March 2010 Archives : Bruce Clay Blog
March 31, 2010Personalised search, breaking the bad news
When meeting someone new, questions about what you do for a living will invariably arise. Of the 2 and a bit years I’ve been working in search engine optimisation, my reply to those questions was frequently met with blank stares, especially from the older generation (to whom I now just reply, “I work in IT”). [...]
March 30, 2010
5 Things You May Not Be Leveraging for Twitter
It’s hard to believe Twitter turned four last week. Since its arrival, Twitter and its cousins in social media have been shaping online communications. And continually, marketers have more opportunities to reach audiences as technologies evolve.
Some of the more recent changes to the landscape are worth reviewing in order to make the most of your online presence. Here are five features, resources or strategies related to Twitter that you may want to consider in your online marketing strategy.
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March 29, 2010
Measure twice, cut once
It is an old carpentry idiom, but it can apply to many things in today’s world and SEO is certainly one of them. When we start a relationship with a client, it’s always best to be involved in the website development process as early as possible and preferably be involved in the development of the [...]
March 26, 2010
Search Engine Demographics
Search engine marketers are in quite a unique position. Unlike any other marketing platforms, our industry is dominated by the one channel. Google is the source that the majority turns to, leaving minimal competition and therefore little pressure to look outside what is, at this point, basically ‘a given’. But the effects of marginal competition [...]
March 25, 2010
Conversion Ninja Toolbox
This is it! Our final session of SES NY and it’s sure to be a great one. Why? Ninjas and Tim Ash are involved. End of story. Or is it just the beginning?
Intro by Sage Lewis, President, SageRock.com
Solo presentation by Tim Ash, CEO, SiteTuners.com
Sage starts off with his signature high energy, which is surprisingly energizing at this point in the show. He says that Tim will be giving a keynote at Conversion Conference in San Jose in May and that the early bird rate ends April 15.
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Spotlight on Fashion: Blogging for Style
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21 Secrets of Top Converting Websites
Bryan Eisenberg, @TheGrok, says don’t worry about taking notes because MarketMotive will be making the presentation available: http://tr.im/mmsc3. Okay, I’m done. 
There are always reasons why our sites are going to suck. If you think about it, the average conversion rate is around 2-3 percent. When you’re sending out direct mail, pushing out “junk” then 203 percent is great. But things are different on the Web. People are going to you. We need to get over this idea that 2-3 percent is good enough. You should have a goal to get your conversion rate to 10 percent. Take a few of the following tips (they won’t all apply) and leverage them.
Read more from 21 Secrets of Top Converting Websites.
Eye Tracking Research Update
Moderator:
Anne F. Kennedy, SES Advisory Board, Founder & MP, Beyond Ink, FP & CMO, Joblr.net
Speakers:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Jeremi Karnell, Co-Founder & President, One to One Interactive
Susan Weinschenk, Chief of User Experience Strategy, Human Factors International
Ahh. One of Susan’s favorite subjects. Shari Thurow is up first.
Continue reading Eye Tracking Research Update.
March 24, 2010
Google leaves China, again
The official Google blog has announced that after negotiations and much thought they will stop censoring results within China and that visitors to Google.cn will redirected to Google.com.hk ( interestingly, Google is using a 302 temporary redirect to achieve this). Sergey Brin has said, “There’s a lot of lack of clarity. Our hope is that [...]
Where Search and Social Media Collide: Real-Time Search and Twitter
We’re here at the last session of the day and we’ve got another exciting search-and-beyond OMS session. This time the beyond is social.
Speakers:
Rand Fishkin, CEO, SEOmoz.org, @randfish
Harry Gold, CEO, Overdrive Interactive, @HarryJGold
Aaron Kahlow, Chairman & Founder, Online Marketing Summit, @AaronKahlow
Mike Mothner, Founder & CEO, Wpromote Inc., @mothner
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