Bruce Clay Blog : e-Mail Marketing
October 24, 20114 Steps to Understanding the ROI of Your Newsletter
Many businesses spend hours upon hours of blood, sweat and tears on their newsletters (I speak from first-hand bloodletting, sweating, crybaby experience). But what many businesses may not be doing on a regular basis is tracking and measuring their newsletter efforts, to ensure they get the most out of what they put into it. A newsletter should have a clearly defined purpose, goals and metrics, to ensure that all those efforts work for your business, not against it. If you’re looking for some insight into how to get a handle on your newsletter ROI and its metrics, read on, because that’s what we’re here to talk about today.
Read more of 4 Steps to Understanding the ROI of Your Newsletter.
