August 31, 2005

Blogger Beware?

Posted by Susan Esparza on 08/31/2005 @ 4:18 pm | Comments Off

Guest Entry by Kit Tran, SEO Analyst–Bruce Clay, Inc.
Even though blogging has become fertile grounds for lawsuits, Aaron Wall’s latest run in with Traffic Power is proving a point about the power of blogging as a marketing tool. His entry about Traffic Power’s cease and desist letter was immediately picked up by the Wall Street Journal. Why should … Read more


Filed under: Branding


Extra, read all about it!

Posted by Susan Esparza on 08/31/2005 @ 4:15 pm | Comments Off

The SEOToolSet Newsletter is done for the month of August. Subscribers will receive their newsletters in their emails very soon to be read at their leisure. Everyone else can follow the link to the online version.
What’s in this month’s news? Well, we’re going back to basics with a look at duplicate content and starting a … Read more


Filed under: SEOToolSet


August 30, 2005

SEO Book sued by Traffic Power

Posted by Susan Esparza on 08/30/2005 @ 2:19 pm | Comments Off

Aaron Wall, owner of SEOBook.com, was been served a cease and desist and has had a lawsuit filed against him. The claim states that “proprietary and confidential information” was published on the website but fails to state exactly what the information is supposed to be.
When I saw this yesterday, I thought it was interesting but didn’t really have any … Read more




August 29, 2005

Unicode characters in MSN Search

Posted by Susan Esparza on 08/29/2005 @ 4:20 pm | Comments Off

Welcome to the search game, MSN. Here’s your list of things to avoid and the ways your competitors (including the algorithm to beat, Google) have screwed up before and try not to do too many things wrong your first year.
What’s on the list? Well, here’s an example as provided by Barry at Search Engine Roundtable.
Unicode in results … Read more




August 25, 2005

Yahoo! Search Marketing Downtime Update

Posted by Susan Esparza on 08/25/2005 @ 3:05 pm | Comments Off

Barry at Search Engine Roundtable got a message from our friends at Overture regarding the upgrade to the DTC and the crash that followed.

“Yahoo! Search Marketing initiated a systems upgrade this past weekend to lay the groundwork for performance and availability improvements that our advertisers will see over the coming months. During this process, we encountered some unexpected issues that … Read more




AOL News second only to Yahoo! News in popularity

Posted by Susan Esparza on 08/25/2005 @ 11:32 am | Comments Off

AOL News, which uses a combination of Google News results, Topix.net information and human editing, is now more popular than both of its sources. AOL boasts a unique audience of 16.5 million according to a Nielson//Netratings report for July. Only Yahoo News is still more popular.
AOL News as relaunched in June along with the release of the new … Read more




Yahoo Bulk Submit

Posted by Susan Esparza on 08/25/2005 @ 11:17 am | Comments Off

While the wait for Yahoo Site Explorer goes on, there has been an upgrade to the submit page. The familiar submit page got a new line added.

You can also provide the location of a text file containing a list of URLs, one URL per line, say urllist.txt. We also recognize compressed versions of the file, say urllist.gz.
The service isn’t … Read more


Filed under: SEO Tools


August 24, 2005

Overture Down?

Posted by Susan Esparza on 08/24/2005 @ 1:34 pm | Comments Off

Guest Entry by Erin O’Brien, SEM Analyst-Bruce Clay, Inc
What’s going on over at Yahoo!? Over the last few days we have been having trouble logging in to manage our Yahoo! sponsored search accounts. Yes, Yahoo Search Marketing was down for “system upgrades” this past weekend, but it still seems to be running extremely slow or not at all. … Read more




Google Talk

Posted by Susan Esparza on 08/24/2005 @ 9:13 am | Comments Off

The rumors are true. Google Talk really does exist and as always Search Engine Watch provides a good rundown of the features. Google Talk uses your existing Google account and automatically adds any contacts that also have the service as well as lines up the rest of your contact list for invitation and features integration into the gmail … Read more


Filed under: Branding


August 23, 2005

Not that it’s not cool…

Posted by Susan Esparza on 08/23/2005 @ 10:48 am | Comments Off

Matt Cutts is, um, happy about Google winning the NIST challenge. Says Matt, World-class machine translation makes me hot.
Actually, I can’t laugh too much. I have to agree that I’m looking forward to the day when machine translation is good enough to make world-wide communication a breeze. It’ll make everything harder for … Read more




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