Reputation Management Archives - Bruce Clay, Inc. BlogOctober 9, 2015
Personal branding and social strategy – it’s a subject close to all digital marketers’ hearts. Mark Traphagen, Matt Craine and Mel Carson are speaking on this hot topic at Pubcon Las Vegas. Hear what they have to say on the importance of personal branding in a world
where everyone is Googling everyone else in the this
October 8, 2015
What happens in Vegas may stay in Vegas, but what happens online spills into the real world and affects brands and businesses in a major way. Live from Pubcon Las Vegas 2015, Simon Heseltine, senior director of audience development at AOL, and Tony Wright, CEO and founder of WrightIMC, are giving an example-packed presentation titled “Reputation Management: How to Un-trash Your Brand” on the ins and outs of online reputation management.
Heseltine is up first, and he’s going to share the way people and brands fail at online reputation management, before he turns it over to Wright — who will share how to combat the fails.
Read the full liveblog.
January 13, 2014
If prospective clients search for your name on Google, are those results going to make them more or less likely to hire you? With strategic online reputation management (ORM), you can ensure that the search results establish trust, highlight your successes and, ultimately, work in your favor. By controlling the first page of your brand name SERP, you control the message the world sees when it comes to your name.
“For page one search results, you want to make sure there’s nothing in there that you don’t have total control over — it’s even better if you can extend that control onto page two and three,” said Robert Ramirez, a senior SEO analyst who has worked in Digital marketing for over a decade. “Online reputation management is especially important for lawyers, whose name is their brand.
July 12, 2013
Bruce Clay Europe’s director Ale Agostini has written a book in Italian about Your Reputation on Google and Social Media, titled just that. This book covers territory that everyone should be aware of as they conduct their business – personal and private – online.
“The difficulty of keeping a good online reputation is well understood in Italy mainly by companies with established brands and by VIP people that are well known. Other than that, it is still a mystery and people only realize the need when the problem occurs,” said Ale. “The role of this book is both to spark awareness by bringing evidence to light and to offer solutions to prevent online reputation problems.”
Read more about this online reputation management book with some words of introduction by the author.
February 7, 2013
Applebee’s is serving up a lesson in social media reputation management and crisis communications this week. There are multiple layers worth exploring in this story.
There’s the Reddit community whose mob mentality infected this story as it traveled across social media channels.
There’s also the social media marketing industry that has raised its voice against how Applebee’s handled the situation.
Herein I attempt to look at both because, of course, they’re overlapping and related. Yet because this story is deeply layered and complex, I merely skim the surface. Still, I think it’s enough to add a few things to your business’s guidelines for online discourse if and when your brand ever comes under fire.
May 16, 2012
There’s a fascinating story in the Atlantic of one historian’s ongoing social experiment intended to reveal the nature of truth on the web. He teaches a U.S. History course at George Mason University called Lying About the Past. The curriculum has uncovered a fragile balance between truth and fiction within online communities as students craft a hoax to see how long it can pass as fact. Outside of academia, one prankster and entrepreneur duped Facebook into believing Abraham Lincoln patented a pre-cursor to social networking.
August 17, 2011
Solo presentation by: Andy Beal, CEO, Trackur
What a way to start of Day 2 of SES San Francisco – with the adorable Andy Beal. I could just listen to him talk for days with his cute little accent that’s from somewhere in the middle of the Atlantic. I’m hoping to get some great nuggets of info from him today to help those of you who have Reputation Management needs.
Read more of Protecting Your Brand Online.
February 18, 2011
Facebook might not be thrilled in claiming responsibility or heroism for Egypt’s freedom. In fact, it’s quietly trying to stay under the radar so it can likely eventually expand into countries like China.
Nonetheless, it’s actually quite mind-blowing that Facebook served as a catalyst for the people of Egypt to join together in a fight for democracy.
We should still move forward with caution, though, even as we marvel and delight in what has happened. Mass connectivity has its advantages and its consequences.
Read more of The Age of Social Media: Can Facebook Set Us Free?.
August 19, 2010
Chris Sheridan is moderating and introduces Andy Beal, who has the solo presentation for this reputation management session. Andy steps down off the podium to do his presentation on the floor amongst all of us little people.
- CEO of Trackur.com
- Editor of Marketing Pilgrim
- Co-author of Radically Transparent
- Hates the social media guru/expert/Grand Poobah term, but prefers being an active user without the moniker
He has one blank slide with the SES template so he meets the conference requirement before reverting back to his preferred display.
5 keys to SERM:
1. Rethinking keywords
2. Spider Friendly
3. Me, Myself, & Irene (Andy’s favorite slide)
4. Anchor’s Away
5. SuperBrand to the Rescue
July 1, 2010
Crisis communications has evolved with the invention of social media, how (and how quickly) companies must respond in the event of a crisis is complex and swift. With real-time updates becoming part of the norm in the SERPs, a company in crisis should always be part of the current conversation.
Staring at the fish tank at my chiropractor’s office this week, I realized that BP’s Deepwater Horizon oil spill and the resulting sour of public opinion is an opportunity to look at social media and crisis communication.
Read more of BP, Crisis Communications and Social Media.