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Virginia Nussey, Content and Media Manager

Virginia Nussey

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Virginia Nussey is the content and media manager at Bruce Clay, Inc. She joined the company in 2008 as a writer and blogger. Today she produces and manages content for clients and BCI, including the company's website, blog, weekly podcast, monthly newsletter, multiple book titles and social media presence.

Posts by Virginia Nussey

September 23, 2016

The Long-Anticipated Real-Time Penguin Is Live

icy landscape

Editor’s note: We’re updating this post as we get more news and comments.

Big news in the world of search this morning. Google released a major update to its link analyzing algorithm, Penguin, today. This latest update is the long-anticipated upgrade that will help sites previously penalized by Penguin get out from under the SEO shadow of spammy paid links.

Read comments from our VP Duane Forrester and Google Webmaster Trends Analyst Gary Illyes in this post.

September 22, 2016

Keep It Fresh: Steps for Updating Your Website Content

fresh mint

There are four pillars of SEO content: expertise, authority, trust (E-A-T) and maintenance. These are exactly the qualities search engines look at to rank your site. Google even says so outright in its Quality Rating Guidelines.

Here we drill down into maintenance — keeping your content up to date and ever-relevant.

BCI is deep in the process of a full content inventory to maintain and upkeep With this process fresh on our minds, we walk you through the full program on how to update website content:

• Defining and set up conversions
• Inventorying content, identifying updates
• Analyzing current performance
• Getting user feedback
• Putting a strategy in place
• Updating content
• Testing changes

Read Keep It Fresh: Steps for Updating Your Website Content.

July 14, 2016

Advanced Search Operators for Yahoo, Bing and Google


When you search, do you find exactly what you’re looking for the first time?

Have you ever used advanced search filters to find everything the engine knows about a specific subject or website, efficiently?

If not, it’s time to raise your search-fu skills. There’s a better way to search.

Get familiar with advanced search operators, search engine commands that will help you can find what you’re looking for faster.

Read the Guide to Bing, Yahoo & Google Advanced Search Operators.

July 7, 2016

3 Things to Do Today to Get More In-Store Visits from Local Search


“Something our clients ask us often is, ‘How do you prioritize your local SEO efforts?’ There’s so much to do, especially considering you have to do all the traditional search things and then all the local stuff as well. It can be really daunting and a really expensive challenge. This report is for anyone who needs to make those prioritizations.” — @DanLeibson

Enter the 2016 Quantitative Local Search Ranking Factors study. This mammoth, data-crunching undertaking to analyze 100+ factors across 30,000 businesses was conducted by Local SEO Guide and Places Scout all toward the goal of figuring out how local businesses can rank better in Google.

Read on for the top three things to do today to get more in-store visits from local search.

June 20, 2016

VIDEO: WordStream’s Larry Kim on Paid Social ‘Super Remarketing’ — #SocialPro Interview

larry kim unicorn hoa

Raise your hand if you’d jump on Larry Kim’s pyramid scheme if given the chance. I know I would. I wouldn’t even need to know what it was about to trust that it was a gold mine (and that it probably wasn’t all that scheme-y).

It turns out that the WordStream founder’s pyramid scheme is a real thing, and it’s not even shady! It’s just a memorably scandalous name for a cutting-edge social media advertising tactic. And he’s letting all of us search and social PPC advertisers in on it.

I had a chance to interview Kim in advance of his social hacks presentation at the SocialPro conference taking place today and tomorrow. We jump right in to his uber-powerful paid social advertising tactics that boast 20% to 40% click-through and engagement rates.

This interview is 20 minutes of action-packed insight on how to reach your target market through Facebook and Twitter — where the competition is low, the cost is low and the ROI is high, if done right.

Watch the paid social interview with Larry Kim.

May 19, 2016

What a Career in CRO Looks Like #ConvCon

CRO Career

Tim Ash, the Conversion Conference chair, has assembled a panel of CROs from a range of backgrounds to show us what a career in CRO might look like.

  • Chris Mercer runs an interactive agency SeriouslySimpleMarketing
  • Krista Seiden works in-house at Google
  • Alex Harris is a CRO consultant

Read What a Career in CRO Looks Like.

How to Conduct Solid, Data-Driven Conversion Research #ConvCon

Conversion Conference 2016

You’re tuned in to Conversion Conference 2016 and a presentation by Michael Aagaard of Unbounce. He opens with a quote from Albert Einstein: “If I had an hour to save the world, I’d spend 55 minutes identifying the problem and 5 minutes implementing the solution.”

Aagaard loves that quote because it relates to CRO. The story he’s going to tell today is about how we can change our mindset to just straight testing and broadening it to understanding the problem. Read How to Conduct Solid, Data-Driven Conversion Research.

Essential Analytics to Turbo-Charge Your CRO #ConvCon

Krista Seiden of Google Analytics

Krista Seiden is an analytics advocate at Google. She’s spent lots of years as a practitioner of analytics and optimization at Google, the Apollo Group and Adobe. She’s also co-chair of the San Francisco chapter of the Digital Analytics Association.

She’s here at Conversion Conference to share tips on analytics tools and processes that promise to turbo-charge CRO. Here’s her agenda:

  • How Analysis Drives CRO
  • 5 Tips for Accelerating CRO via Analytics
  • Bonus Tip: Rapid Optimization Plan
  • The Future of Testing, Adapting and Personalizing

Read more of Essential Analytics to Turbo-Charge Your CRO.

Engineering Persuasion, Emotion and Trust for Higher Conversions #ConvCon

You’re tuned in to the morning keynote of the 2016 Conversion Conference. Dr. Eric Schaffer, HFI Laboratories, is a psychologist and human experience engineer will talk to us about the complex science behind UX. Read on to learn how to Engineer Persuasion, Emotion and Trust for Higher Conversions.

Optimized Employee Experience has Direct Effect on UX #ConvCon Keynote

Social Media Images(2)

Mona Patel is the author of “Reframe: Shift the Way You Work, Innovate, and Think.” When she arrived here at Conversion Conference she was struck by the attendees, finding it amazing how much time we spend working to understand our customers. She has a background in design and UX so optimizing the user experience and meeting customers’ needs is what she thinks about.

But Patel wonders if we ever take that lens and point it inward. She wants to enable businesses so that employees feel optimized and fulfilled. Why? Employees are a big part of customer service. The way employees interact with your customers are going to affect your customer experience. Read Optimized Employee Experience has Direct Effect on UX to learn more about the relationship between user experience and employee experience, and the excuses that stand in the way of the best employee experience.

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