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September 9, 2010

SEO Hot Tub – 27th August 2010

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It’s that time again! Bruce Clay Australia’s SEO Hot Tub has delivered a host of new SEO tidbits for all to enjoy. The major topics covered in this session were Google real time search, Facebook places, Bing powering Yahoo! search results and some good stuff about optimisation.

Google Real Time search

Google real time search finally released its homepage including a few cool tools like conversion view, alerts and Geo-search. The standout features include:

  • Ability to filter custom location of updates
  • Top links function
  • Alert function for the updates

Using Google real time search we will be able to give more emphasis on optimising from sources like Twitter, Facebook and Friendfeed.

Facebook Launches “Places”

Now you can discover where your friends like to hang out! You can use Facebook places from your iPhone or iTouch too.

Facebook launched “Places” to achieve following goals:

  • Let people quickly find places of interest near them
  • Help people share where they are
  • Discover new places
  • Discover things to do

The best part is that Facebook have already launched an API for “Places” too!

Google showing more results from a domain

Google changed their ranking algorithm that capped results from a single domain at two, to a much larger number of results from any one domain. They have made the change to show more results to users from what they believe to be the most relevant site. This is most prevalent in brand related queries such as “apple” or “microsoft”.

Interpretation of ambiguous query through entity tags

This post discusses how search engines may recognise the intent of the searcher to provide results that are more accurate. In example, a search query “new york pizza Sunnyvale” could mean the following:

  • Pizza in New York, in a suburb called Sunnyvale
  • New York style pizza in a place called Sunnyvale
  • A place called New York Pizza in Sunnyvale

If the query was broken down into entity types (as shown below), then the search engine could choose what might match the intent of the searcher.

  • [new york pizza]/food [sunnyvale]/location
  • [new york pizza]/business [sunnyvale]/location
  • [new york]/location [pizza]/food [sunnyvale]/location

Search engines could potentially identify entities by keyword connections based upon information found from online.

Bing powering Yahoo! search Results

Yahoo! was reported to have given up its own search technology for Bing to completely power all aspects of organic search on Yahoo!’s various sites. Although Yahoo has a different skin, the organic results are seemingly identical although sponsored links and adverts are handled separately.

According to ComScore, the Yahoo and Bing alliance is now responsible for 28.1% of the search market whereas Google is responsible for 65.8%.

Some optimisation news

Page speed is now increasingly becoming an important factor in Google’s algorithm. YSlow is a helpful Firefox add-on that can be used for measuring page speed, performance and element loading times.

Google is widely testing a new search interface that updates the results as you type a query. Already seen from some of our desks here at Bruce Clay, it has been dubbed as “instant search”. If you can’t access instant search yet, don’t worry, it’s being rolled out worldwide across all of its domains and languages over the next few months.  Click here to read up a little more on Google Instant Search.

And that’s a wrap from Bruce Clay Australia’s latest SEO Hot Tub!

If you would like to learn more about SEO, Bruce Clay Australia presents two training courses in Sydney. To find out more, head to our SEO Training page.

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