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  SEO Newsletter | Vol 122 | April 17, 2014 This Month's News
 
Internet Marketing is Evolving — Are You?
 

Set it and forget it doesn’t work for search engine optimization anymore — and it doesn’t work for your SEO education either. With 200-plus ranking factors to stay one step ahead of, in 2014 it’s critical to keep your skills evolving as fast as the industry.

Whether you’re new to Internet marketing and just getting started, or a veteran looking for advanced insights, now is a great time to sharpen your skills by attending one of Bruce Clay’s upcoming training opportunities.

SEO Training in Europe

Bruce Clay teaches SEO training in Europe once a year, and this year’s event is coming up July 2-3 in Milan, Italy. If you live in Europe this is your chance to hear from one of the world’s leading educators for improving search engine rankings, traffic and visibility.

United States Training Opportunities

Bruce Clay has two West Coast training opportunities coming up in the U.S.: Standard and Advanced SEOToolSet® Training in Southern California May 12-16, and a special one-day SEO Workshop at SMX Advanced in Seattle on June 10. This workshop sells out every year and attendees are turned away at the door. Register for the SMX Advanced one-day workshop and use partner code SMXA14BRUCECLAY at checkout to save 10% on the workshop. The code can also be used to save 10% on any ticket to the event.

Sharpen Your Competitive Edge Today!

All of Bruce’s courses include lessons on technical SEO, penalty prevention and recovery, content marketing, competitive analysis, semantic-based keyword research and other critical ranking factors that can give you an edge over the competition.

Class sizes are limited to guarantee interactivity with Bruce and supportive instructors, and often fill quickly. To register for class in Milan, Southern California, or on-site at SMX Advanced in Seattle, visit our secure training registration page today.

Register Now

  Feature
Social Media for Business: Which Social Networks Should I Invest In?
Author: Kristi Kellogg
 

Are you evaluating the many social media networks and aren’t sure which would return the most benefit for your investment if you were to build an active presence for your business? With so many choices, kicking off social media marketing can be overwhelming. Examine:

  • Criteria that can help a business evaluate if a social network is a good fit for its products and audience
  • Brands successfully engaging on the 6 most popular social networks
  • Who makes up the primary user base of each social network and the type of content that sees highest engagement

Read More

  Back to Basics
How to Use Google AdWords Express for Local Search Marketing, the Smart Way
Author: Paula Allen
 

Local businesses, from single-location shops to national chain stores, need to be visible where local customers are looking for them. How do you get your local business to show up in search results — on the web, in mobile, on maps, etc.? One way to get immediate visibility is to pay for a search marketing ad. Google AdWords Express is a simplified version of AdWords that gives small and local businesses a potential edge in the search results. In this article, read about:

  • Smart features in AdWords Express tailored to the local, small business user, including a pin on the local map listing and ratings shown in your ad
  • How to set up AdWords Express for a local business in just 10 minutes, from ad budget to targeting Google users by their location
  • Where and when Google chooses to show ads from AdWords Express

Read More

  Hot Topic
 

On April 9, Google announced that as a result of its latest move to secure user privacy, paid query data will no longer pass into Google Analytics from paid search listings; traffic from ads on Google will now be included within the keyword (not provided) bucket. Google AdWords advertisers still receive keyword referral data within the AdWords UI. The change primarily affects third-party paid search and bid management platforms that got their data by analyzing referring URL strings.

The search marketing industry had been expecting news of this nature since SMX West in March when Google Search Chief Amit Singhal expressed in his keynote address that there were discussions aimed at righting a perceived imbalance where paid search advertisers received data that organic optimizers did not, and that Google was looking for “the right solution for users who want their searchers secure — and our advertisers.”

The reaction from the search marketing industry since the official announcement has been measured, as the change does not result in a total loss of the data as query reporting remains intact in the Google AdWords user interface.

