July 2011 - Bruce Clay, Inc. BlogJuly 29, 2011
Once a local business has accomplished setting up their basic foundation for local search optimization, they sometimes dither around wondering what tweaks they can do next to help themselves rank better for local search queries and in map searches. One major area of optimization that many businesses ignore is in optimizing their images. While you may not care about whether your site ranks well under image search, the advent of Blended Search (which Google calls “Universal Search”) has meant that pictures often have the chance to rank on the main search results page. Even before Google, Bing, and Yahoo! had really pushed Blended Search results, well-optimized images were already a major component for helping webpages to rank well in keyword search results. Since this can help in the same way with more specialized local search results, here are a handful of optimization tips to help you get as much advantage as possible from images.
Read more of 10 Image Optimization Tips For Local SEO.
July 28, 2011
“What we’re really doing is building an augmented version of humanity.” Eric Schmidt, Google CEO 2001 – 2011
When you’re born, you cannot see your mother’s face. Two months: that’s how long you spend learning to see. Though born with all the components needed for vision: your eyes and your brain – you do not see clearly. Arguably, you also don’t know what you’re ‘seeing’.
So, you have the necessary hardware, but your software, your database, your processing power, and your neural networks aren’t yet up to scratch. They can’t take meaning of what is in the line of site. Nor can the brain cook up a response based on this stimuli.
But inside of two mere months, you begin to respond to complex signals and develop the neural processing skills required to truly see. Biological vision, in its purest form. Visual acuity. Vision no man or machine can emulate.
Your vision at birth is an analogy for the current state of visual search. So let’s start at the beginning.
Read more of Augmented Reality and the Future of Visual Search.
July 27, 2011
Content may be king, but without SEO, content rules over very few subjects; if you discount the finer points of SEO, your amazing content will get you nowhere.
Not too long ago, I posted this — admittedly more technical/advanced — SEO article on subdomains vs subfolders to my blog and promoted it through various social channels, including LinkedIn. Not long afterwards, a few less-than-positive comments surfaced in the LinkedIn discussions, and all of them hawking the same tired rhetoric. Here’s one:
“wont make a difference. what matters is quality content and giving the user what they want”
There is a business-ruining problem with this view. Of course the thing that matters most is quality content! However, there are literally hundreds of companies in almost every niche who think that all they have to do is produce good content and they will be successful. It is simply not the case in an even relatively competitive market.
July 26, 2011
As with any business in the information age, marketing has become a more and more specialized discipline. Long gone are the days when companies would just put up a billboard or record a radio advertisement, and expect the compelling copy to make the sale. Even within the Internet age, there has been an evolution—the indiscriminate pop-ups of the early World Wide Web era have evolved into the current search advertising market, which predicates itself on complex algorithms meant to divine the most effective results.
Effective Web marketing relies on cutting waste; business owners can no longer afford for their marketing to cast wide and survive on the scant percentages that are converted by a national ad campaign. The “Holy Grail” of marketing, therefore, targets the people most interested in buying your merchandise/booking your service at the moment of peak interest.
July 25, 2011
Monday can be tricky to navigate, but here’s a little sunshine to brighten the week-long journey ahead! It’s guest blogger week on the BCI blog, and we’re thrilled to have a few Digital marketing industry super stars stopping by our happy home. Check in every day for what we hope offers a light-bulb moment. Let’s all give a warm welcome to these awesome guests.
Read more of Welcome to Guest Post Week on the Bruce Clay, Inc. Blog.
July 22, 2011
Happy Aloha Friday, no work ‘til Monday, as they say in theIslands.
We’re a diverse and multi-cultural bunch here at Bruce Clay, Inc, so in honor of our Spanish speaking amigos y amigas around el mundo, planking esta’ muerto. For those of you who speak the King’s English and are as obsessed with memes as we are, and haven’t heard, planking, which apparently Tom Green started in ’94, is dead!
In just a few short weeks, planking has become an artifact of a bygone era — relegated to the past tense like boy bands, scrunchies, and the Macarena, all of which have an existence that is way too embarrassing to acknowledge.
July 21, 2011
Building your brand as a professional sometimes takes more than just recognition within your place of work. If you really want to take it to the next level, you have to start making a name for yourself that’s not cuffed to the company you work for.
If you’re in the Digital marketing industry like me, marketing your personal brand online seems like a no-brainer, piece-of-pie concept, right? Except it’s not easy. It’s work. And if you let it fall by the wayside like I have, you’re not going to take full advantage of all the opportunities available to you.
So, let’s examine some of the things I’m not doing right as an example of what you shouldn’t do either — no matter what industry you’re in.
July 20, 2011
Mommy bloggers. We all know of this subset of the blogosphere dedicated to the joys and headaches of child rearing. But in a way, one might conceive that every blogger is a mommy blogger.
If you’re a blog author, you can relate to the excitement that comes from ushering a post into the world, the responsibility you take on for growing it up right, and the sense of personal accomplishment you get when KPIs improve. Like a proud parent, you care about your blog’s success. When you chose to give life to and maintain a blog, you did so with the hope that over time, it would become the best it could be, with smart things to share and a healthy social sphere.
July 19, 2011
Hot off the presses, July’s SEO Newsletter is packed with helpful advice about new developments and services that no Internet marketer can afford to miss.
In this edition of the newsletter you’ll find guidelines for implementing the Google +1 Button on your website, best practices for optimizing a local business’s Google Place page and an illustrative look at an interdisciplinary approach to Digital marketing.