March 2008 Archives : Bruce Clay Blog

March 31, 2008

Schedule for Ad:Tech San Francisco 2008

Hi, Friends. It’s time to talk about what sessions we’ll be covering at the next search-related conference. This time it’s Ad:Tech San Francisco and Susan is the one who will be doing all the liveblogging while I sit home-side consuming fruity drinks with little umbrellas in them. Ah, how the tides have changed. Bruce has [...]




March 28, 2008

Friday Recap 03/28/2008

Hey, hey, Emo Kids. It’s Friday. And there are donuts in the office thanks to my sweet delegating skills. And Susan isn’t here (again. Does she ever come to work?). Life is pretty good. Well, pretty good considering I have a mental disease. I know, I was shocked too, but according to The Guardian, Internet [...]




March 27, 2008

We Do Need SEO Standards

Over at Search Engine Land, Jill Whalen writes that we don’t need industry standards and just like that my inner pit bull wakes up and starts mouthing the gate. It’s like a tic. As you might imagine, I disagree with Jill. Taking a look around, I think we are absolutely at the point where it’s [...]




Search Headlines – Google & YouTube Edition

In case you missed the memo earlier, all today’s headlines must revolve Google and its related properties. It’s a rule. Live with it. Google Not Punishing Sites Retroactively…Or Are They? Search Engine Watch had me raising an eyebrow when they interpreted a post from Dave Naylor to suggest that sites could be penalized for selling/buying [...]




March 26, 2008

Google Can Keep Its Site Search To Itself

Barry Schwartz commented on a thread from WebmasterWorld that shows at least one site owner is happy about Google’s new search box within the search results idea. According to the WMW member, once Google began displaying a search box next to his SERP listing traffic doubled overnight. First of all, really? Maybe I’m overly skeptical [...]




What To Look For When Hiring Bloggers

There’s a vicious rumor going around the SEO blogosphere that I have some kind of blogging knowledge and insight on what makes a good blogger. I’ve tried to dispel this myth with my sucky blogging, but it doesn’t seem to be working. The emails from people looking to bring a blogger on board asking for [...]




March 25, 2008

Local Search Engine Optimization Doesn’t Exist

There are plenty of things about search engine optimization that confuse me to no end. One of the biggest sources of confusion for me is our intense need to coin a million terms to describe the same thing. In my humble little brain, there’s no such thing as local search engine optimization. It’s just search [...]




SEO Headlines 03/25/2008

Matt McGee Offers Very Polite Smackdown Matt McGee is one of my favorite people in the industry and today he reminds me why with this Google Wants Your Analytics Data Badly (An Open Letter) post. I mean, how many people do you know that can still come off as an adorable, huggable teddy bear when [...]




March 24, 2008

Worst. Web Site. Ever.

Fact: The best way to ruin anything is to take away the simplicity and intuitiveness of something and complicate it with technology and/or stupidity. Seth Godin hit on this topic in his recent post about the world’s worst toaster. In case you didn’t know, the world’s worst toaster is the one that requires 10 steps [...]




Jason Calacanis Is The Devil & SEOs are Children

A week or so before Jason Calacanis was due to give his keynote at Search Engine Strategies New York, search marketers decided to start a movement to "out" him as being misinformed about search engine optimization. The idea was to submit questions to ringleader Liana Evans and then we’d all get to watch Jason squirm [...]