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SEO Tips & Tricks Archives : Page 2 of 3 : Bruce Clay Blog

October 12, 2010

Geo-location & Google Mobile Project

Due to the nature of mobile, location is very important for mobile searches. The potential to use knowledge about customer location, and what they are doing can make marketing and services more useful and tailored to consumer’s needs and behaviours. Mobile location is identified through location based systems which are network based or handset based […]




September 21, 2010

Web Accessibility and SEO

Web accessibility is the practice of making websites usable and accessible by people with abilities and disabilities. Web content accessibility guidelines WCAG 1.0 were published by the World Wide Web Consortium (W3C) in 1999 in an effort to make web content accessible to people with disabilities. The various categories of people that web accessibility addresses […]




September 20, 2010

Search, Soul, Shape and Seasonality – Copywriting for SEO

When I was a little girl I would often come home from school and cry to mum that so-and-so had better something-or-others, or prettier thing-a-me-bobs, or cooler what’s-a-ma-doodles. And that I wanted to get some too! As with all school aged girls I was desperate just to fit in. A point of difference was a […]




August 24, 2010

Facebook Marketing – Facebook Page Optimisation

This blog post will cover what social media optimisation is and how to optimise a Facebook Page both for search engines and user engagement. Hope it will be an eye opener for you. Overview of Social Media Optimisation (SMO) Social media has been growing at an amazing pace and Bruce Clay has been looking into […]




August 19, 2010

Eyetracking Research Update by Shari Thurrow

Shari Thurrow is the founder and SEO director at Omni Marketing Interactive. Shari’s most recent book is “When Search Meets Web Usability” Shari starts out by explaining how a fixation is needed for people to reed / scan and click. Eye tracking is the way that the eye moves during the scanning and reading process. […]




July 23, 2010

404 error page: The battle between SEO and useability

A 404 error page refers to the page displayed to a user when the page requested is no longer available on the website. 404 error pages provide a way of displaying a user-friendly message to a potential customer when a requested resource (page, image, video, etc) is temporarily unavailable on a website. A 404 error […]




May 18, 2009

Cebit Australia: In-House SEO Plus Live Clinics

Managing an In-House SEO Program, Jasmine Batra, Director, Arrow Internet Marketing Jasmine began by elaborating on the different SEO models, namely, in-House, Consultants, Co-Source and Outsourced. Managing an in-house SEO program has the following steps: 1. Setting your campaign objectives 2. Analysing your competitive environment 3. Managing stakeholders 4. Selecting the core team 5. Mapping […]




April 29, 2009

Is Video The Future Of Search?

Online video is fast becoming a global phenomenon (if not already) and with improved technology, we appear to be experiencing the birth of a potential rival to the most common and popular source of entertainment and news since first commercial transmissions more than fifty years ago – the television. With the continual growth in popularity […]




April 24, 2009

AIMIA-Customer Experience and Usability Workshop

Bruce Clay Australia is a member of [AIMIA ](http://www.aimia.com.au)(AUSTRALIAN INTERACTIVE MEDIA INDUSTRY ASSOCIATION). Networking with the wider variety of marketing peeps is important for us, we like to stick our noses into their business in the hopes that they might find what we do (mostly [search engine optimisation](http://www.bruceclay.com.au/web_rank.htm) and [SEM](http://www.bruceclay.com.au/tools.htm)) somewhat interesting! [How could they […]




April 23, 2009

Google adds Local Search Volumes to the Keyword Tool

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Google recently added a new metric to their Keyword Tool which will help and save time for a lot of Internet marketers around the globe. The new metric is the “Local Search Volumes” column, providing data from the country and language selections the user has selected. Google Adwords Help explains the metric as : “Location […]




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