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September 2008 : Bruce Clay Blog

September 30, 2008

Schedule for SMX East 2008

It’s that time again. Bruce Clay, Inc. is gearing up for SMX East. That means people to greet in the expo hall and presentations to liveblog from the session rooms. Oh, and parties. Let’s not forget the parties. Plus, it’s not too late to register for the SEOToolSet Training course, being presented for the first […]




September 29, 2008

Where the Company Name Meets the Company Brand

Peanut butter without jelly? Grilled cheese without tomato soup? There’s no denying that the Bruce Clay blog won’t be the same without Lisa’s creative words and unique insights. But I see a more broad symbolism behind these analogies. It comes down to this: a company name is almost worthless without a company brand. If Lisa […]




September 26, 2008

Signing Off

…And it always will be. That’s it for me, but thanks again to the awesome Bruce Clay, Inc. readers who have put up with me and my crazy over the last two and a half years. You helped make this place home and I take with me all the kindness that was shown here. If […]




Friday Recap: Kittens and Cupcakes Edition

Grab on to your cupcakes, this is my last Friday Recap! Eric Lander says that means this one has to be especially good. Thanks for putting the pressure on me, Eric. Remind me to hunt you down and kick you. In the face. Okay then! I became a Twitter Meme this week after all the […]




September 25, 2008

Matching Your Online Brand to your Offline Brand

Three companies annoying me lately for killing their brands and how: Apple says they’re more than just the preferred computer for trendy kids using their daddy’s credit cards, and then they boot object-of-my-search-crush Kevin Ryan, not a trendy kid OR using his father’s credit card, out of their store in favor of the mindless surfing […]




September 23, 2008

Google’s G1: Something Else To Get Unjustifiably Excited Over

So I’m curious, are you excited about the Google Phone announcement? Do you even care? Personally, I don’t. I just bought my first BlackBerry Curve (in pink!) a few weeks ago so I’m contently sitting in my corner ignoring all of you. However, I know Susan is pretty amped on it. The idea of an […]




Blogger evolution

Two and a half years ago Susan and I thought that we needed a blogger to help get the word out about our beliefs and support for our still emerging industry. We were in need of a new writer. The industry and business was growing, opportunities to comment constructively and with a bit of humor […]




A Report on Blogging

The 2008 State of the Blogosphere is being released in parts and makes for some darn fine reading. The five parts are being published one a day through the end of the week. Today is Tuesday so that means we’ve seen two: Who are the Bloggers and The What and The Why of Blogging. Here’s […]




September 22, 2008

Handing Over The Keys To The Blog

I’m just going to get to it. After lots of soul searching, heartfelt conversations with friends, and intense debate between Swat, Jack and myself, I’m making the very difficult personal decision to leave Bruce Clay, Inc. and move back to the East Coast just in time to see it obliterated with snow and become a […]




September 19, 2008

Friday Recap: Pirate Liberties Edition

While today is Talk Like a Pirate Day everywhere else, at Bruce Clay, Inc., it’s also Dress Like a Pirate Day. If you check out Bruce Clay, Inc.’s Flickr page you’ll see that some of us got a little more into it than others (guilty as charged). Friday + Fake Holidays = Awesomeness. (Please note: […]




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