Bruce Clay Blog : 4/5 : SEO Tips & Tricks
April 23, 2009Google adds Local Search Volumes to the Keyword Tool
Google recently added a new metric to their Keyword Tool which will help and save time for a lot of Internet marketers around the globe. The new metric is the “Local Search Volumes” column, providing data from the country and language selections the user has selected. Google Adwords Help explains the metric as : “Location [...]
April 9, 2009
Bruce Clay SEO Training in Sydney
The first day of training was daunting to say the least, it wasn’t the training itself that was intimidating but the coffee machines outside that required some kind of Vulcan logic processing to get working, after many attempts (and much mess) I was sufficiently caffeinated and ready to dive into Metas, URLs, keywords and links. [...]
April 6, 2009
SMX Sydney Site Clinic
During the site clinic the team of experts speaking and attending SMX Sydney will attempt to show ways to optimise several sites chosen at random. Following are key points the team made regarding the sites chosen for inspection. Billabong.com – Rand Fishkin & Greg Boser Misspelling of URL not redirect to main site On t-shirts [...]
Tom Petryshen on SME Tricks of the Trade
The 3rd session in the SME Track is “SEM Tricks of the Trade & how to deal with Implementation Blockages” by Tom Petryshen, CEO of Amplify who leads an eclectic group of marketing, usability, and web development professionals and is responsible for client strategy, demystifying Search Engine Optimisation (SEO) and ensuring work remains fun. As [...]
Andy Jamieson on SEO for the SME
The 2nd session in the SME Track is “SEO for the SME” by Andy Jamieson, Co-Founder of Switched on Media – a fast growing boutique agency that specialises in paid search marketing, SEO and Social Media and works with clients such as Canon, ABC and PayPal to achieve meaningful business outcomes. Prior to founding Switched [...]
Steven Power on PPC for the SME
The 1st session in the SME Track is “PPC for the SME” by Steven Power, CEO of ReachLocal. In 2006, Steven began working with Netus, one of Australia’s pre-eminent technology investment companies, focused on bringing proven technology-based services and products to the Australian market. Netus entered into a joint venture with ReachLocal Inc to found [...]
Google & Yahoo, Greg Grothaus & Priyank Garg – What is Spam
In this session two heavyweights of Search, namely Google and Yahoo send members of their search quality teams. Greg and Priyak will be defining what exactly Spam is and how it affects organisations and everyday searches. What is Google’s definition of spam? Anything that violates Google’s quality guidelines Making pages designed solely for search engines [...]
April 4, 2009
Cindy Krum, Rank-Mobile
The 3rd session in the Technical SEO Track is "International SEO" by Cindy Krum, Founder of Rank-Mobile. Cindy is up for the second time today – SMX are making the most of having her out! Rank-Mobile provides mobile marketing consulting for companies who want to drive traffic, sales and loyalty through the mobile channel focussing [...]
Priyank Garg on Bot Herding
Next up on the SMX Sydney Technical SEO Track is "Bot Herding" by Priyank Garg, Director, Product Management at Yahoo! Web Search Priyank Garg is Director of Product Management at Yahoo! India. He is leading Product Management efforts for the Yahoo! Search team based out of Bangalore. [Aiden, our local Yahoo search universe master, made [...]
Rob Kerry of Ayami Search on CSS, AJAX, Web 2.0 & SEO
The 1st session in the Technical SEO Track is "CSS, AJAX, Web 2.0 & SEO" by Rob Kerry, Head of Search at Ayami Search Rob is an internet marketing consultant specialising in Search Engine Optimisation. Currently based out of London, he has over 8 years of experience in traffic generation and conversion boosting online You [...]
