part 2) 2011 Recap on Tactics.
November 29, 2011
How Did You Boost In-House Marketing This Year? A 2011 Recap on Tactics
Audience: In-house marketers
Estimated reading time: 5 minutes
Back in January of this year, I wrote a post on 3 ways to boost in-house Internet marketing in 2011. Since then, many of us have poured blood, sweat and tears into our Web marketing, and have a lot to show for it. Still, ensuring in-house Web marketing keeps its momentum is no easy task.
Since we’re rounding the end of the year, I thought we’d revisit that two-part post I wrote in January 2011, recap some of the information we offered (you can do a little mental checklist of what you’ve done so far this year), and add some additional resources to reference from our blog posts over the year, in case you still need some fresh ideas.
Read more of How Did You Boost In-House Marketing This Year? A 2011 Recap on Tactics.
November 21, 2011
Bruce Clay Europe Publishes Search Marketing Book
Bruce Clay Europe’s managing director Ale Agostini recently co-authored a brand new book for the European business community with Bruce Clay on holistic Web marketing called, “Trovare clienti con Google,” or in English, “Finding Customers with Google.”
Published last month and available on Amazon, the book is nearly 200 pages of fresh, tactical search marketing methodologies, trends and tips. I caught up with Ale over the weekend to get the deets on the book, what people will learn and why it’s the perfect time for the European business community to embrace self-education in Web marketing.
Read more of Bruce Clay Europe Publishes Search Marketing Book.
October 6, 2011
Does Your Org Know SEO Squat? ━ SEM Synergy Extras
Pop quiz!
1. When your company last redesigned the site, was search engine visibility and spiderability a consideration?
2. When you want to make a change to the site, do you get push back from design or development teams?
3. Do you feel SEO initiatives have the support of top-level management?
4. Is there generally an understanding of the SEO’s value among members of the content, marketing and technical departments?
5. Do you regularly feel the pinch of a lack of resources or SEO information?
If the answer to any of the above questions is “yes,” it’s time for an educational overhaul. In its most effective form, SEO is an overarching characteristic of the company culture, not a job description or even an initiative. At every stage, every member of content, marketing, technology and management teams can be more efficient in reaching customers and achieving company objectives by considering the effect of search visibility.
Read more of Does Your Org Know SEO Squat? ━ SEM Synergy Extras
September 13, 2011
SMX East 2011: In-House SEO Operations — How to Get Things Done
This session is all about SEO operations in house. Jessica Bowman of SEOinhouse.com is our moderator. Jessica asks how many in the audience are in-house marketers and how many are in agencies? Simon throws goodies at the in-house marketers.
Read more of SMX East 2011: In-House SEO Operations — How to Get Things Done.
August 17, 2011
SES San Francisco 2011: Bringing SEO In-House
In this session, we’re going to be learning about the pros and cons of bringing SEO in house. The welcome speaker, Crispin Sheridan, just said he had one of the better sandwiches for lunch that SES has offered, and he was glad it wasn’t the recycled hot dogs [ouch – hee].
Read more of SES San Francisco 2011: Bringing SEO In-House.
May 16, 2011
Large-Scale E-Commerce SEO: An Interview with REI
SMX Advanced is soon upon us, and in my quest to bring our readers insight into some of the hot topics being discussed at the conference, I was fortunate enough to score an interview with SMX Advanced speaker and REI Internet marketing programs and SEO manager, Jonathon Colman.
In this post, Jonathon talks about the development of SEO at REI, some of the challenges of large-scale SEO in e-commerce, and the skill sets that in-house SEOs can obtain that will help make SEO implementation a success.
Read more of Large-Scale E-Commerce SEO: An Interview with REI.
April 4, 2011
You’re Not the Boss of Me: Why SEO Confuses and Threatens Some Execs
All due respect to business owners and executives out there, but SEO and Internet marketing in general is a real threat to some of you. And it’s understandable.
It’s asking you to adapt and change your business to conform to new standards and practices. It’s asking you to give up total control of your business’ website, the one you poured your heart and soul into. It’s asking you to step down as the CEO of all things Web and trust someone else with the success of your site.
It’s not easy. But, it’s time.
Read more of You’re Not the Boss of Me: Why SEO Confuses and Threatens Some Execs.
March 17, 2011
6 Important Considerations When Switching SEO Agencies
So you’re not happy with your SEO firm and have decided to search for another to take on your project. You’ve done your homework, researched and picked a few SEO service providers, interviewed them, reviewed their proposals and finally, selected one. Now you’re ready to cancel your current service agreement and transition the site to the new (and hopefully better) SEO company.
But transition from one SEO firm to another is not just about sending in a termination notice and ending payment; there are a few other important steps that you, as a site owner, should take into account when moving your site from one SEO company to another.
The following six items are frequently overlooked by by site owners from companies of all sizes. Read more of 6 Important Considerations When Switching SEO Agencies.
March 10, 2011
In-House SEO Operations: How Things Get Done – SMX West 2011
Today is going fast at SMX. Gone are the days of luxury when I had an hour break between sessions. They mean business today because the last session wraps up at 3:30 p.m. PT. This session, we’re told, will be less about SEO tactics and tools, and more about the integral workings of in-house SEO from idea to launch. Stretching fingers; let’s do it.
Read more from In-House SEO Operations: How Things Get Done
