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SEO 101 Archives - Bruce Clay Blog

July 11, 2012

Why SEO Basics Still Matter

Businesswoman Standing Next to Chalkboard with SEO on It

There are a ton of advanced Web marketing tactics these days, and the evolution of the field has brought us to a very healthy, holistic approach to digital marketing. But it’s equally important not to lose sight of the basics that allow a website to reach its full potential. We see it time and time again; sites that don’t implement the fundamentals of SEO find obstacles creeping in to various parts of their sites, their businesses, their strategies. That’s why SEO basics are the foundation of any successful website.

At the upcoming Search Engine Strategies in San Francisco this August, Bruce Clay presents the session, “Getting Started with SEO.” Conferences host these types of sessions time and time again because the basics of SEO are still very relevant.

This is because:

-Large brands with complicated websites are unable to take their site to the next step without implementing the basics of SEO on their site.
-Small business site owners are just getting started in search engine optimization, and need to understand why these tactics exist, and how to implement them.

Inspired by Bruce’s upcoming presentation, I thought we’d use this post to look at what SEO basics still matter and why. But first, let’s explore the “lasting” side of SEO – the approach to SEO that stands the test of time.

Read more of Why SEO Basics Still Matter.




July 6, 2012

How to Build a Relevant Website Through Content

Does your website content scream authority and relevancy, or does it just scream? Too often, websites are a jumbled mess of unrelated, disconnected topics that make it hard for search engine spiders to crawl, and users to navigate. When you theme a site through your content, you make the user experience better, and your site more relevant for the people who are searching for the products and services you sell online.

In this post, we’ll take a look at some of the things you can do with your site’s content to create an organized website and increase visibility in the search results.

Read more of How to Build a Relevant Website Through Content.




June 21, 2012

SEO 101: The 23-Point SEO Checklist

SEO To-Do List

If you’re just getting the hang of all the things that go into an optimized website, there’s no doubt the list can be overwhelming. In Bruce Clay, Inc.’s SEO Training course, we offer students an SEO checklist as one of the many take-home materials.

Here, we’d like give you an excerpt of the SEO checklist. While not exhaustive, many people find it’s a great accompaniment to their SEO projects.

Read more of SEO 101: The 23-Point SEO Checklist.




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