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March 11, 2014

#SMX Liveblog: Twitter For Business (#14C)

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It wasn’t that long ago that Twitter first debuted in 2007 at SXSW. And, in fact, it wasn’t that long ago that we didn’t even consider ourselves “social media marketers”—we were search marketers.

If you only take one thing from this session, this should be it: Twitter is about human communication. Any brand that has an audience that they want to connect with can excel on Twitter. It’s all about finding the community; using the tools they’re using; engaging your community with content that adds value.

Ready for more? Catch all of Ric Dragon’s nitty gritty Twitter for Business run down.




January 14, 2014

SEOs: Share Top Content Performers and Traffic Referrers in #SEOchat this Thursday

SEOCHAT BCI Promo

Every Thursday, Internet marketers come together to compare notes in the #SEOChat Twitter chat (more about #SEOchat here). This Thursday, Jan. 16, at 10 a.m. PST / 1 p.m. EST Bruce Clay, Inc. is hosting #SEOChat with an experimental new format: a live review of Google Analytics. Join us as we log into Google Analytics (or your preferred analytics software) and as a group, we’ll mine our 2013 data and compare notes on content performance and audience behavior. We’ll ask questions such as:

  • What was your top performing content area in 2013?
  • Top performing piece of content or blog post?
  • What was your top traffic referrer in 2013? Top social referrer?
  • What season saw the most engagement?

By identifying patterns and determining what’s working best, when it’s working and why it’s working, we can shape our 2014 SEO and content marketing strategy accordingly.

Read more of SEOs: Share Top Content Performers and Traffic Referrers in #SEOchat.




November 6, 2013

Twitter Chats: 3 Reasons You Should Be in #SEOchat (Thursdays at 10 a.m. PST)

Four Twitter Birds with signs reading "#SEOchat"

A Twitter Chat (also known as a Tweet Chat) is an opportunity to engage with people around the world on a particular topic. It’s like a chat room – except responses are limited to 140 characters, always include a relevant hashtag and tend to move at lightning speed. BCI endorses Twitter chat participation, especially participation in #SEOchat, where you can find us weekly.

Read more of Twitter Chats: 3 Reasons You Should Be in #SEOChat.




October 29, 2013

Why Use Twitter: A Journalist’s Defense

Hat with press pass

At some point, you’ve probably heard Twitter labeled as shallow, vapid, useless, etc. — I know I’ve heard as much. And certainly, Twitter has its silly moments, but it is also a powerful platform — especially for a journalist, who has many of the same goals as a publisher. As a journalist, I’m sharing exactly how and why I wield Twitter as a part of my job for businesses curious about the usefulness of this social media tool for their own online brand building efforts.

Read more of Why Use Twitter: A Journalist’s Defense.




October 2, 2013

Twitter VP Talks Twitter Trends with Danny Sullivan #SMX Keynote

SMX East 2013 Sponsor

Good morning from New York. Day 2 of this 3 day Internet marketing educational event starts with our keynote with Richard Alfonsi (@ralfonsi), vice president of global online sales for Twitter. The SMX conference agenda says we can expect a thorough discussion of all things Twitter – from trends, to targeted ad opportunities, to tactics that can help search marketers use interests and keyword-targeting to get in front of the right people at the right time.

Danny Sullivan (@dannysullivan) says that the audience can feel free to tweet the conversation. Danny plays ask the audience. How many use Twitter for their company? Everyone raises their hand. Now he’s asking about numbers of followers, 100k, 50k, 25k and there are sparse to no hands up. And to the question about who’s using the Twitter ad platform, there are maybe 20% of the hands up.

Read more of Twitter VP Talks Twitter Trends with Danny Sullivan – SMX Keynote.




June 24, 2013

2 Tweet or Not 2 Tweet: Twitter Analytics Help You (and Hamlet) Optimize Social Media Efforts

Hamlet

Shakespeare’s Hamlet had a lot on his mind — namely, the “slings and arrows of outrageous fortune.” But if he’d been kicking it in the 21st century, maybe his fortune wouldn’t seem so outrageous — the Prince of Denmark would have been able to track his social fortune, putting a stop to any natural shocks that came about about from seemingly random follows, unfollows, retweets, mentions and favorites.

If Hamlet had access to social media — and the analytics that come with it — perhaps he wouldn’t have been so down; he could have tracked @Claudius, @Gertrude and @Ophelia’s social media musings and in doing so, gain better understanding of what was working in their relationships and what wasn’t.

Read more of 2 Tweet or Not 2 Tweet: Twitter Analytics Help You (and Hamlet) Optimize Social Media Efforts.




May 21, 2013

Tips for Blog and Social Media Maintenance While on Vacation? Get Out of Town!

A best practice for vacationing is to write your blog ahead of time!

Blog and social media maintenance can’t fall through the cracks when you go on vacation. Let the plants die and newspapers stack up, if you must, but make sure you don’t neglect your blog and social media platforms; they need to continue providing the quality content that your clients/customers/fans have (hopefully) come to expect.

You don’t want your brand voice to fall silent while you’re away, so set aside some to time to craft and schedule social media posts before you vacate. Tweets, Facebook posts and LinkedIn posts should be distributed throughout each day. It is also essential that you find the time to prepare and schedule a blog post ahead of time.

Read more of Tips for Blog and Social Media Maintenance While on Vacation




May 15, 2013

How to Make a Graphic-Text Mash-up to Promote Blog Content on Facebook

panda on Dreamstime stock photo service

As a community manager and a blogger, I have 2 main needs for images:

1. Including them in BCI blog posts to break up text and add visual interest
2. Posting images to social media to share blog and other BCI content

What you’ll know by the end of reading this is:

  • Where I get images, both free and paid services
  • How to make a graphic-text mash-up using Google Drive that will get noticed in the midst of noisy Facebook, Twitter and Google+ streams

Read more of How to Make a Graphic-Text Mash-up to Promote Blog Content on Facebook.




May 8, 2013

Twitter 101 Series: Take the Next Step with Twitter Engagement

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Hashtag use extends beyond simple categorization. Hashtags are the cornerstone of Twitter chats. And Twitter chats are key to having real time conversations with potential clients, as well as like-minded professionals you can network with.

Read more of Twitter Engagement: Taking the Next Step.




April 22, 2013

Twitter Series 101: Get Retweeted! Taking Dan Zarrella’s Advice

As your Twitter following increases, there are additional goals to strive for, like earning retweets. Earning retweets exposes your messages to a broader audience as your follower’s followers see your tweets via retweets. According to “the social media scientist” Dan Zarrella, “the likelihood of a tweet being retweeted increases dramatically each time it is retweeted.”

Dan is widely renowned for his social media savvy, hailed by Rand Fishkin as “someone whose expertise is backed by more data than nearly anyone else in the marketing field”). In his various reports, Dan explores what works and what doesn’t when it comes to retweeting.




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