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Virginia Nussey, Content and Media Manager

Virginia Nussey

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I'm Virginia Nussey, content and media department manager at Bruce Clay, Inc. I joined BCI in 2008 as a content writer and blogger. Now I oversee and edit content we write for clients and BCI. The company publishes a website and blog, a weekly podcast, monthly newsletter, multiple books and has a presence on many social communities.

Posts by Virginia Nussey

October 9, 2015

Building an SEO/SEM Agency – #Pubcon Liveblog

Building an Agency session liveblog

What makes a great SEO or SEM agency? This question applies to companies looking to hire an agency, since they need to make sure they’re working with an agency team that can not only write a good RFP but also drive their KPIs. However, in this Pubcon Las Vegas session the speakers come at it from the agency’s point of view: How can you plan, start, hire, train and grow a successful agency team that can produce as well as sell?

Read the full liveblog with slides.

Millennial Expectations and Search Behavior Trends with Google’s Gary Illyes

Googler Gary Illyes_ Generation Y

Getting to know Millennials has been a hot topic at Pubcon Las Vegas 2015. Everyone’s talking about Millennials, including Google’s Gary Illyes (who’s a millennial himself!). He took the stage to deliver the grand finale keynote, and he’s going to tell us how Google is thinking about Millennials and how they’re shaping the future of search.

Read the liveblog report of Googler Gary Illyes’ keynote address at Pubcon Las Vegas 2015.

October 8, 2015

The High Cost of Free Traffic: Pubcon Keynote by Wil Reynolds

Wil Reynolds feature image

Not sure about going into paid search? The question is not whether or not to go into paid, says Pubcon Las Vegas keynote speaker Wil Reynolds. Instead, it is: what are you building that is worth paying for people to see. In this day four session, Wil talks about why it’s vital for brands to be creating “content that’s worth paying for.”

Read the liveblog The High Cost of Free Traffic.

October 7, 2015

SEO in a Two Algorithm World: Pubcon Keynote by Rand Fishkin

Rand Fishkin

On top of traditional SEO optimization factors (ranking inputs include keyword targeting, quality and uniqueness, crawl/bot friendly, snippet optimization, UX/multi-device optimization) SEOs need to optimize for searcher outputs (CTR, long-clicks, content gap fulfilment, amplification and loyalty, task completion success). In this Pubcon Las Vegas session, keynote speaker Rand Fishkin of Moz talks about searcher outputs and uncovers five elements of modern SEO.

Read our liveblog SEO in a Two Algorithm World.

Search and Social Content Strategy – #Pubcon Liveblog

Feature Image Search and Social Strategy

How much time should you spend creating and promoting content? What’s the relationship between search and social? Get practical and effective content tips from the experts in this Pubcon Las Vegas session on search and social content strategy. Jordan Kasteler, our very own Mindy Weinstein, and Bill Hartzer all share their unique tactics on how to improve content that shines for both SEO and social campaigns.

Read our Liveblog Search and Social Content Strategy.

Google AdSense AMA Keynote: Ad Blockers, Accelerated Mobile Pages and EU Cookies

Historic #Pubcon Keynote focuses on

Good morning from Las Vegas! Brett Tabke, Pubcon’s founder and this morning’s moderator, says this is only the second time that AdSense has been chosen as a Pubcon keynote topic. This is an Ask Me Anything style format and these questions came up from different forums and places including WebmasterWorld forum. The topics in this quick Q&A range from how Google is trying to solve the problem with ad blockers to the just announced Accelerated Mobile Pages project and EU cookie issues.

Our distinguished Googlers, Product Manager Richard Zippel and Head of Publisher Policy Communications John Brown, introduce themselves …

Read the full liveblog.

Keywords and Keyword Research – #Pubcon Liveblog

Keywords and Keyword Research – Pubcon Liveblog Feature

Keyword research – it’s the first step in the search engine optimization process, according to Bruce Clay, Inc. In this Pubcon Las Vegas session, Bruce Clay himself along with fellow presenters Craig Paddock and Ash Nallawalla talk about how to perform the best possible research methods for your keyword processes.

Read the Liveblog of Keywords and Keyword Research now.

October 6, 2015

Long Term Success with Reddit – #Pubcon Liveblog

Brent Csutoras

How much do you know about Reddit, and are you using it the right way to build your online presence? Brent Csutoras, social media strategist and content marketer, takes center stage at Pubcon Las Vegas to help you not only understand Reddit but also how to achieve long term success on the site.

Read our Liveblog Long Term Success with Reddit.

Beyond SEO: Marketing for Wearable Technology & Beacons – #Pubcon Liveblog

Marketing for Wearable Tech

The Pubcon session called “Beyond SEO: Market Intersection Optimization” is really about marketing to users with wearable technology — including:

  • Using beacons for hyperlocal marketing
  • Creating content for wearable devices
  • Social media tips for Apple Watches

Read the full liveblog.

Guy Kawasaki’s 10 Tips: How to Perfect Your Marketing

Guy Kawasaki Pubcon 2015

Day 1 at Pubcon Las Vegas starts with a session by Guy Kawasaki that’s to the point and doesn’t suck, as the chief evangelist of Canva takes his own advice for giving a high tech speech. Guy is a name-brand marketing pro and an evangelist. He’s the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and has a million and a half Twitter followers who follow him for his marketing insights.

In this insightful session, Guy shares 10 tips you can start implementing now on how to enhance your marketing in the age of social media.

Read the full liveblog of Guy Kawasaki’s How to Perfect Your Marketing.

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