Bruce Clay, Inc. senior SEM analyst, Michael Shore, explained that paid search clients of the company have no cause for concern:

“There’s been panic like this within the industry before, like when Google went to secure search for their organic data. The industry was concerned but we’ve adapted. When AdWords changed to Enhanced Campaigns last year people were panicking but we adapted. With this change, people have their theories on Google’s true motives, but at the end of the day it’s not going to affect us from a campaign management perspective. We’re still going to have access to that search query data.”

An event next Tuesday, April 22, may have a bigger impact on Google advertisers. This week the AdWords team teased that more than 10 new products, features and research studies will be revealed. Analysts don’t expect the announcements are any cause for concern or anxiety. Google’s own announcement describes the coming changes as driven by searchers’ multi-device behavior and technology that will give searchers the right content based on context. Register to watch the AdWords livestream on April 22 here.

  Shuffles
 

Facebook will purchase Oculus VR, maker of the unreleased video game headset Oculus Rift, for $2 billion.

Steve Gahler is now the CEO of Portent, Inc. Former CEO Ian Lurie will move into a new role as principal consultant and agency chairman.

Walt Disney Co. will acquire Maker Studios for a reported $500 million. Maker Studios manages a network of 55,000 channels on YouTube and generates more than 5.5 billion monthly views.

Moz and Bitly announced a partnership. Bitly will now feed its click-tracking data to Moz.

  Shindigs
 

The brightest minds in small business will converge at ICON14 next week (April 23-25) in Phoenix.

The one-day Small Business Expo comes to Chicago on April 24. Registration is free!

Calling all web designers: An Event Apart (the conference that focuses on design and coding) comes to Boston April 28-30.

Community managers will flock to Chicago April 29-May 1 for the Social Media Strategies Summit.

SEOs will gather in the Los Angeles area for Bruce Clay's SEO ToolSet Training course taking place May 12-16. Search engine optimization is a constantly evolving industry and industry veteran Clay keeps SEOs up-to-date on the latest search engine changes (and how to deal with them).

For information on Internet marketing conferences all year long, check out the Internet marketing conference calendar.

  Attaboys
 

Since rolling out updates to its Pages, Facebook has been inundated with questions concerning the redesign. To help its users, Facebook posted an article addressing the five questions they hear the most frequently.

Google radically altered its pricing for its Cloud Platform services, slashing rates up to 85 percent.

Yahoo! turned 19 this month. See how the company celebrated around the world.

An anonymous donor gave 14 million Dogecoins (the equivalent of $11,000) to charity through a tweet.

Google launched an official Webmaster Blog for speakers of Portuguese. Fantástico!

  Word on the Wire
 

Earlier this month, Google split its stock, effectively decreasing the price of Google shares. Shares are now available for trading under GOOGL and GOOG.

Yahoo took steps to increase search security; traffic is now fully encrypted, browsing over HTTPS is now the default for Yahoo mail and more.

Earlier this month Google licensed hotel-booking software, indicating Google could be gearing up to make major moves as an online travel provider.

+Post ads are now available to all advertisers on Google+ with 1,000 or more followers.

Google was granted a patent for the Panda update, more than a year and half after Google's Navneet Panda and Vladimir Ofitserov filed the application.

Matt Cutts confirmed that Author Rank is a factor in ranking results that appear as "in-depth articles."

Gearing up for SMX Advanced 2014? The Seattle conference, taking place in June, is now accepting speaker submissions — find out what they're looking for and how to apply.

Google took action on the large guest blog network MyBlogGuest, run by noted blogger and Internet Marketing Ninjas brand manager Ann Smarty.

Matt Cutts announced Google took action on a German link network and a German agency network for violating Google guidelines.

Traffic referral data from Internet Explorer 8 will temporarily appear to drop while Google works on the back end.

Facebook is moving forward with video ads for businesses. The video ads will appear in the News Feed and can last 15 seconds. They play without sound unless clicked on.

Hot Topic

Shuffles

Shindigs

Attaboys

Word on the Wire


Top Blog Posts

How to Build Your Brand with Google+ Hangouts On Air


30 Smart Online Marketing Tips from SMX West


SMX Liveblog: Matt Cutts and Duane Forrester Talk Online Marketing (Meet the Search Engines)

 

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