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Virginia Nussey, Content and Media Manager

Virginia Nussey

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I'm Virginia Nussey, content and media department manager at Bruce Clay, Inc. I joined BCI in 2008 as a content writer and blogger. Now I oversee and edit content we write for clients and BCI. The company publishes a website and blog, a weekly podcast, monthly newsletter, multiple books and has a presence on many social communities.

Posts by Virginia Nussey


August 10, 2015

Google Local Search Results Now Dominated by Ads. Is It the End of Organic Local SEO?

dreamstime_xs_28414058

Google local results shifted in two significant ways that local businesses and home service providers should take note of.

1. Fewer local organic results display on the first page.
Where last week seven local results were shown next to a map for a local-intent query, this week we see only three organic local listings by a map. As a result, local businesses ranked beyond the top three have no organic visibility.

2. Google is testing a new search ad format for home service providers.
Google is beta testing home service ads. To be included in this coveted space, service providers must meet the most stringent qualifications for advertisers yet, including background and license checks, online reputation checks and mystery shopping checks.

Read about how the changes impact local SEO.




July 22, 2015

19 Fresh Thoughts on Link Building & Disavow Shared by Top SEO Minds from John Mueller to Neil Patel

Fresh thoughts on link building image

Among search engine optimization folks there are a couple questions that continually spur on conversation, and one of them is: Link building — is it black hat? The last few weeks have seen a surge of articles and online chats on the topic of link building and its proper place in search engine optimization. Recent discussions about links bring to light the battle-worn wisdom of knowledgeable, go-to search engine optimization minds, like John Mueller and Neil Patel, whose advice has been indispensable in the two years since we first were introduced to Google’s Penguin algorithm update.

We’ve harvested 19 fresh thoughts on link building, link cleanup and disavowal, covering:

  • Link building today — its current definition and role
  • Natural vs. unnatural links — staying in Penguin’s good graces
  • Disavow files — tools and techniques for backlink cleanup

Read more




March 5, 2015

Make Raw Data Meaningful: Excel Formulas and Data Visualization

Excel-SMX_453x453

In this SMX West liveblog coverage of the session “Expert Excel Essentials” we’re reminded that Excel is a versatile problem solving tool that everyone has access to. Let’s turn raw data into something that people understand and can make decisions using.

Moderator Chris Sherman says that an Excel-focused session has been running at SMX for a few years. It started as an experiment. Search marketers know Excel but there are different levels of knowledge and skill. If used properly Excel is a Swiss Army Knife, so it pays to invest in your Excel chops. After hearing the Excel tips shared here you’ll be inspired to go back to your job and do things in a tool (Excel) that everyone has, so you’ll make a difference.

Read Turn Raw Data Into Meaningful Data Visualization with Excel




It’s an Analytics Toolbox Bonanza: Advanced Tools & Custom Dashboards #SMX

Analytics Toolbox Bonanza liveblog

There’s a good chance you’re not using website analytics tools to their full potential to benefit your understanding of your visitors and your site. In this liveblog coverage of the SMX West session “What’s In My Analytics Toolbox,” you can get familiar with Google Analytics custom dashboards that you can create for your own site, and get to know the Google Tag Manager and how using it can give you insights on some of the otherwise hidden behaviors of your visitors. You’ll also be introduced to a powerful open source platform, Knime, that lets you merge data and visualize data in one place.

Read the full liveblog.




The Cutting Edge of Structured Data Implementation: Deep App Actions & Sitewide Dynamic Triggering #SMX

The Cutting Edge of Structured Data liveblog

It’s not enough just to implement structured data. That’s par for the course, a requirement now and not an advanced opportunity. We’re not early adopters and we have to think about the next step.

In this liveblog coverage of the SMX West session “The Next Generation of Structured Data: Taking Markup To The Next Level,” you’ll learn about some advanced things you can do with structured data. Our presenters go beyond Rich Snippets into the cutting edge of what Google’s developing in data markup. Find out what speakers Mike Arnesen and Justin Briggs had to say in the full presentation liveblog.




March 4, 2015

SMX West Keynote: How to Get Critical Online Reviews in Today’s Social Economy

Bill Tancer

Bill Tancer, author of “Everyone’s a Critic,” is the general manager of global research at Experian Marketing Services. This makes him the world title holding data geek. On Twitter he’s @billtancer. For today’s keynote he’s going to do something different and never before presented. He’s going to share a behind-the-scenes tour of his book “Everyone’s a Critic.” The story involves an Icelandic volcanic eruption, a review that “this place sucks,” and a near heart attack at his kitchen table.

Read our liveblog coverage of Bill Tancer’s SMX West keynote address on How to Get Critical Online Reviews in Today’s Social Economy




Conversion Tactics for SEOs – #SMX West Liveblog

Conversion Tactics for UX-Focused SEOs

At this SMX West session, our esteemed speakers talk of conversion SEO, emphasizing that the role of SEO doesn’t end at getting traffic to the site. Once you have the fish on the line, then what? As one speaker says, “Think about SEO not as search engine optimization but as search experience optimization.” Consider search as bigger than just search engines and get UX recommendations through streamlining the checkout process to surveying search visitors. Speakers on this panel: Mark Munroe, founder of SEORadar; Matt Storms, SEO at MattStorms.com; Lisa Williams, president and founder of Sustainable Digital Marketing.

Read the full liveblog to learn how to do “search experience optimization.”




Penguin Penalty Prevention: Link Acquisition & Audit Techniques You Need to Know

Penguin Penalty Prevention - SMX liveblog

In this SMX West session you’ll learn how to assess whether or not your site has been affected by manual link penalties or by the Penguin algorithmic link penalty. You’ll also learn how to do backlink analysis with recommended tools and how to request link removals. Read the full liveblog coverage of presentations by Marie Haynes, Rae Hoffman and Sha Menz.




Mastering AdWords Scripts for Search Marketers – #SMX #21B

Mastering AdWords Scripts liveblog

This liveblog of the “Mastering AdWords Scripts” session at SMX West is designed for search marketers who have already written AdWords scripts. The three-expert lineup of speakers moderated by Matt Van Wagner dives deep (and fast!) into how scripts in an SEM toolkit make ads more flexible and powerful.

Read more of Mastering AdWords Scripts




March 3, 2015

SEO Automation for Expansive Websites #SMX #14A

Michael Nguyen at SMX West

This SMX West 2015 mini session is a presentation grounded in the belief that you can automate everything for SEO and directly integrate it to your products. This is especially important for large websites. Michael Nguyen, Director of SEO at Connexity/Shopzilla, is our presenter.

What is a large website? Too big to fit in your head. Examples are networks of sites and sites with thousands and millions of pieces of content. Enterprise sites and long-tail businesses are also to be considered large.

Large sites have big problems. Good things about large sites include domain authority and a lot of content.

Read on for the problems with large websites — and solutions including an automation platform.




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