Get Free Quote
« Do Your Customers... | Blog home | The Cat Post »
December 21, 2007

Best Conference Ever

  • Print Friendly

Today we’re announcing the best conference of the year. It’s Bruce Clay Inc.’s Ultimate Search Conference and it’s happening next week! [It might just be the greatest con of the year. –Susan]

Don’t worry, for the Ultimate Search Conference 2007, you won’t have to take time off work, shell out money for airfare or even sell your unborn child for a room at the Wynn. You just have to tune into the Bruce Clay blog all next week.

We’ve attended and liveblogged an amazing number of conferences this year, covering everything under the blogging and Internet marketing umbrella. With all these conferences under our belt, we thought it’d be fun to take a look back at the best Internet marketing conference sessions of 2007 and compile our favorites into our own virtual Ultimate Search Conference. So, that’s what we did.

On Monday, December 24, the Ultimate Search Conference will kick off with four tracks, 16 sessions and 2 keynotes each day. The fun will last four days (Friday is the traditional "networking" part with all the alcohol; feel free to get your drink on at home) and will include sessions pulled from the SES, SMX, PubCon, BlogWorld and WordCamp conference series. Only the best sessions with the best speakers have made it into our virtual show. Each morning, we’ll be posting a daily agenda to help you navigate through that day’s scheduled panels. We’ve also included Top Track Takeaways in with each agenda to help you get the most out of your virtual conference experience.

If you want a sneak peak at what sessions we’ll be offering, check out the full at-a-glance agenda. Pretty sexy, eh?

Damn straight! And make sure to check out the Lisa’s Top Picks track taking place on Thursday. Shockingly, that’s a list of some of my favorite sessions from the entire year.

Date/Time

SEO for N00bs

PPC Basics

Social Media Overview

Branding 101

Day 1: Monday, December 24, 2007

 

9:00am – 9:45am

You&A
with Matt Cutts

10:00am-11:00am

SEO
Advanced Q &A

Pay
Per Click Strategies

Social
Search Overview

Is
Advertising Really The Solution?

11:00am-12:00pm

Linking
Strategies

Meet
the Search Ad Networks

Linkbaiting
& Viral Success

Word
of Mouth Marketing

12:00-1:30pm

Lunch

1:30pm-2:30pm

Duplicate
Content Issues Duplicate Content Issues

Ads
in a Quality Score World

Viral
& Word of Mouth

Buzz
Monitoring

2:30pm-3:30pm

Converting
Visitors into Buyers

Optimizing
your Site for Contextual Ads

User
Generated Content in Search

Brand
Management

3:30pm-4:00pm

Afternoon Break

4:00pm-5pm

Evening
Forum with Danny Sullivan

 

Date/Time

SEO Design

Understanding Analytics

Intermediate SEO

Paid Search Bootcamp

Day 2: Tuesday, December 25, 2007

 

9:00am – 9:45am

Keynote:
Satya Nadella

10:00am-11:00am

Stay
Invisible With Good Design

Measurement
& Metrics

Putting
Search Into the Marketing Mix

Benchmarking
a PPC Campaign

11:00am-12:00pm

SEO
Design & Organic Structure

Web
Analytics & Measuring Success

Penalty
Box Summit

Search
APIs

12:00-1:30pm

Lunch

1:30pm-2:30pm

Effective
Action-based Copywriting

Issues
in Analytics

Multivariate
Testing & Conversion Tweaking

Beyond
the Majors

2:30pm-3:30pm

Content
Creation: Cranking It Out

Analytics
Tracking Performance – Beyond the Page View

Personalized
Search: Fear or Not

Contextual
Ad Programs

3:30pm-4:00pm

Afternoon Break

4:00pm-5pm

Roundtable:
Content is King! (Again?)

 

Date/Time

Social Media 2.0

Advanced SEO

Advanced PPC

SEO/SEM Issues

Day 3: Wednesday, December 26, 2007

 

9:00am – 9:45am

Morning
Keynote with Marissa Mayer

10:00am-11:00am

Universal
and Personalized Search: This Changes Everything

Better
Ways

Pump
Up Your Paid Search

SEO
Reputation Problem

11:00am-12:00pm

Personalization,
User Data & Search

Are
Paid Links Evil

Advanced
Paid Search Techniques

Auditing
Paid Listings & Click Fraud Issues

12:00-1:30pm

Lunch

1:30pm-2:30pm

Monetizing
Social Media Traffic

Give
It Up

Paid
Search & Tricky Issues

Debate:
Is Bid Management Dead?

2:30pm-3:30pm

Linkbaiting:
96 Strategies

Competitive
Intelligence

Post
Search Ads

Link
Buying

3:30pm-4:00pm

Afternoon Break

4:00pm-5pm

Keynote:
Steve Berkowitz

 

Date/Time

Blogs, Vlogs & Automobiles

A-List Blogger Training

SEO Survival Tips

Lisa’s Top Picks

Day 4: Thursday, December 27, 2007

 

9:00am – 9:45am

Keynote
with Jim Lanzone

10:00am-11:00am

Getting
in the Video Game

Building
Relationships with Other Bloggers

How
to Make Friends and Influence Clients

Don’t
Fake It: The Secret to Writing Kickass Content

11:00am-12:00pm

Video
Search Engine Optimization

Corporate
& CEO Blogging

So
You Want To Be a SEM?

Trench
Warfare

12:00-1:30pm

Lunch

1:30pm-2:30pm

Podcasts
& Audio Search Optimization

How
to Use Digg to Assplode Your Blog

SEM
Pricing Models

One
Billion Searchers

2:30pm-3:30pm

Local
& Mobile Search

Creating
Conversation With Your Readers

Survival
Tips for Network Bloggers

The
Future of New Media Publishing Tools

3:30pm-4:00pm

Afternoon Break

4:00pm-5pm

Closing
Keynote with Matt Mullenweg

 

  • Print Friendly




5 responses to “Best Conference Ever”

  1. rustybrick writes:

    Smart, smart, smart! Who’s idea was this post?

  2. Simon Heseltine writes:

    Admit it, you just added the Keynote with Jim Lanzone so you can once more post about how he mentioned you, but messed up the pronunciation of your name. ;)

  3. Lisa writes:

    I’m so famous!

  4. Lisa writes:

    Barry, as much as I’d love to take credit for the original idea, it was Bruce’s. I, however, am the awesome one who made it happen. :)

  5. Matt Cutts writes:

    Oh yeah, I’m leading off the virtual conference! Take that, Jim Lanzon-i. ;)



Learn SEO
Content Marketing Book
Free Executives Guide To SEO
By continuing to use the site, you agree to the use of cookies. AcceptDo Not Accept
css.php