Bruce Clay Blog : 2/5 : SEO Tips & Tricks
December 7, 20106 Tips to Increase Search Engine Click Through Rates for SEO
While no one can deny it is crucial to any business operating online to rank well for their most valuable keywords in their given industry, ranking is only half the battle in SEO. Many people have a habit of becoming caught up in the battle for search engine rankings, and lose sight of the end [...]
November 18, 2010
SEO Update – October 2010
Welcome to our monthly SEO update for October 2010. This update highlights key news in the SEO industry during October 2010, key SEO related blog posts from our bloggers in the US and Australia, key articles covered in our global newsletter and key podcasts from our Webmaster radio show. 1. SEO News a) Google Places [...]
October 12, 2010
Geo-location & Google Mobile Project
Due to the nature of mobile, location is very important for mobile searches. The potential to use knowledge about customer location, and what they are doing can make marketing and services more useful and tailored to consumer’s needs and behaviours. Mobile location is identified through location based systems which are network based or handset based [...]
September 21, 2010
Web Accessibility and SEO
Web accessibility is the practice of making websites usable and accessible by people with abilities and disabilities. Web content accessibility guidelines WCAG 1.0 were published by the World Wide Web Consortium (W3C) in 1999 in an effort to make web content accessible to people with disabilities. The various categories of people that web accessibility addresses [...]
September 20, 2010
Search, Soul, Shape and Seasonality – Copywriting for SEO
When I was a little girl I would often come home from school and cry to mum that so-and-so had better something-or-others, or prettier thing-a-me-bobs, or cooler what’s-a-ma-doodles. And that I wanted to get some too! As with all school aged girls I was desperate just to fit in. A point of difference was a [...]
August 24, 2010
Facebook Marketing – Facebook Page Optimisation
This blog post will cover what social media optimisation is and how to optimise a Facebook Page both for search engines and user engagement. Hope it will be an eye opener for you. Overview of Social Media Optimisation (SMO) Social media has been growing at an amazing pace and Bruce Clay has been looking into [...]
August 19, 2010
Eyetracking Research Update by Shari Thurrow
Shari Thurrow is the founder and SEO director at Omni Marketing Interactive. Shari’s most recent book is “When Search Meets Web Usability” Shari starts out by explaining how a fixation is needed for people to reed / scan and click. Eye tracking is the way that the eye moves during the scanning and reading process. [...]
July 23, 2010
404 error page: The battle between SEO and useability
A 404 error page refers to the page displayed to a user when the page requested is no longer available on the website. 404 error pages provide a way of displaying a user-friendly message to a potential customer when a requested resource (page, image, video, etc) is temporarily unavailable on a website. A 404 error [...]
March 26, 2010
Search Engine Demographics
Search engine marketers are in quite a unique position. Unlike any other marketing platforms, our industry is dominated by the one channel. Google is the source that the majority turns to, leaving minimal competition and therefore little pressure to look outside what is, at this point, basically ‘a given’. But the effects of marginal competition [...]
October 27, 2009
Website conversion tactics | SEO Drives Activity – Activity Drives Sales
I use this in our SEO training and have many clients meetings on the topic. Many website developers profess to be experts, but few will agree to be measured on it. Nobody likes being manipulated, mislead or coerced. Being persuaded to perform an action is however OK. It’s called buy-in. The user’s choice is at [...]
