April 2010 Archives : Bruce Clay Blog
April 30, 2010Friday Recap: Search Sausage Experiment Edition
Goodbye, April. Hello, weekend! It’s recap time again!
Have you had a tough week? Ze Frank has written a song just for when you need a reminder to take a deep breath and chill out. It’s aptly titled the Chillout Song and while he wrote the song himself, all but his part of the vocals were contributed by his fans.
Read more of Friday Recap: Search Sausage Experiment Edition.
April 29, 2010
Share Your Small Biz Smarts and Win!
This weekend we kick off our Small Biz Discovery Contest. It’s an event that starts with participants sharing actionable advice with the small business community about search engine optimization, pay per click advertising and social media marketing, and ends with one lucky grand prize winner receiving a 3-day pass to Search Engine Strategies San Francisco!
We’re hoping the contest entries will act as a free educational resource — a collection of powerful and important Internet marketing tactics that small businesses should be aware of. And we’re offering some sweet prizes to those who are willing to spare 750 words to answer the question:
“What one recommendation would you share with small business owners to improve their online presence?”
Read more of Share Your Small Biz Smarts and Win!.
April 28, 2010
Socialites Meet Social Tendencies — SEM Synergy Extras
Confession time! (These are always so fun.) I indulge in the reality TV show called “Real Housewives of New York.” These privileged, confrontational ladies afford a guilty pleasure — a dash of intrigue and excitement I’d rather personally experience only as a couch potato.
So on Real Housewives of New York last week, Crazy-Eyes Ramona went to a party that Holds-A-Grudge Jill was hosting for Kodak. Leave it to Ramona to break the ice with pleasantries along the lines of, “Jill, do you really want to be associated with Kodak, a dinosaur going out of business?”
Sorry Ramona, I beg to differ. You may have a successful line with HSN (pot, kettle, anyone?), but I think you’ve missed the point of the party. Kodak’s event promoted its online photo gallery. The site has all the functions you’d expect of the old-school photo line, like prints of all sizes and photo-adorned tchotchkes, but it’s clearly trying to get in line with the times.
Read more of Socialites Meet Social Tendencies — SEM Synergy Extras.
April 27, 2010
Comment to your heart's desire
We have been having some periodic problems with the commenting system at the BCA blog. I think we have just about cracked the problem, so comment away all you fantastic readers.
Developer Day – Search Friendly Web Development | SMX Sydney
Developing a crawlable infrastructure Speaker: Michael Motherwell, SEO Rainmaker – MMIT Consulting The session started with Michael Motherwell and his presentation on developing a crawlable infrastructure. The most important points included the following: Content – Create unique and valuable content. Avoid duplicate content, most common errors are caused by session ids, tracking codes, capitalization (www.example.com.au [...]
WordStream for SEO: As Close to Natural SEO Copywriting as It Gets
It seems a contradiction of terms. Natural SEO copywriting. Is the content written “naturally,” by which I mean, writing the way it’s been done for centuries, with a human audience in mind? Or is it written for SEO, for the bots to lap up strategically placed keywords and reward rankings in return?
I read an incredibly thoughtful essay on how Google’s system of search and advertising has encouraged a deterioration of the written word. The author describes his experience writing for sites like eHow. As the story goes, the parent company tracks popular search terms and projected AdSense revenue, and based on that data, a computer synthetically generates article titles.
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April 26, 2010
Content Boot Camp: Your Company Is Great So What?
How does someone choose Company/Product/Service A over Company/Product/Service B when they’re both very similar? It starts with discovering your unique selling proposition (USP) and clearly communicating it. Read more of Content Boot Camp: Your Company Is Great … So What?
April 23, 2010
SMX Sydney 2010 | Site Clinic
The last session of the day and my back is thankful for that. Here are some great insights from the site clinic: www.goodness.com.au URL’s should be short and descriptive, not full of unknown parameters Have text behind an image Use header tags Don’t use session id’s 404 error page could be improved Make sure www [...]
Real Time Search, User Generated Content and Social Networks | Greg Grothuas
Greg starts off by showing us a real-time result for the volcano in Iceland. Real time is shown for a small fraction of queries when Google thinks it’s relevant. You can also get the real time results by clicking on the latest result within the more options section of the google search page. New feature [...]
LAMP & Microsoft Stacks | SMX Sydney | David Cropley
Stacks generally serve internet pages. Lets find out how modifying stacks can make sites load faster, it’s all about speed. Microsoft Stacks The IIS SEO toolkit is a great place to start with people using IIS, it will allow you to get a better understanding of your site from an SEO perspective Use viewstates ( [...]
