Core Web Vitals: First Input Delay – What It Is and How to Improve It for SEO
“Core web vitals” is a set of core webpage functionalities that impact user experience. In May 2020, Google announced that core web vitals would be incorporated into a ranking algorithm update called page experience, set to hit in 2021.
At the time of writing, the current set of core web vitals includes:
- Largest contentful paint
- First input delay
- Cumulative layout shift
In this article, No. 8 in our series covering the Page Experience update, I’ll discuss first input delay, or FID:
What Is First Input Delay (FID)?
FID measures load responsiveness, which is how quickly a webpage loads and executes so that the user can interact with the page.
Google discusses FID here:
First Input Delay (FID) is an important, user-centric metric for measuring load responsiveness because it quantifies the experience users feel when trying to interact with unresponsive pages—a low FID helps ensure that the page is usable. …
Google cites two important reasons why the first input delay is important:
- The first input delay will be the user’s first impression of your site’s responsiveness, and first impressions are critical in shaping our overall impression of a site’s quality and reliability.
- The biggest interactivity issues we see on the web today occur during page load. Therefore, we believe initially focusing on improving site’s first user interaction will have the greatest impact on improving the overall interactivity of the web.
Keep in mind that FID will not apply to every situation, as Google points out here:
Not all users will interact with your site every time they visit. And not all interactions are relevant to FID … How you track, report on, and analyze FID will probably be quite a bit different from other metrics you may be used to.
How Is First Input Delay (FID) Measured?
FID measures the first impression of your site’s interactivity and responsiveness. It analyzes things like clicks, taps and key presses, which fall under the “responsiveness” category. It does not measure things like scrolling and zooming, which are related to animation.
Google recommends webpages aim for an FID of less than 100 milliseconds, which means the page would be able to respond to an interactive event within that time frame. In order to be considered “good,” Google’s threshold should be met 75 percent of the time, segmented across mobile and desktop devices. You can learn more about how Google creates thresholds here.
Google’s FID score
While the official threshold is 75% of pages loaded, Google says that for FID in particular, they “strongly recommend looking at the 95th to 99th percentiles, as those will correspond to the particularly bad first experiences users are having with your site. And it will show you the areas that need the most improvement.” This is true for both desktop and mobile users.
Keep in mind that the 75% is the sample. So, for example, if your site has 1,000 pages and Google indexes all of them, then 750 of them would need to have a good FID for the whole site to be classified as having a good FID. Google is saying that in reality, it should be 98% or 99%.
For developers, it’s important to understand that Google only measures the delay in event processing, not the “event processing time itself nor the time it takes the browser to update the UI after running event handlers.”
In other words, Google only measures how long the browser takes to start executing the event process. So, if you click on a link, it’s the delay between the time you click and the time the browser starts processing that click.
How Does First Input Delay (FID) Impact SEO?
FID is another way to speed up your webpages for visitors. Consider that fast page load times is already a best practice for SEO and a current ranking factor. FID helps keep visitors on your site because they can interact with the content faster.
When people bounce from your site, they may never come back and you can lose potential revenue. Not only that, but a sluggish site can also impact your rankings. That’s because Google’s AI, RankBrain, may take into account how a user engages with the search results.
Over time, if a website has enough visitors who go to the page from the search results and bounce back quickly, this could indicate they didn’t find what they were looking for. Because RankBrain’s goal is to analyze and serve the most relevant search results, rankings could suffer.
The good news is that most sites may already be OK when it comes to FID. In a study by Screaming Frog, 89% of mobile and 99% of desktop URLs fell within the threshold. The average was around 56 milliseconds on mobile and 13 milliseconds on desktop.
When looking at FID and search rankings correlation, Screaming Frog says that there’s much less of a correlation than for other core web vitals. But you need to recall that 2021 is when this becomes an important factor, and we would not expect an impact yet.
How Do I Improve My First Input Delay (FID) Score?
Google provides tools to measure FID in the field, including:
- Chrome User Experience Report
- PageSpeed Insights
- Search Console (Core Web Vitals report)
- Firebase Performance Monitoring (beta)
In our experience, the more you can give Google what it needs right away, without having to process too many things, the better Google will index your site the way you think it should be indexed. Indexing is hugely important for SEO as it influences what pages Google determines are valid or not.
Find out more about the coming update by reading our Page Experience series:
- What’s the Page Experience Update?
- How to Make a Mobile-Friendly Site
- Intrusive Interstitials & Why They’re Bad for SEO
- Safe Browsing to Protect Your Website, Visitors & Ranking
- HTTPS for Users and Ranking
- Core Web Vitals Overview
- Core Web Vitals: LCP (Largest Contentful Paint)
- Core Web Vitals: FID (First Input Delay)
- Core Web Vitals: CLS (Cumulative Layout Shift)
If you need technical SEO assistance, please contact us for a free consultation and let’s talk.