Bruce Clay Blog : SEM
June 26, 20121 Wedding and 4 Search Stories
I’d never been in a wedding party before this weekend. That I sit here relating the experience of a wedding with search marketing may reveal a lot about my priorities. But it’s no stretch to explore the SEM lessons of a real-life event.
Here’s what went down. This destination wedding between a Texan and a Brazilian was at a campground in Newport Beach. The wedding was Friday and from Thursday night through Sunday afternoon, much of the wedding party stayed at the campground or the Hyatt next door. The best destination wedding ever planned by the best party planner ever had more than a few takeaways for good planning and setting the stage for lively engagement with guests.
Read more of 1 Wedding and 4 Search Stories.
